Shadi Arefi
London,United Kingdom
Summary
Accomplished floral designer with expertise in bespoke floral creations and wedding arrangement creation. Demonstrates mastery in time management and multitasking efficiency, ensuring seamless order processing and customer needs analysis. Proficient in seasonal display setup, window display designing, and consultations and recommendations, enhancing sales and service-oriented operations. Skilled in material procurement, botanical identification, and plant care expertise, leveraging knowledge of floristry tools to deliver exceptional results. Career goal: to innovate within the floristry industry by integrating advanced techniques and sustainable practices.
Overview
11
11
years of professional experience
Work history
Florist
Burges Blommor
Strangnas, Sweden
02.2020 - 08.2021
- Encouraged an atmosphere of creativity amongst staff, fostering innovation in design.
- Designed window displays to increase foot traffic and sales.
- Provided advice on plant care, enhancing customer knowledge and trust.
- Enhanced customer satisfaction by providing personalised floral arrangements.
- Maintained a clean and inviting store environment to attract customers.
- Handled cash transactions, ensuring accurate financial records were kept.
- Designed and assembled floral displays using various construction techniques.
- Received orders in person, by phone and online, processing within allocated timeframes.
Senior Floral Designer
Pasargad Restaurant
Gothenburg, Sweden
06.2016 - 12.2019
- Communicated effectively with team members to coordinate complex projects requiring multiple hands-on-deck.
- Designed bespoke floral arrangements for a variety of occasions.
- Managed inventory and purchasing of flowers, ensuring freshness and quality at all times.
- Worked on tight deadlines whilst maintaining high standards of creativity and quality control.
- Enhanced client satisfaction by delivering unique designs tailored to individual preferences.
- Arranged delivery schedules for large events such as weddings or corporate functions, ensuring timely arrival and set up.
- Handled delicate flowers with utmost care during arrangement process, preventing damage or spoilage.
- Developed close relationships with suppliers to ensure best prices and product availability were obtained.
- Demonstrated strong attention to detail when replicating specific designs requested by clients.
- Offered consultation services for clients planning special events, suggesting suitable flower types and arrangement styles.
Florist
Kungssten Blommor
Gothenburg, Sweden
09.2015 - 05.2016
- Prepared bespoke bouquets for special occasions to meet client needs.
- Handled cash transactions, ensuring accurate financial records were kept.
- Conducted seasonal inventory checks, ensuring stock levels were maintained correctly.
- Managed daily flower shop operations for seamless business flow.
Floristry shop manager
Zhalan Flower Shop
Saqqez, Iran
11.2010 - 05.2015
- Negotiated supplier contracts to manage costs effectively.
- Maintained clean and organised shop environment for positive customer experience.
- Resolved customer complaints promptly maintained high level of client retention.
- Cultivated a warm and inviting shop atmosphere enhanced overall shopping experience.
- Developed promotional strategies drove foot traffic during off-peak hours.
- Arranged targeted displays for increased sales during holiday periods.
- Provided expert advice on flower care to prolong bloom life.
- Led staff training sessions to improve team skills in floristry techniques and customer service.
- Scheduled deliveries efficiently, ensured customer orders arrived on time every time.
- Managed stock control for efficient operations.
- Analysed sales to identify top-performing products.
- Monitored flower trends to meet customer demands and remain ahead of competitors.
- Developed individualised arrangement recommendations based on customers' budget, occasion and preferences.
Education
Diploma - Art
Taleqaani High School
Saqqez / IranSkills
- Seasonal display setup
- Time management mastery
- Consultations and recommendations
- Bespoke floral creations
- Floral designing
- Wedding arrangement creation
- Material procurement
- Sales and service-oriented
- Multitasking efficiency
- Window display designing
- Plant care expertise
- Knowledge of floristry tools
- Botanical identification
- Order processing
- Customer needs analysis
Languages
English
Intermediate
Persian
Native
Kurdish
Fluent
Affiliations
- Sports
- Photography
- Social media content creation
References
References available upon request.
Timeline
Florist
Burges Blommor
02.2020 - 08.2021
Senior Floral Designer
Pasargad Restaurant
06.2016 - 12.2019
Florist
Kungssten Blommor
09.2015 - 05.2016
Floristry shop manager
Zhalan Flower Shop
11.2010 - 05.2015
Diploma - Art
Taleqaani High School