Satish Bisht

• Founding member of a full-service advertising and marketing agency, responsible for scaling operations, building teams, and delivering integrated marketing campaigns across GCC and Asian markets.
• • Leadership & Team Growth: Built and led a cross-functional team of 5 (Tech, SEO, Design, Marketing), streamlining workflows and improving campaign delivery efficiency.
• • Market Research & Brand Strategy: Conducted deep market and competitor analyses to develop persuasive campaign proposals and brand narratives for 9+ major regional clients.
• • Media Buying & Vendor Management: Managed media investments across GCC, Asia, and Europe (digital, influencer, and OOH). Negotiated vendor contracts, achieving ~30% cost savings per campaign while maintaining ROI.
• • Campaign Budgeting & Execution: Oversaw marketing budgets exceeding AED 2M+, ensuring on-time, on-budget campaign delivery while consistently meeting KPIs.
• • Client & Stakeholder Management: Acted as primary liaison between clients, media partners, and internal teams—ensuring seamless onboarding, compliance, invoicing, and communication.
• • Performance Optimization: Implemented structured weekly and post-campaign analyses to refine data strategies, improve ad spend efficiency, and enhance client satisfaction.
• • SEO & Organic Growth: Directed on-site optimization and content strategies, stabilizing 3K+ monthly organic visits and generating 100+ inbound leads per month.
• • Key Clients: Dubai Duty Free, Damac, Cerruti, BNW Developers, Danube, AYS Developers, Intel, Jetour, Firehouse Subs.
• Key Achievements
• • Opened new revenue pipelines that contributed ~30% of total annual gross revenue, expanding agency capabilities beyond digital into influencer and partnership verticals.
• • Executed celebrity ambassador campaign with British boxer Amir Khan, overseeing PR and media distribution valued at AED 700K+, generating 20M+ total reach across GCC.
• • Delivered large-scale influencer activation for a UAE real estate client — coordinating 500+ Asian micro and macro influencers to achieve 3M+ views within one month and an average engagement rate of 3%

Core member of the UAE market launch team for a global D2C eyewear brand, responsible for building and scaling performance marketing for UAE.

• Performance Marketing: Managed AED 300K monthly ad spend across Meta, Google, TikTok, Snapchat, YouTube ,and Criteo; improved ROAS by 140% through structured campaign optimization and remarketing.

• Affiliate & Partnership Growth: Launched affiliate marketing programs and negotiated CPS/CPI partnerships, increasing traffic by 20% and generating 10% conversions per month.
• CRM & Retention: Designed and automated app marketing journeys in CleverTap to re-engage abandoned cart users and reactivate dormant customers, boosting retention by 10%.

•Managed and optimized campaigns around critical KPIs — CPM, CPS, CPA, ROAS, and conversion rate — ensuring full-funnel efficiency and measurable ROI improvement.
• ATL & Event Marketing: Drove Coca-Cola Arena sponsorship and DIFC store launch campaigns; coordinated mall activations (Burjuman Mall digital screens) to boost retail footfall and brand recall.
• Strategic Alliances: Formed partnerships with Entertainer App and Alfred Insurance, enhancing Lenskart’s brand presence and accessibility.
• Data & Conversion Optimization: Utilized Hotjar and GA data to analyze website drop-offs and optimize UX from homepage to checkout; contributed actionable insights to merchandising and tech teams.
• Cross-Functional Coordination: Worked with Product, Tech, and Finance teams to ensure data synchronization, accurate reporting, and smooth ad account invoicing for Google and Meta.

Key Results:

• Increased brand search volume by 10% MoM, improving overall brand lift across digital channels.
• Delivered 20% MoM sales growth through funnel restructuring and remarketing efficiency.
• Strengthened customer retention and lifetime value through targeted CRM engagement.

Account Manager, Agency Lead Department
WNS, India (Service Industry) Alliance with Google India, Gurgaon Office:

Managed and scaled performance marketing outcomes for Google Partner and Red Badge agencies, focusing on revenue growth, account optimization, and strategic enablement.

• Client Management: Handled 50 MCC accounts with revenue portfolio exceeding $500K quarterly, Maintain strong relationship with clientele
• Quarterly sales targets : Identified opportunities for improvement in clients' accounts and campaigns to increase their monthly MCC account budgets.
• Account optimization : Conducting fortnight / Monthly campaign performance review in relevance to their account objective. Suggesting best campaign & Setup strategies
• Optimized Google campaigns [ Ie - Search , Call ads , Display , Shopping , Lead campaign , Discovery Ads & Youtube campaigns ]
• Client servicing : Helping agencies with their : Policy violations resolutions , Account bans , Invoicing & Payments issue by liaising with cross functional respective teams
• Media plan : Helping agencies with onboarding new clientele or scaling existing ones [ (1.) identifying Market Trends using goggle products - Search Trends (2.) Media plans : Using keyword research & Audience targeting , giving detailed reach & impression projection using google tools ie - keyword planner , Reach planner ]

High Street Essentials Pvt Ltd, is a Ecommerce women's fast fashion brand.

Started as an intern for 3 months and was offered a full-time position role as a Digital Marketing Executive.

• Worked & managed their Two brands under the company umbrella, Serving into different fashion styles with separate domains. (1) Faballey.com - Western women wear (2) Indya.com - Ethnic women wear brand
• Achieving Monthly sales target with KPI on Revenue & CPA
• New user acquisition with strict quality parameter [ session duration & ATC ]
• Campaign's Creation & optimized - Google Ads channel with a monthly budgets of 30k $
• Shopping ads feed optimization
• Display & Youtube Ads
• UAC Install campaigns
• Keywords Research & Bid Management ( buying intent , informative & Competitor searches )
• Campaign Structuring : New User acquisition & Retargeting Campaigns
• DSP platforms : Managed Criteo retargeting ads with monthly budget of 6k $ & Blu advertising on a CPS model
• SMS Campaigns : Used SMS to retarget users who dropped off BOFU Funnel [ Cart | Shipping or Payment page ] Achieved 2-3X ROAS
• Channels performance Reporting : Creating weekly & monthly channel Performance report.
• Affiliate channels : onboarding & sales reporting for their payouts