Shady Eskander
Masdar City, Abu Dhabi
Summary
I began my career in hospitality with Sonesta International Hotels, moving from e-commerce to sales, and then continued my journey with Dusit Thani LakeView Cairo. In 2016, I joined Marriott International as part of the pre-opening team for The Westin Cairo Golf Resort & Spa, later progressing to Director of Sales, leading business development, key accounts, and strategic partnerships.
After more than a decade in hospitality, I expanded into luxury real estate with Emaar, strengthening my UAE market experience, negotiation skills, and international client network.
Today, I bring a strong commercial background across hospitality, real estate, and corporate sales, with expertise in business development, key account management, and client relations. I am open to new opportunities where I can apply my experience, network, and commercial mindset to drive growth and build lasting partnerships.
Overview
5
5
Languages
16
16
years of professional experience
Work History
Property Consultant
ABC Properties
Abu Dhabi
01.2026 - Current
- Advised clients on strategic decisions for buying, selling, and investing in residential and commercial properties
- Manage property enquiries, viewings, negotiations, and sales from initial contact through closing
- Identify suitable properties and investment opportunities based on client needs, budget, and objectives
- Provided actionable market insights on property values, locations, developments, and investment potential
- Built and maintained strong relationships with buyers, sellers, investors, and developers to facilitate successful transactions
- Support both local and international clients throughout the UAE property journey
- Maintain knowledge of new developments, launches, market trends, and available inventory across key UAE markets
- Sales Consultant at ABC Properties, based in Abu Dhabi, covering properties across the UAE
Sales Expert
Emaar Misr
01.2023 - Current
- Managed full sales cycle, encompassing lead generation, client consultation, property viewings, negotiations, closing, and post-sale follow-up.
- Consistently contributed to year-on-year sales growth through targeted prospecting, market knowledge, and client-focused sales strategies.
- Managed high-end property sales and key client relationships, delivering a personalized experience throughout the complete property journey.
- Developed business opportunities and expanded sales channels, establishing a robust network of clients, investors, developers, and business partners across UAE and regional markets.
- Generated and qualified new leads through networking, referrals, prospecting, corporate relationships, and property events.
- Negotiated offers and commercial terms between clients, property owners, and developers to successfully close transactions.
- Advised clients on residential and investment opportunities based on market trends, location, pricing, potential returns, and individual investment objectives.
- Conducted property presentations and viewings, effectively communicating development features, value propositions, and investment potential.
- Maintained comprehensive knowledge of new developments, property launches, pricing, inventory, and competitor activity in key UAE markets.
- Built and maintained a strong portfolio of repeat clients and investors through consistent relationship management and after-sales support.
- Represented the company at property launches, exhibitions, networking events, and investor meetings.
Director of Sales
The Westin Cairo Golf Resort & Spa
04.2016 - 12.2022
- Developed and executed comprehensive sales plans across corporate, leisure, travel trade, and group segments, aligning strategies with revenue and occupancy goals.
- Identified and secured high-potential business opportunities across local, regional, and international markets, expanding market reach and client base.
- Led corporate and leisure sales activities, managing key accounts and securing long-term partnerships with high-value clients.
- Managed relationships with corporate accounts, travel agencies, tour operators, DMCs, and key business partners.
- Negotiated corporate agreements, preferred rates, group business, and partnership opportunities in line with commercial objectives.
- Conducted sales calls, client presentations, site inspections, and familiarization visits to drive conversion and strengthen relationships.
- Worked closely with Revenue, Reservations, Events, and Operations teams to maximize conversion and ensure a seamless client experience.
- Collaborated with Marketing on campaigns, promotions, partnerships, and digital initiatives to strengthen brand visibility and generate demand.
- Monitored market trends, competitor activity, account performance, and business opportunities to support sales planning.
- Played a key role in the pre-opening and market positioning of The Westin Cairo, supporting the hotel’s entry into the Egyptian luxury hospitality market.
- Represented the hotel at trade shows, sales missions, networking events, and industry functions.
- Maintained and expanded a robust portfolio of key accounts while actively prospecting for new revenue opportunities, fostering long-term client relationships.
Senior Sales Manager
The Westin Cairo Golf Resort & Spa
06.2014 - 03.2016
- Managed key international and corporate accounts, enhancing revenue generation across rooms, groups, and events.
- Built and maintained strong client relationships, supporting repeat business and long-term account growth.
- Identified and pursued new business opportunities through targeted sales calls, client meetings, networking, and comprehensive market research.
- Supported negotiations for corporate rates, group bookings, and event agreements.
- Conducted site inspections, client presentations, and hotel visits to convert potential business.
- Worked closely with Revenue, Reservations, and Events teams to maximize sales opportunities and ensure smooth client experiences.
- Maintained consistent account follow-up and tracked performance against sales targets to ensure goal alignment.
Sales Manager / Assistant Sales Manager
Dusit Thani Lakeview Cairo Hotel
03.2012 - 05.2014
- Developed new corporate and group business, contributing to revenue growth and consistently achieving sales targets.
- Managed and expanded assigned corporate accounts through proactive client engagement and systematic follow-up.
- Conducted sales calls, client meetings, site inspections, and presentations to generate and convert new business.
- Identified new leads and business opportunities through market research, networking, and prospecting.
- Supported preparation of tailored proposals, corporate agreements, and competitive group quotations to secure new business.
- Assisted in developing key partnerships and executing market activations to enhance hotel's luxury positioning and increase brand visibility.
- Worked closely with Sales, Revenue, Reservations, and Events teams to support conversion and overall commercial objectives.
Assistant Marketing Manager
International Travel Bureau of Egypt (ITBE)
02.2011 - 03.2012
- Developed and implemented branding and promotional activities that contributed to an enhanced sales pipeline.
- Coordinated with sales teams to align marketing strategies with sales objectives, driving revenue growth.
- Analysed market trends and customer feedback to recommend product improvements and new marketing strategies.
- Coordinated marketing and PR campaigns to engage high-value travel clientele and strengthen partnerships with corporate partners.
- Selected, trained and performance-managed staff to handle high workload with ambitious targets.
Assistant Sales Manager
Sonesta Hotel Tower & Casino - Cairo
09.2010 - 01.2011
- Managed sales pipeline efficiently, ensuring consistent flow of business and meeting of sales objectives.
- Targeted key corporate accounts to enhance revenue optimisation strategies in luxury hospitality setting.
- Built rapport with customers to ensure a positive and professional experience.
- Educated customers on available processes and services.
Education
Bachelor's Degree - Sociology, minor in Business Administration and Psychology
The American University in Cairo
Cairo01-2009
The Modern Education American School (MEAS) — American Diploma -
The Modern Education American School (MEAS)
Cairo01-2005
BBC International School -
BBC International School
Cairo01-2001
Skills
- Luxury sales
- Business development
- Market penetration
- Key client relations
- Negotiation and closing
- Revenue strategy
- Strategic sales planning
- Corporate and leisure segments
- Pre-opening experience
- CRM systems expertise
- Presentation skills
- Team leadership
- Brand representation
- Bilingual proficiency
Languages
English
Proficient
C2
Arabic
Proficient
C2
Italian
Elementary
A2
Russian
Elementary
A2
German
Elementary
A2
Interests
- Certified Scuba Diver
- Automotive & Formula 1 enthusiast with a strong interest in cars and motorsport
- Fitness & Gym
- Travel: discovering new places, experiences, and cultures
Timeline
Property Consultant
ABC Properties
01.2026 - Current
Sales Expert
Emaar Misr
01.2023 - Current
Director of Sales
The Westin Cairo Golf Resort & Spa
04.2016 - 12.2022
Senior Sales Manager
The Westin Cairo Golf Resort & Spa
06.2014 - 03.2016
Sales Manager / Assistant Sales Manager
Dusit Thani Lakeview Cairo Hotel
03.2012 - 05.2014
Assistant Marketing Manager
International Travel Bureau of Egypt (ITBE)
02.2011 - 03.2012
Assistant Sales Manager
Sonesta Hotel Tower & Casino - Cairo
09.2010 - 01.2011
Bachelor's Degree - Sociology, minor in Business Administration and Psychology
The American University in Cairo
The Modern Education American School (MEAS) — American Diploma -
The Modern Education American School (MEAS)
BBC International School -
BBC International School