Satish Bisht

DMS is a hybrid marketing agency, having an in-house developed product - DCM ( Deals&coupons mena ) - is an affiliate marketplace for consumers to explore deals & discounts on their favorite brands. Enhancing their shopping journey.

Responsibilities

• Manage a Team of 6 members [ Tech , SEO , Graphic Designer, Sales ]
• Creating & Managing Marketing strategies
• Reporting directly to the company founder
• Marketing channels : for user acquisition [ Google Search Ads & Meta Ads ]
• DSP Platforms : Eskimi & Taboola Ads
• Creating DCM sales channel funnel to acquire new business to list on their platform
• DCM product management : Product planning, Road map & rolling out new website features & enhancements , Keeping up with the industry insights
• Overlooking & Managing DCM PNL

Achievements

• Partnered with 100+ Brands directly on DCM platform
• Achieved a monthly increase in website visitors from 20k to an average of over 50k, 150% growth across the GCC region.
• 10k + Monthly sales to the listed brands on our platforms
• 4000+ Registered Users on the platform

Lenskart is a an omnichannel eyewear brand with global presence in 4 countries. I was a Core Member in the UAE Marketing Team. Involved in Setting up Digital Foundations for UAE Entity & Launching their product line in UAE & KSA market [ Sunglasses , Prescription glasses & Contact lens ]

Key Highlights

• Applied for Invoicing Account ( Google & Meta )
• Account Structuring [ Pixel Management ]
• Identified unsynchronized data flow on their Google analytics , App & CRM with their actual Power BI data [ Users & Sales ]
• Liaising with Product & Tech team for unsynchronized data & Product fixes
• Product development [ website fixes & optimizing user funnel journey ]
• Month on Month 20% Growth in their sales

Digital campaigns responsibilities

• Handled 300k monthly budgets
• worked on paid channels [ Google , Tiktok Ads & Criteo ]
• Meta [ Lookalike, DBA , DPA campaigns ]
• Creating Campaign Structure & Optimization
• Affiliate marketing : Onboarding , negotiating pricing & formulated CPS & CPI offers.
• Sms marketing : Geo level targeting for the announcement for new store opening for existing & new users
• involved in Creating App journeys on Clever Tap

Reporting:

• Daily MIS reporting
• Product performance reporting, assisted the merchandise team in analyzing data to formulate strategies and take actionable steps for inventory management.
• Website user flow funnel , Homepage to Checkout. Identifying drop off , using [ Hot Jar & Google analytics data ]

Offline Marketing and Partnerships:

• Involved in strategic partnerships and alliances ( The Entertainer App, Alfred Insurance)
• Involved in market activations ( Coca-Cola Arena sponsorship & first offline store opening at DIFC Mall)
• Involved in mall marketing advertising for their retail store promotions ( Burjuman Mall digital screens )

Account Manager, Agency Lead Department
WNS, India (Service Industry) Alliance with Google India, Gurgaon Office:

As a Google account manager, was responsible for managing the portfolio of Google partnership badge and Red Badge Holder agencies.
Supporting them on their invoicing accounts & optimizing their google ads accounts with the recommended best practices.

• Client Management: Handled 50 MCC accounts with a revenue portfolio exceeding $500K quarterly, Maintain strong relationship with the clientele
• Quarterly sales targets: Identified opportunities for improvement in clients' accounts and campaigns to increase their monthly MCC account budgets.
• Account optimization : Conducting fortnight / Monthly campaign performance review in relevance to their account objective. Suggesting best campaign & Setup strategies
  
• Optimized Google campaigns [ Ie - Search , Call ads , Display , Shopping , Lead campaign , Discovery Ads & Youtube campaigns ]
• Client servicing : Helping agencies with their : Policy violations resolutions , Account bans , Invoicing & Payments issue by liaising with cross functional respective teams
• Media plan : Helping agencies with onboarding new clientele or scaling existing ones [ (1.) identifying Market Trends using goggle products - Search Trends (2.) Media plans : Using keyword research & Audience targeting , giving detailed reach & impression projection using google tools ie - keyword planner , Reach planner ]

High Street Essentials Pvt Ltd, is a Ecommerce women's fast fashion brand.

Started as an intern for 3 months and was offered a full-time position role as a Digital Marketing Executive.

• Have worked & managed for their Two brands under the company umbrella, Serving into different fashion styles with separate domains. (1) Faballey.com - Western women wear (2) Indya.com - Ethnic women wear brand
• Achieving Monthly sales target with KPI on Revenue & CPA
• New user acquisition with strict quality parameter [ session duration & ATC ]
• Campaign’s Creation & optimized - Google Ads channel with a monthly budgets of 30k $
• Shopping ads feed optimization
• Display & Youtube Ads
• UAC Install campaigns
• Keywords Research & Bid Management ( buying intent , informative & Competitor searches )
• Campaign Structuring : New User acquisition & Retargeting Campaigns
• DSP platforms : Managed Criteo retargeting ads with monthly budget of 6k $ & Blu advertising on a CPS model
• SMS Campaigns : Used SMS to retarget users who dropped off BOFU Funnel [ Cart | Shipping or Payment page ] Achieved 2-3X ROAS
• Channels performance Reporting : Creating weekly & monthly channel Performance report.
• Affiliate channels : onboarding & sales reporting for their payouts