Shafiq Ur Rehman
Dubai
Summary
Having 5 year of working experience in the field of Search Engine Optimization, Website Analysis, Traffic Tracking and Reporting. Interpersonal: Exceptional communication, leadership and teamwork skills. Demonstrated ability to learn new technologies. Proven ability to gather, extract and use data effectively. SEO: Staying up to date with the latest developments in the SEO field. Capable of developing and implementing effective SEO strategies with the goal of producing high organic rankings on major search engines and generating increased targeted web traffic. Well-versed in advanced on-page and off-page SEO techniques. Extensive knowledge of Social Media and its use in Online Marketing. In-depth knowledge of utilizing the right types of social media for different types of clients and market spaces. . Deep knowledge of search marketing uses of Forums, Blogs & RSS Feeds. Extensive understanding of how to follow compliance guidelines and avoid black hat techniques that can damage a clients website
Overview
9
9
years of professional experience
Work History
SEO Specialist
Five Star Home Furniture + Fatima Furniture
08.2022 - Current
- Develop and execute SEO strategies to boost organic traffic for furniture-related keywords, improving Google rankings for over 100+ targeted terms.
- Conduct comprehensive keyword research, competitor analysis, and on-page optimization to support content marketing goals.
- Optimize website structure, internal linking, and product pages to enhance user experience and crawlability.
- Collaborate with content writers to produce high-quality, SEO-friendly blog posts and product descriptions aligned with Google E.E.A.T. standards.
- Monitor SEO performance using tools such as Google Analytics, Search Console, SEMrush, and Ahrefs, achieving consistent month-over-month traffic growth.
- Implement technical SEO improvements including site speed, mobile usability, and schema markup for rich snippets.
- Lead backlink-building campaigns and manage outreach efforts to authoritative websites in the home and furniture niche.
- Stay updated on algorithm changes and adjust strategies accordingly to maintain ranking stability.
SEO
Jobz.pk
01.2017 - 09.2021
- Using tools like Google Keyword Research to conduct 'keyword analysis' to identify which words are likely to be most effective.
- Involving in selecting specific words and key phrases for which the site or individual/landing pages–should be optimized.
- Having good experience in optimizing Meta Title, Meta Description, Meta Keywords, H1, H2, H3 and various HTML tags (on page optimization).
- Internal link building within sites.
- Creating .xml sitemaps and HTML sitemaps.
- Analyzing the site from the SEO point of view, Implementing 301 Redirect, Correcting Broken Links, Canonical Redirect.
- Back Link Campaign: Article Submission, Press Release submission
- Blog Optimization/Submission/Commenting, Directory Submission, Classified Submission and Video Optimization.
- Coordinating with the Designer/Developer to make technical adjustments to web pages to ensure they are constructed in a way that does not prevent search engines from indexing them.
- Continually monitor organic search rankings to maximize traffic. Tracking website users using Web Analytics (Google Analytics).
- Carrying out competitor research
- Results-driven SEO specialist with 5+ years’ experience. Improved organic search rankings from page 3 to Top 5 for 10+ high-competition keywords for a leading ecommerce brand and increased their organic traffic by 21%.
- Seeking to leverage exemplary project management skills, data analysis skills and broad technical SEO knowledge as an SEO Strategist at Google.
Website Developer Intern
Softgrip
03.2018 - 12.2018
- Completed a hands-on internship as a Website Developer at Softgrip, where I contributed to the development and maintenance of responsive websites using HTML, CSS, JavaScript and WordPress.
- Assisted in front-end design, content updates, and basic backend functionalities.
Education
DAE - Computer Information Technology
Government Collage Of Technology
Kamalia, Pakistan07.2017
Bachelor of Science - Computer Science
UET
LAHORE01-2022
Skills
- Social Media
- Digital Marketing
- SEO Copywriting
- Link Building
- Google Analytics
- SEO
- Web Analytics
- Keyword Research
- Google Analytics and Google Webmaster Tool
- Majestic SEO
- Copyscape
- SEMRUSH
- W3c Validation
- Digital marketing
References
References available upon request.
Personal Information
Title: SEO Specialist
Interests
- SEO
- Passionate about technology, digital innovation, and continuous learning.
- Enjoy exploring new trends in IT and digital marketing, including SEO strategies, social media trends, and emerging tech tools.
- Interested in creative content design, website optimization, and online branding.
- Actively follow industry blogs, attend webinars, and take online courses to stay updated.
Timeline
SEO Specialist
Five Star Home Furniture + Fatima Furniture
08.2022 - Current
Website Developer Intern
Softgrip
03.2018 - 12.2018
SEO
Jobz.pk
01.2017 - 09.2021
DAE - Computer Information Technology
Government Collage Of Technology
Bachelor of Science - Computer Science
UET