Saud Shahid
Dubai
Summary
Experienced in leveraging marketing automation platforms to drive efficiency and engagement through strategic use of technology. Utilizes CRM systems and data-driven insights to optimize customer journeys and enhance campaign performance. Demonstrates a strong understanding of email marketing, workflow automation, and segmentation techniques. Successfully managed campaigns for over 40 clients, resulting in a significant 30% increase in user adoption.
Overview
6
6
years of professional experience
Work History
Marketing Automation Specialist
Brighta Group
Sydney, Australia (Remote)
03.2024 - Current
- Led end-to-end CRM implementation and optimization for 40+ clients across platforms including GoHighLevel, HubSpot, Salesforce, and Pipedrive—customizing pipelines, automations, and integrations to align with unique sales processes.
- Designed advanced automation workflows for lead nurturing, appointment booking, and lifecycle campaigns, resulting in a 25% uplift in lead conversion and 40% reduction in manual task errors.
- Integrated CRM systems with external tools (e.g., Zapier, Calendly, WhatsApp, Google Sheets) to automate multi-channel communications and real-time reporting across marketing and sales departments.
- Created standardized onboarding materials and SOPs including video walkthroughs and process documents, improving client CRM adoption rates by 30% and reducing support ticket volume.
- Built custom reporting dashboards and pipeline analytics to track campaign performance, lead quality, and conversion metrics—empowering data-driven decision-making for client growth teams.
Marketing Automations Manager
Mnml
Karachi, Pakistan
07.2023 - 03.2024
- Developed and launched segmented email marketing campaigns using CRM tools, resulting in a 20% increase in open rates and a 15% lift in click-through rates, improving overall lead engagement.
- Built automated lead nurturing workflows across multiple touchpoints (email, SMS, retargeting), enhancing the customer journey and contributing to a 25% boost in lead-to-client conversions.
- Collaborated with creative and social teams to implement automated content distribution strategies, generating a 30% increase in website traffic through timed and personalized social media campaigns.
- Monitored and analyzed campaign performance metrics using CRM analytics and UTM tracking, identifying key optimization opportunities that led to a 10% improvement in ROI.
- Streamlined the marketing tech stack by auditing tools and workflows, eliminating redundancies, and improving campaign execution speed and targeting precision.
- Managed and motivated employees to be productive and engaged in work.
Assistant Brand Manager
Retailo
Karachi, Pakistan
09.2019 - 06.2023
- Spearheaded the launch of Retailo Marketnaama, an innovative live-stream gameshow for retailers that drove engagement and contributed to ~9% of monthly GMV during event periods.
- Designed and executed monthly Net Promoter Score (NPS) surveys to capture customer feedback and uncover service bottlenecks, informing strategic business and product decisions.
- Led cross-functional initiatives to implement underutilized tools like Notion, Slack, ClickUp and Google Analytics, improving team collaboration and workflow transparency across departments.
- Planned and managed B2B community-building campaigns aimed at engaging small retailers and building brand loyalty through gamification, rewards, and localized content.
- Collaborated with product, marketing, and operations teams to align brand initiatives with revenue targets, resulting in improved stakeholder buy-in and increased program reach.
Education
Bachelor of Science -
Institute of Business Administration
05.2023
Skills
- Marketing strategy development
- CRM integration
- Conversion optimization
- Performance reporting
- Campaign management
- Marketing automation software
- Excellent communication
- Email marketing
- Marketing analytics
- Social media strategy
- Digital marketing
Timeline
Marketing Automation Specialist
Brighta Group
03.2024 - Current
Marketing Automations Manager
Mnml
07.2023 - 03.2024
Assistant Brand Manager
Retailo
09.2019 - 06.2023
Bachelor of Science -
Institute of Business Administration