Selva Magesh M
Dubai
Summary
Digital marketer with 5 years of experience, skilled in optimizing SEO, growing social media, and driving conversions through performance and affiliate marketing.
Overview
5
5
years of professional experience
Work History
Marketing Specialist
UltraPixel Infotech Software Company
Dubai
02.2024 - Current
- Led a team of marketing specialists, running campaigns across Google, Meta, and TikTok, driving 50,000+ installs/month at $0.25 CPI.
- Managed iGaming affiliate campaigns with a ₹50 Lakh monthly budget, generating ₹2 Crores in revenue and 10,000 new users.
- Improved Google rankings for the gaming niche, driving 10,000+ organic visitors monthly by building backlinks and updating content.
- Created and published 500+ social media posts and ad banners per month to keep users engaged and increase sign-ups.
- Ran trend-based campaigns (moment-marketing) that brought in 200+ new registrations and deposits every day.
- Used a ₹1 Crore PR budget to build brand trust and reached over 1 million people in our target market.
- Analyzed campaign reports to fix low-performing ads, improving overall results and efficiency by 25%.
- DUBAI
Digital Marketing Specialist
Relqpro USA Private Limited
01.2021 - 05.2023
- India
Digital Marketing Specialist
Pixel Play Private Limited
06.2023 - 12.2023
- India
Education
Bachelor of Engineering - ECE
Saveethe University
01.2021
Post Graduate - Strategic Digital Marketing
UltraPixel Infotech Software Company
12.2025
Skills
- Google Ads
- Meta Ads
- TikTok Ads Manager
- Google Analytics
- GA4
- Ahrefs
- SEMrush
- Moz
- Hootsuite
- Buffer
- Canva
- Adobe Creative Cloud
- Impact
- PartnerStack
- SEO
- Search Engine Marketing
- Social Media Marketing
- Performance Marketing
- Affiliate Marketing
- Influencer Marketing
Accomplishments
- Led a team of marketing specialists, running campaigns across Google, Meta, and TikTok, driving 50,000+ installs/month at $0.25 CPI.
- Managed iGaming affiliate campaigns with a ₹50 Lakh monthly budget, generating ₹2 Crores in revenue and 10,000 new users.
- Improved Google rankings for the gaming niche, driving 10,000+ organic visitors monthly by building backlinks and updating content.
- Created and published 500+ social media posts and ad banners per month to keep users engaged and increase sign-ups.
- Ran trend-based campaigns (moment-marketing) that brought in 200+ new registrations and deposits every day.
- Used a ₹1 Crore PR budget to build brand trust and reached over 1 million people in our target market.
- Analyzed campaign reports to fix low-performing ads, improving overall results and efficiency by 25%.
Personal Information
Title: Lead Marketing Specialist
Timeline
Marketing Specialist
UltraPixel Infotech Software Company
02.2024 - Current
Digital Marketing Specialist
Pixel Play Private Limited
06.2023 - 12.2023
Digital Marketing Specialist
Relqpro USA Private Limited
01.2021 - 05.2023
Bachelor of Engineering - ECE
Saveethe University
Post Graduate - Strategic Digital Marketing
UltraPixel Infotech Software Company