Innovative marketing leader with 12+ years of success in strategy, branding, social media, digital, events, content, and PR communications. Revels in leveraging storytelling and analytics to drive cross-functional team success. Proficient in developing and executing campaigns focused on traffic, digital transformation, brand awareness, and exposure. A critical thinker and forward planner with agility in tactical and strategic approaches. Exceptional communication and presentation skills for engaging, influencing, and motivating diverse stakeholders, both internally and externally.
Hi, I’m
Seema Kunder
Dubai
Summary
Overview
9
years of professional experience
Work History
Blue Barracuda
Digital Accont Director
08.2022 - Current
Job overview
- Designed and led implementation digital, web, CRM and social strategies to align with client business goals.
- Worked closely with clients to design effective promotions to meet marketing and sales goals.
- Planned and prepared advertising and promotional material to increase sales of products or services and work with customers, company officials and advertising agencies.
- Analyzed and reported digital campaign performance with focus on program optimization.
- Created engaging content optimized for specific platforms and intended audience.
- Managed, coached and developed direct reports.
- Collaborated with media representatives to optimize coverage of special events.
Short+Sweet Dubai
Festival Director
12.2020 - 03.2023
Job overview
- Responsible for stakeholder management - i.e - Audience, clients, external vendors to ensure seamless execution of events
- Conceptualize and execute marketing campaigns across social media, PR, event project management and email
- Conceptualize community engagement avenues to tap into and nurture wider audiences and client opportunities
- Drive operational details for every individual event including hiring and mentor volunteers, tracking and nurturing ticket sales and post event reporting.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
- Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation, and proposal development for various events.
- Oversaw event registration process by collecting and tracking attendee information.
- Implemented contingency plans to address last-minute changes or unforeseen events.
- Fulfilled contractual obligations for rehearsal and day of event coordination.
Amusement Services International
Group Marketing Manager
10.2019 - 10.2020
Job overview
- Created and owned the development and execution of the group's regional marketing, PR, brand, digital and corporate communication plan
- Took full P&L responsibility and reported into the Managing Director
- Set up a marketing/sales framework using the company CRM systems, implemented email marketing techniques for Account Based Marketing to targeted clients
- Conceptualized and implemented go-to-market strategies that covered both ATL and BTL activities; rolled out the annual digital content, event activation (in-person, virtual and online webinars), and social media calendars
- Focused on lead generating and marketing/sales funnels, and new avenues like podcasts and webinars
- Oversaw and created Event and Conferences Design and Marketing (including stand design, digital, website and print brochure collateral)
- Produce press release content, articles, keynote presentations for events and new releases
- Project managed new app and website projects
- Spearheaded digital transformation due to Covid-19 - set up the operating frameworks, guidelines and technical functionality to support the switch
- Trained and mentored a team to harbor a culture of deep understanding, problem solving and passion.
Mojay Holding
Marketing Manager
03.2019 - 10.2019
Job overview
- Developed and executed the annual marketing, brand management plans and activation calendar for 4 independent business; Hospitality, Cryptocurrency, Robotics and Business Set up & licensing
- Set out and planned the annual 'go-to-market' strategy, with a strong focus on the customer experience, messaging, engagement and revenue
- Executed 360-degree programs, which covered both ATL & BTL activity, drove engagement through creative marketing campaigns and collateral
- Set up the digital, social and content marketing framework and tracked performance through KPI dashboards for the CEO and higher management on a weekly, monthly and quarterly basis
- Coordinated all press related activities for all brands
- Oversaw event conceptualization, marketing and execution for the Hospitality arm of Mojay (ONI Restaurant)
- Revamped and launched 3 new brand websites, wrote the website content, fine-tuned the UI/UX, SEO standards and drove brand compliance
- Conceptualized brand voice, design direction, create written content on all marketing content to ensure adherence to brand guidelines, voice and tone
HIMA Middle East
Regional Marketing Manager
03.2018 - 10.2018
Job overview
- Responsible for the successful set up the regional marketing framework that provided support across the business
- Defined, built, drove, planned and executed regional marketing programs for the MENA region
- Worked with the Global Head of Marketing in Germany and regional sales managers to define and execute regional marketing strategy
- Worked with the sales team on all regional and international events, content production, lead nurturing etc
- Project managed end-to-end campaigns, tracked financial spend and campaign progress
- Executed ROI reviews which outlined insight, success and suggested refinement for future campaigns
- Successfully launched the organization's first USER CONFERENCE event, instrumental in the re-branding and re-launching of the brand across the Middle East
- Executed monthly management reports that outlined the department's progress, ongoing projects and overall financial performance
- Provided commercial commentaries on market insight, trends and any other disruptive activities across the market
- Worked with the internal teams on creating content for webinars, articles, whitepapers and brochures.
Dentsu M21
Digital Manager
07.2014 - 12.2017
Job overview
- Devised digital, social and content strategy
- Also led new business pitches for new/prospective clients
- Lead and manage digital solutions across channels, including web builds, redesigns, e-commerce, social media content creation, native advertising and digital marketing
- Collaborate with clients to understand business needs and KPIs
- Conceptualizing and implementing digital content strategy and social campaigns/competitions for engagement
- Creating social content editorial calendars/plans, playbooks and guidelines to match business objectives
- Content and creative asset management, strategize and oversee product photo shoots, email campaigns, PR and blog content
- Implementing paid media, YouTube, LinkedIn and AdWords campaigns across social platforms and analyzing reports.
Education
SP Jain School of Global ManagementSingapore And Dubai
MBA from Marketing And Business Management
03.2014
University Overview
PES UniversityBangalore, India
Bachelor of Science from Computer Science Engineering
03.2008
University Overview
Skills
- Social Media Strategy
- Adobe Creative Suite Canva
- Social Media Analytics
- Paid Media dashboards
- CRM Strategy
- HTMLCSSJavaPHPSQLJavaScript
- Budget Management
- Event Conceptualization & Management
- Content and digital asset management
- Pricing Structures
- Account Strategy
References
References
References provided upon request.Performing Arts
Performing Arts
A trained classical dancer, have had the opportunity of being involved with the performing arts community in Dubai. Starting with being involved in 15-17 theater productions as a backstage manager, performer, assistant director and producer I have gone on to direct 4 theater festivals having successfully managed over 500 participants and 100s of plays over the last 6 years.
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The way to get started is to quit talking and begin doing.
Timeline
Digital Accont Director
Blue Barracuda
08.2022 - Current
Festival Director
Short+Sweet Dubai
12.2020 - 03.2023
Group Marketing Manager
Amusement Services International
10.2019 - 10.2020
Marketing Manager
Mojay Holding
03.2019 - 10.2019
Regional Marketing Manager
HIMA Middle East
03.2018 - 10.2018
Digital Manager
Dentsu M21
07.2014 - 12.2017
SP Jain School of Global Management
MBA from Marketing And Business Management
PES University
Bachelor of Science from Computer Science Engineering
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