Summary
Overview
Work History
Education
Skills
Certification
Additional Information
Affiliations
Shady Salah-Eldin

Shady Salah-Eldin

Award-winning Arab Journalism 2016 - Director Of Communications | Government & Media Relations | Business Development At APCO Worldwide
Dubai

Summary

A senior assignment with a reputed organization to harness multifaceted experience, talent, and creativity contributing to the realization of corporate goals & objectives. 12 years of rich experience in print journalism & media relations, public relations, corporate & marketing communication, TV program production, broadcast journalism, and events management. One of the best Arabic press release writers across the GCC ( Arab Journalism Award Winner 2016) Sound experience of managing relations with print & broadcast media projecting targeted image and dissemination of critical corporate information. Creative talent in designing and producing successful programs on current & economic topics, intercultural and reality programs. Experience of managing VIP protocol and managing hospitality for high profile guests. Well versed in conducting research and producing insightful actionable reports. Capable of interfacing with multiple ethnicities showing cultural sensitivity. Good interpersonal, negotiation, motivational and analytical problem-solving skills. Specialties: PR Consultancy, CSR & Public Affairs, News Producing, TV Programs Producing (Political, Economics, and Intercultural), Online News Creating and Editing, Copy-writing, Corporate Identity Creating, Media Relations. Talented Account Director offering [8] years of [PR] experience. Focused on providing first-rate support to valuable accounts. Excellent planning and decision making abilities with a creative eye for detail.

Overview

14
14
years of professional experience
5
5
years of post-secondary education
3
3
Certificates
2
2
Languages

Work History

Account Director

APCO Worldwide
Dubai
04.2019 - Current
  • Key accounts:
  • Lead a team of 45 workings on Ministry of Tourism Egypt
  • Account Lead - Ministry of International Cooperation, EIBFS , Orsacom,
  • World Government Summit 2016.2017.2018

Associate Account Director

APCO Worldwide
Dubai
03.2018 - 04.2019
  • Obtained pricing deals, negotiated contracts and solidified beneficial agreements.
  • Prepared RFP and RFQ responses for new business pitches and presentations.
  • Cultivated strong corporate image and identity with clear branding.
  • Oversaw social media presence and aligned posts to include branding and trending ideas.

Senior Account Manager

05.2016 - 04.2019
  • Managing the PR aspects for Government accounts – Dubai South , Al
  • Maktum Airport , Free zones , The Pulse ( Real Estate)
  • Support in preparing strategic plans for the Government Communication
  • Departments
  • Page 2 of 4
  • Create the official media messages and supporting statements
  • Handle the content development and create the speeches and press release for the high level government officials
  • Create studies and specialized research in the media status of the clients
  • Develops positive reputation and have visibility in within the APCO network and may also be viewed as a thought leader in the market.

Pope

- 01.2019
  • Visit - EIBFS - NOOR Bank - Cigna - EDB ( Bahrain) -
  • Ibankislamic -Schneider -
  • A pivotal role in managing the company’s communications planning/strategy/
  • Media relations/ Editing press releases/ Criss communications and account management
  • Key Responsibilities:
  • Bussines development in UAE, Egypt
  • Strategy and narrative development with overall accountability for communications planning and account management
  • Development of editorial pipeline; pitching and management of media interviews; media relationship building
  • Development of press and thought leadership material
  • Overall project management and overseeing of the financial management of the account to ensure profitability
  • Maintaining competitive knowledge to develop new initiatives and create industry-leading campaigns

Senior Arabic Reporter

Dar AlKhaleej Press
07.2012 - 12.2016
  • Sharjah 1) Prepare, rewrite and edit copy to improve readability, or supervise others who do this work
  • 2) Read copy or proof to detect and correct errors in spelling, punctuation, and syntax
  • 3) Allocate print space for story text, photos, and illustrations according to space parameters and copy significance, using knowledge of layout principles
  • 4) Plan the contents of publications according to the publication's style, editorial policy, and publishing requirements
  • 5) Verify facts, dates, and statistics, using standard reference sources
  • 6) Review and approve proofs submitted by composing room prior to publication production
  • 7) Develop story or content ideas, considering reader or audience appeal
  • 8) Oversee publication production, including artwork, layout, computer typesetting, and printing, ensuring adherence to deadlines and budget requirements
  • 9) Confer with management and editorial staff members regarding placement and emphasis of developing news stories.
  • Improved operations through consistent hard work and dedication.

Corporate Communication Excutive

Etisalat
04.2011 - 02.2012

Editor

Sada ElBalad
03.2008 - 01.2009
  • Created and edited news stories and reports.

Arabic Editor

Youm7
04.2007 - 01.2008
  • Edited and supervised the overall production of the premier online news website in the Gulf region
  • Created and edited news stories and reports.

Education

Master of Public Administration (MPA) - Communication and Media

The American University
01.2008 - 01.2009

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University

Bachelor's degree - Mass Communication/Media Studies

01.2004 - 01.2008

Skills

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Certification

Certificate of Appreciation

Additional Information

  • Honors-Awards Arab Journalsim Award Worldwide Dubai

Affiliations

  • American Marketing Association
  • Arab Journalism Community

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Shady Salah-EldinAward-winning Arab Journalism 2016 - Director Of Communications | Government & Media Relations | Business Development At APCO Worldwide