Sasan Lotfi
Dubai,UAE
Summary
Extensive IVD knowledge coupled with a comprehensive experience from diverse global roles with a solid history sales and marketing success. Proven ability to develop sales potential in new markets. Strong analytical and planning skills, combined with the ability to coordinate and lead the efforts of many to meet organizational goals.
Overview
18
18
years of professional experience
4
4
years of post-secondary education
Work history
Digital Health Manager
e&Enterprise
Dubai, UAE
03.2023 - Current
- Attended health conventions to monitor product and service evolutions.
- Managed daily service operations through strategic care planning.
- Collaborated with external providers to meet patient care continuity needs.
- Recruited committed, hardworking clinical teams for reliable care services.
- Improved resource availability through streamlined diagnostic services.
- Coordinated staff rotas to meet service requirements whilst remaining under budget.
Head of Sales IVD
Siemens Healthineers
Dubai, UAE
05.2019 - 03.2023
- Responsible for 12 countries in Middle-East. Each respective country manager was reporting to me.
- Outlined sales strategies for business partners in each country based on eco-political circumstances.
- Achieved 21% comparable growth FY20 vs FY19.
- Aligned strategy and delivery across departments through strong leadership and communication.
- Mentored and monitored performance of 300 sales staff, including 12 direct reports, including business partner sales teams.
- Compiled key sales data metrics to formulate reports and communicate progress to senior management.
Country Manager IVD
Siemens Healthineers
Dubai, UAE
03.2018 - 05.2019
- Business Partner Management (B2B) from A-Z.
- Oversaw ongoing professional development of sales teams and sales processes.
- Outlined marketing strategies for launch of new products and solutions in my respective country.
- Managed negotiations with Business Partners with internal stakeholders; aligned pricing strategy based on market requirements.
Global Marketing Manager
Siemens Healthineers
Marburg, Germany
04.2015 - 03.2018
- Managed Haemostasis product development, including total life cycle management.
- Guided global sales and marketing teams on the key selling points and objection handling.
- Attended several international congresses as presenter of new products in Haemostasis.
- Developed marketing materials (PPT and product brochures) for upcoming products.
- Developed strategies for controlled rollout.
Product Manager Haemostasis
Siemens Healthineers
Oslo, Norway
08.2010 - 04.2015
- Product Manager for Haemostasis as well as KAM for Helse Stavanger.
- Haemostasis Market share increased from 0 to 15% within 4,5 years with focus on scientific marketing.
- The Haemostasis team planned and executed Siemens Academy Days with KOL in Haemostasis presenting clinical cases.
- Key Account Management (KAM) was assigned to me based on my relations with key stakeholders in Helse Stavanger. I oversaw the overall strategy for this account.
Specialized laboratory Scientist
University Hospital of Tromso
Tromso , Norway
01.2006 - 08.2010
- Specialized laboratory scientist in Haematology and Haemostasis.
- Trained medical students in the field of laboratory science, with focus on Haematology and Haemostasis.
- Performed specialized testing on regular basis.
- Mentored new employees.
- Regular patient contact and follow ups.
Education
Bachelor of Science - Clinical Laboratory Science
Hogskolen i Ostfold
Fredrikstad / Norway 08.2002 - 08.2005
Diploma of Education - Premedical Studies
University of Tromso
Tromso / Norway 08.2000 - 08.2001
Skills
- Sales Management
- Marketing Management
- Team Management
- Negotiation strategies
- Marketing strategy formulation
- B2B sales
- Account development
- Product demonstrations
Languages
English
Fluent
Norwegian
Native
German
Advanced
Turkish
Native
Persian
Native
Hobbies
Chess is one of my deepest passions. I have been playing chess since the age of 7.
I have been boxing since my teenage years.
Work availability
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
morning
afternoon
evening
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Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
Digital Health Manager
e&Enterprise
03.2023 - Current
Head of Sales IVD
Siemens Healthineers
05.2019 - 03.2023
Country Manager IVD
Siemens Healthineers
03.2018 - 05.2019
Global Marketing Manager
Siemens Healthineers
04.2015 - 03.2018
Product Manager Haemostasis
Siemens Healthineers
08.2010 - 04.2015
Specialized laboratory Scientist
University Hospital of Tromso
01.2006 - 08.2010
Bachelor of Science - Clinical Laboratory Science
Hogskolen i Ostfold
08.2002 - 08.2005
Diploma of Education - Premedical Studies
University of Tromso
08.2000 - 08.2001
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