SHADY GAWEESH

Hematology , Oncology ,Endo-metabolic and Neurology

Takeda/Shire, Chiesi & Alexion .

Represented in the MENA Region by Biologix

• Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
• Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
• Created and managed budgets to maximize brand reach and engagement.
• Organized and delivered training sessions for new product content and technological advancements.
• Managed and oversaw creative projects to drive quality, accuracy and deadline management.
• Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
• Conducted research and analysis to determine brand positioning and messaging.
• Planned, implemented, and tracked sales and marketing strategies to promote brand products.
• Researched market trends to identify customer needs and preferences for strategic planning.
• Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
• Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
• Devised content strategy to effectively engage target audiences.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Create executive marketing plans/tactics for Rare Disease products in the MENA Region
• Driving 35 Million USD Business
• Preparation of the Integrated Marketing Plans for Soliris® Ultomiris®, , Replagal®, Elaprase®, Vpriv®, Firazyr®, Procysbi® Lamzede® Strensiq® Kanuma® in the MENA Region
• Ensure adequate implementation of the marketing plans in alignment with the global brand strategy.
• Launch planning and execution in different markets in the Region
• Train Med Reps and Products specialists support and frequent double visits to the field
• Competitors and Situational Market analysis ( Market Intelligence)
• Direct promotion and one to one business meetings with doctors
• Key Opinion Leaders management, and advocates network Building ➢ Local Speakers development in cooperation with Medical functions.
• Contribute in MENA affiliate long range business plans.
• Develop and produce products and patients projected forecasts.
• Planning, execution and evaluation of local events.
• Develop and execute local promotional materials and aids.
• Develop partnerships with scientific societies
• Prepare and execute cycle meetings in the MENA region
• Brand plan metrics management, assessment, evaluation and develop tracking reports for different users.
• Conducting market researches and track brands’ equity.
• Develop and analyze spending reports vs. promotional budget.
• Working closely with sales team to ensure adequate implementation of marketing plan ad strategy.
• Collaborate with other functions to implement different projects locally (New Launches, Market Surveys, Business Development, Market Development Projects, REMS Plans, etc...).
• Support Country Managers in assigned tasks and projects

Neurology and Dermatology (Dermo Aesthetic)

Biogen and Ipsen . Represented in the Middle East by Biologix

• Marketing Plan execution in the Gulf region
• Representing the marketing role in Gulf region
• Managing Sales objectives and Marketing activities of Biogen @ Ipsen entire brand portfolio
• Managing All distributer's in the Region involving, Demand Planning, Forecast Reports
• Coaching and training for existing and new employees , and prepare local CMs and marketing trainings
• Support in Launches of new products in the Market
• Achieving sales objectives and reaching market leader position
• Marketing massage retention and performing double visits to ensure the right delivery.
• Support in local adaptation of marketing materials

Neurology, immunology and Dermatology

Biogen and Ipsen . Represented in the Middle East by Biologix

• Commercial lead for the Sales team in the UAE including Hiring and retention of existing employees
• Oversee Day to Day working operations and Sales Force Effectiveness
• Managing Sales, Marketing activities of Biogen @ Ipsen entire brand portfolio in the Private and
• Tender Business
• Managing All distributer's in UAE involving, Demand Planning, Forecast Reports CRM control Business reviews in front of higher management and Principals
• Achievements:
• Achieved 110% of 2013 total portfolio sales plan
• Achieved 130% of 2014 total portfolio sales plan
• Achieved 105% of 2015 total portfolio sales plan

Neurology Dermatology

With National Assignment as Product Champion Kuwait

Biogen and Ipsen. Represented in the Middle East by Biologix

• Managing key accounts in Kuwait
• Promoting & selling of Premium Biotechnology Products (Avonex® ,Fampyra®, Dysport ®) ) in the MS and Dermatology markets
• Effective CRM in the assigned territories.
• Coaching and managing 2 medical Reps.
• Achievements:
• Achieved 110% of 2013 sales plan.
• Achieved 120% of 2012 sales plan.
• Achieved 105% of 2011 sales plan.
• Achieved 116% of 2010 sales plan.
• ✓ Achieved 108% of 2009 sales plan
• ✓ Successful introduction of Avonex® and Fampyra® in all the targeted accounts.

• Introduce products to Sector
• (Advil liquigel, Materna & Robitussin) Maintain two of my product as no.1 health consumer products in Kuwait
• Conducting scientific meetings and presentations Sales forecasts management
• Achievements: 117% of the plan in 2008
• Academic Achievements
• Professional / Academic Activities
• Awards / Recognition Sales record of increasing Advil liquigel by 25% ,Centrum by 20%, Caltrate by 15% , Advil suspension by 15% and Dimetapp suspension by 20% despite our non-competitive bonus scheme
• Market Leader for continuous 14 months (According to IMS data in Advil and Calterate )