Summary
Overview
Work History
Education
Skills
Timeline
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Serlina Galo

Serlina Galo

Assistant Store Manager
Abu Dhabi,United Arab Emirates

Summary

Looking forward for a challenging opening in an environment and a progressive organization where there are more opportunities for future development and where can broaden up my experience with a multinational work force.

Customer-oriented Assistant Store Manager offering over 20 years of experience in retail operations, sales and service team leadership and profitability strategies. Organised and adept at prioritising daily tasks and following through to achieve performance and productivity goals. Takes on challenging new role harnessing interpersonal skills, collaboration and problem-solving. Driven to deliver high-quality service and consistent results.

Overview

18
18
years of professional experience

Work History

Assistant Store Manager

M.H. Alshaya LLC
Abu Dhabi, UAE
09.2012 - 03.2024
  • Complete ownership of my specific Department.
  • Maintain Store communication of all Brand directives including execution of weekly Operational and marketing communication.
  • Train and supervise Sales associates within my Department and ensure visual standards are upheld.
  • Ensure that every staff are maintaining the “Customer First” mentality every time. (Resolve customer complaints/ satisfaction concern).
  • Demonstrate Sales Leadership by setting the example in ” Sell it”,

“Work it”, to all members of the management and selling team, reinforcing the selling culture.

  • Directed team to establish fruitful and long-term relationships with customers.
  • Support with Sales and Team training with all members of management to develop weekly sales and task schedule for each department to improve LOD effectiveness.
  • Managed stock within set minimum and maximum levels to serve customers without over-extending finances.
  • Trained and mentored staff to meet sales objectives and provide stellar customer service.
  • Responsible For proper and timely accounting of all cash during their shift
  • Secure Company Assets and property and maintain loss prevention and operational standards.

Shop Manager

REDTAG Retail Global Fashion and Home Store
Mushrif Mall, Abu Dhabi, UAE
05.2006 - 07.2012
  • Monitored shift activity to assist associates and address escalated issues.
  • Hit sales targets by providing motivational training, leading by example and incentivising exceptional results.
  • Formulated marketing and advertising strategies for continuous business growth.
  • Performed inventory checks and stocktake duties to maintain updated data.
  • Created seasonal sales plans with varying stock and promotional strategies.
  • Led team members in establishing standards of first-class customer service.
  • Addressed customer complaints to resolve escalated issues.
  • Analysed consumer data to predict future purchasing trends for informed decision-making.
  • Monitored stock levels, managing inventories and logistics to maximise sales potential.
  • Motivated team members to pursue and maximise sales opportunities, boosting revenue.
  • Enforced periodic stock-takes, verifying records against physical goods to resolve errors.

Education

Bachelor of Science in Commerce - Major in Management

Far Eastern University
Manila, Philippines
1993 - 1998

Skills

  • Team-orientated
  • Flexible schedule
  • Data entry
  • Supply ordering
  • Filing experience
  • Employee training
  • Customer service satisfaction
  • Recruiting and interviewing
  • Hiring and training
  • Loss prevention
  • Customer rapport
  • Inventory purchasing
  • Communication skills

Timeline

Assistant Store Manager

M.H. Alshaya LLC
09.2012 - 03.2024

Shop Manager

REDTAG Retail Global Fashion and Home Store
05.2006 - 07.2012

Bachelor of Science in Commerce - Major in Management

Far Eastern University
1993 - 1998
Serlina GaloAssistant Store Manager