Shahd Eldokky
Cairo,Egypt
Summary
Successful marketing and sales leader with ten years of experience working with end users from different sectors in different regions, and critical national cyber security customers to define and deliver the best solution with the best service. An articulate and driven leader with high energy and an engaging personality, a hardworking team builder able to motivate personnel to maximize.
Overview
10
10
years of professional experience
2
2
years of post-secondary education
Work history
Regional Product Manager - LEA
Cyberknight
Cairo, Egypt
01.2025 - Current
- Defined and maintained end-to-end product vision, strategy, and roadmap in partnership with customers and stakeholders.
- Collaborated with sales engineering, sales, marketing, and external parties to deliver secure, scalable product solutions.
- Conducted competitive analysis, market research, and customer feedback reviews to shape roadmap decisions and identify new opportunities.
- Managed the full product lifecycle—from concept and business case creation through development, generation, growth, and closure.
- Communicated effectively across cross-functional teams to drive alignment, remove blockers, and ensure smooth execution.
- Developed precise product positioning and messaging to differentiate offerings across key market segments and strengthen competitive advantage.
- Follow up on collections from partners
- Working with multiple channel partners to ensure education, pipeline generation, and closure.
Territory Account Manager - Egypt & Sudan
F5 Networks
Dubai, United Arab Emirates
11.2022 - 10.2024
- Developed and executed strategies to grow the pipeline, improve sales practices, and accelerate opportunities through closure.
- Owned full sales forecasting responsibilities with consistent accuracy in SFDC.
- Built strong internal and external relationships across Partners, Channel, Finance, Marketing, Field Sales, and other key stakeholders.
- Maintained up-to-date knowledge of competitive landscapes, industry trends, and technical developments to enhance selling strategies.
- Engaged prospects across assigned territories or named accounts to position F5 products, application solutions, and services.
- Planned and executed strategic territory action plans to meet and exceed sales quotas through effective prospecting, qualification, and opportunity management.
- Drove cross-sell and upsell initiatives within existing accounts and partnered with channel teams to accelerate deal closure.
- Collaborated with marketing to develop demand-generation programs—including events, webinars, and digital campaigns—to drive product adoption.
Regional Sales Manager - MEA
PhishRod
Dubai, United Arab Emirates
01.2021 - 11.2022
- Developed and executed sales and business strategies to achieve revenue targets and drive profitability.
- Built strong pipelines through lead generation, prospecting, and exceeding activity standards across calls, presentations, and closures.
- Maintained deep knowledge of products, competitive landscape, regulations, and market trends to refine sales approaches.
- Worked with Country Managers, partners, and channel teams to align product direction, enable partners, and drive regional growth.
- Coordinated POCs, demos, and tailored customer solutions with pre-sales and technical teams.
- Prepared winning proposals, RFP responses, and accurate pricing while maintaining strong profit margins.
- Built and maintained strong customer and partner relationships across MEA, ensuring high satisfaction and repeat business.
- Provided market feedback to management, identifying product gaps and influencing roadmap and positioning.
- Supported sales teams with product expertise and delivered enablement training for customers and partners.
- Ensured accurate records, forecasting, and adherence to company policies and security standards.
Marketing Executive - MENA
Forcepoint
Dubai, United Arab Emirates
02.2016 - 04.2020
- Led end-to-end direct marketing and campaign execution across the MENA region, ensuring alignment with marketing strategy, KPIs, and budget.
- Managed lead generation, lead qualification, and lead follow-up processes, maintaining a clean database and ensuring sales conversion.
- Planned and executed events with partners, distributors, and customers, including venue selection, budgeting, logistics, and vendor coordination.
- Developed marketing strategies, implemented multi-channel campaigns, and supported brand awareness initiatives.
- Coordinated closely with sales to align marketing activities with targets, track ROI, and support renewal and upsell opportunities.
- Oversaw channel marketing programs, MDF processes, campaign codes, and partner enablement to drive joint activity success.
- Prepared creative briefs, managed advertising content, and ensured brand-compliant marketing communications.
- Conducted research, analyzed marketing data, and delivered actionable insights to optimize campaigns and enhance performance.
- Managed procurement for sales and marketing activities, ensuring cost efficiency and smooth execution.
- Maintained strong client and partner relationships while supporting ongoing account activities.
Education
Bachelor of Business Administration - E-commerce & Marketing
American University in the Emirates
United Arab Emirates 09.2013 - 01.2016
Skills
- Communication
- Negotiation
- Social Intelligence
- Creativity
- Networking
- Strategic thinking
Languages
English
Fluent
Arabic
Fluent
Timeline
Regional Product Manager - LEA
Cyberknight
01.2025 - Current
Territory Account Manager - Egypt & Sudan
F5 Networks
11.2022 - 10.2024
Regional Sales Manager - MEA
PhishRod
01.2021 - 11.2022
Marketing Executive - MENA
Forcepoint
02.2016 - 04.2020
Bachelor of Business Administration - E-commerce & Marketing
American University in the Emirates
09.2013 - 01.2016