Scott Lorenzo
Dubai
Summary
Proactive Digital Marketing Executive with expertise in developing, implementing and strengthening marketing and social media plans. Offers analytical, proactive approach to revamping strategies to meet changing needs. Talent for directing creative efforts and brand engagement combined with history of surpassing objectives.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Digital Marketing Executive
Mirzam
07.2023 - Current
- Led the product launch of the Emirati Women's Day Collection in preparation for Emirati Women's Day.
- Spearheading the integration of WhatsApp Business API solutions to improve communication, provide backend system for customer service team, and enhance customer satisfaction.
- Leading the website redesign project for a seamless design with rapid functionality and improved user experience.
- Content Strategy, Planning, and Development: Develop and execute content strategies aligned with brand objectives and voice, Create engaging and relevant content for various digital platforms including website, digital menus, aggregators, social media, and email campaigns
- Social Media Account Management: Oversee multiple social media accounts (Facebook, Instagram, TikTok), Develop and implement campaigns, Monitor social media trends and competitors to maintain competitive edge, and Initiate customer engagement.
- Digital Aggregator Dashboard Management: Establish and maintain relationships with aggregators, Manage product listings, pricing, and inventory across multiple platforms, and Create weekly sales reports.
- Implemented weekly promotional and editorial strategies to improve customer engagement across channels.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Leveraged MailChimp to implement email campaigns and monitor performance.
Assistant Marketing Manager
South View School
09.2022 - 07.2023
- Spearhead multiple video project campaigns such as South View Shares, Meet Our Exceptional Team, and Board of Governors, with the overall aim of highlighting the pedigree of academic leaders, specialists, and team.
- Integrated AI systems to streamline marketing communications.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programmes.
- Created company brand messaging, collateral materials, promotional strategies and internal marketing communication.
- Carried out day-day-day duties accurately and efficiently.
- Created social media content with consistent content and tone.
- Oversee and adhere six-figure marketing budget
- Administered marketing calendar and posted new content to coincide with scheduled school events.
- Increased customer engagement through social media.
- Analyzed and reported social media and online marketing campaign results.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Grew new business connections by strategically networking with industry experts.
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Digital Marketing Executive
South View School
02.2021 - 08.2022
- Assisted school’s admissions team in increasing student enrolment by 20% for the 2021-2022 academic year.
- Planned and executed all web, SEO, database marketing and social media advertising campaigns focusing on regional brand awareness and student enrolment.
- Brainstormed content marketing strategies based around school's goals, existing content and chosen key performance indicators.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Created customized marketing materials to increase brand awareness.
- Developed and executed multiple print and digital marketing efforts from roll up banners and community flyers to MPUs and social media posts to enhance brand visibility and student enrolment.
- Increased brand awareness through developing high quality media content and management of social media channels, boosting social media engagement by 14%.
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
- Redesigned and conducted keyword research targeting local and regional expat relatability trends translating into higher performance activity in organic and paid campaigns resulting in a number of walk-in visits and online school inquiries.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Maintained continuous check on Call to Action, Link Clicks and Cost metrics, optimizing and enhancing campaigns based on current trend data.
- Liaise with suppliers, agencies, and publishers in the education industry for project campaigns and article publications for the school.
Marketing Executive
Enduro Supply
10.2019 - 11.2019
- Managed Trisouq.com via Shopify, the business' e-commerce platform
- Generated 5-figure revenue in October from SMM and email blasting
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Launched marketing activities for new product lines and market penetration.
- Completed and submitted monthly and yearly social media reports to support executive decision making.
- Developed and executed marketing programs and business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Established targets for social media platforms to reflect business objectives.
- Identified target audiences and devised campaigns to match target demographics and optimize results.
- Maintained complete database of files, contacts and project materials.
- Preserved brand integrity by monitoring consistency and quality of marketing content.
- Analyzed consumer usage patterns to identify trends and target key demographics.
- Engaged, informed and supported staff on media and marketing outcomes.
Business Development Associate
Luxury Explorers
06.2018 - 02.2019
Marketing Manager
Racecar Rent A Car
01.2017 - 03.2018
Marketing Specialist
Elite Talents Recruitment
08.2016 - 09.2016
Marketing Intern
Create Hospitality
08.2016 - 08.2016
Marketing Intern
Zumtobel Lighting GmbH
07.2015 - 12.2015
Marketing Intern
Broomstick Creative
08.2013 - 09.2013
Education
Master of Science - Digital Marketing
Middlesex University
Dubai,UAE02.2021
Bachelor of Arts - International Tourism Management And Marketing
Middlesex University
Dubai, UAE06.2016
Skills
- Brand development and relationship building
- Creative Thinking and Development
- Marketing and Advertising - ATL and BTL Advertising
- Data Analytics - Google Analytics
- SEO, SEM and Keywords - SimilarWeb, Semrush, Moz, Ahrefs, Google Keyword Planner
- Digital and Social Media Campaign Management and Marketing - Google Ads, Meta Business Suite, Twitter Ads, LinkedIn Ads, Hootsuite, Socialbakers, OneUp App
- Content Development - Adobe Creative Suite, Canva
- CRM and CMS - WordPress, Joomla, Shopify, Sprinklr, Zoho, VWO, Convert, Unbounce
- Email Marketing - Mailchimp, Gmass, Zoho, HubSpot
- Content Design - MPUs, Leaderboards, Mupis, Banners
- Strategic planning
- Teamwork and Collaboration
Certification
- The Fundamentals of Digital Marketing, Google - Issued Jan 2021
- Google Analytics Individual Qualification, Google - Issued Jan 2021
- Microsoft Advertising Certification, Microsoft - Issued Jan 2021
- Twitter Flight School Video Badge, Twitter - Issued Jan 2021
- Content Marketing Certification, HubSpot Academy - Issued Feb 2021
- SEO Toolkit Exam for Advanced Semrush Users, Semrush - Issued Feb 2021
Languages
English
Bilingual or Proficient (C2)
Russian
Beginner (A1)
Timeline
Digital Marketing Executive
Mirzam
07.2023 - Current
Assistant Marketing Manager
South View School
09.2022 - 07.2023
Digital Marketing Executive
South View School
02.2021 - 08.2022
Marketing Executive
Enduro Supply
10.2019 - 11.2019
Business Development Associate
Luxury Explorers
06.2018 - 02.2019
Marketing Manager
Racecar Rent A Car
01.2017 - 03.2018
Marketing Specialist
Elite Talents Recruitment
08.2016 - 09.2016
Marketing Intern
Create Hospitality
08.2016 - 08.2016
Marketing Intern
Zumtobel Lighting GmbH
07.2015 - 12.2015
Marketing Intern
Broomstick Creative
08.2013 - 09.2013
Master of Science - Digital Marketing
Middlesex University
Bachelor of Arts - International Tourism Management And Marketing
Middlesex University
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