Creative and strategic marketing professional with over 7 years of experience in digital marketing, content creation, branding, and social media management in the UAE, Iraq & Pakistan. Recognized for developing successful marketing campaigns that generate leads and sales. Proven ability to create value for businesses by researching target audiences, developing marketing strategies, and managing budgets. Skilled in managing project timelines, delivering results, and leading teams to success.
Hi, I’m
Shah Mohammed
Digital Marketer & Copywriter
Bur Dubai,DXB
Summary
Overview
9
years of professional experience
1
Certification
Work History
Utopia IndustriesKarachi
Lead Social Media & Copywriting
01.2023 - 07.2023
Job overview
- Led dynamic content strategies for Amazon and social media, driving brand awareness and engagement for Utopia Industries & Utopia Deals.
- Pioneered result-oriented content production, boosting Amazon visibility and sales, leading to substantial revenue growth.
- Captivated audiences with innovative storytelling, elevating conversions and loyalty through compelling product descriptions and visuals.
- Spearheaded Utopia Industries & Utopia Deals' social media, growing followers by 80% and nurturing engaged community.
- Curated strategic social content, maximizing reach and interaction, resulting in consistently high engagement rates.
Utopia IndustriesKarachi
Assistant Manager Content & FBU Shipments
07.2021 - 12.2022
Job overview
- Created compelling product descriptions for 500 SKUs, boosting Amazon conversion rates by 15%.
- Managed creation and optimization of Amazon product descriptions, resulting in 25% higher conversion rates and visibility.
- Managed FBA inventory for unclaimed and lost shipments, recovering US $100,000 in reimbursements.
- Streamlined FBA inventory reconciliation, reducing discrepancies by 80% and maximizing reimbursements.
- Identified and resolved inventory and shipment issues, achieving 95% reimbursement rate for lost or damaged inventory.
Mux LifeKarachi
Senior Executive Digital Marketing & PR
01.2021 - 06.2021
Job overview
- Led digital marketing projects, managed paid ads, and handled branding and social media marketing with 80% results.
- Core responsibilities include paid advertising, website development, social media marketing, customer support, content creation, and tracking.
KGC PropertiesKarachi
Assistant Manager Digital Media Marketing
02.2019 - 12.2020
Job overview
- Led versatile marketing team covering diverse domains: event execution, printing, public engagement, policy, budgeting, videography, and content.
- Managed Digital Media Marketing team, strategizing mass outreach through trend-aligned digital channels.
- Executed paid campaigns on Google, Instagram, Facebook, LinkedIn, and more.
- Implemented new SEO and SEM strategies, and Google analytics to increase conversion rates by 50%.
Fusion AveKarachi
Content & Social Media Strategist
09.2018 - 02.2019
Job overview
- Managed with proven track record of increasing brand visibility, engagement, and sales by up to 50%.
- Successfully executed targeted social campaigns and utilized data insights to optimize engagement.
- Received recognition for impactful initiatives that contributed to business growth.
Erbil Rotana & Arjaan by RotanaErbil
Cluster Environment, Health & Safety Officer- Food & Beverage
04.2017 - 06.2018
Job overview
- Designed and implemented EHS/OHS/HACCP and Quality management systems.
- Directed inspections, audits, and meetings with 100% improved results.
- Led training, seminars, and workshops attaining all 28 KPIs set.
- Produced first-ever Sustainability Report.
Al Marfa Pearl Hotel ManagementAbu Dhabi
Cluster Environment, Health & Safety/ Human Resources Coordinator - Human Resources
07.2016 - 04.2017
Job overview
- Improved safety and quality metrics by 90%.
- Adept at team liaison, planning, budgeting, and devising innovative plans for project completion.
- Ensured 100% compliance and process efficiency.
Al Marfa Pearl Hotel ManagementAbu Dhabi
Front Office Supervisor/ Duty Manager
07.2014 - 07.2016
Job overview
- Supervised with proven track record of managing successful operations and training associates
- Resolved complaints promptly and professionally with 100% ratio.
- Presented critical path of corrective actions to meet guests' expectations.
Education
Iqra UniversityKarachi
MBA from Marketing
05.2024
University Overview
Allama Iqbal Open UniversitySharjah
Bachelor of Arts from Digital Arts
12.2018
University Overview
Skills
- Social Media Management
- Social Ad Campaigns
- Progress Monitoring
- Digital Content Development
Certification
- Digital Marketing Foundation, LinkedIn, 02/2021, Present
- Mckinsey Forward Program, McKinsey & Company, 12/2022, Present
- On the Job Training Techniques, Erbil Rotana, Erbil, Iraq, 06/2017
- Integrated Management Systems Certification (ISO Standards+ Lead Auditors), Tadweer, Abu Dhabi, UAE, 04/2016
- Guest of Honor Certificate, Drama Throne by Dads & PAF Kiet, Karachi, Pakistan, 01/2014
- Leadership & Motivation, PAF Kiet, Karachi, Pakistan, 09/2011
- Time Management, Timelenders, Karachi, Pakistan, 03/2011
languages
Engish
Bilingual or Proficient (C2)
Arabic
Intermediate (B1)
Urdu
Bilingual or Proficient (C2)
Timeline
Lead Social Media & Copywriting
Utopia Industries
01.2023 - 07.2023
Assistant Manager Content & FBU Shipments
Utopia Industries
07.2021 - 12.2022
Senior Executive Digital Marketing & PR
Mux Life
01.2021 - 06.2021
Assistant Manager Digital Media Marketing
KGC Properties
02.2019 - 12.2020
Content & Social Media Strategist
Fusion Ave
09.2018 - 02.2019
Cluster Environment, Health & Safety Officer- Food & Beverage
Erbil Rotana & Arjaan by Rotana
04.2017 - 06.2018
Cluster Environment, Health & Safety/ Human Resources Coordinator - Human Resources
Al Marfa Pearl Hotel Management
07.2016 - 04.2017
Front Office Supervisor/ Duty Manager
Al Marfa Pearl Hotel Management
07.2014 - 07.2016
Iqra University
MBA from Marketing
Allama Iqbal Open University
Bachelor of Arts from Digital Arts
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