Shahrukh Khan
Dubai
Summary
Buyer with 15 years of experience in merchandise purchasing for the retail fashion industry. Proven record of results and an excellent eye for quality assurance when selecting products for the consumer market. Strong negotiating skills when dealing with vendors and determining pricing for orders. Impressive ability to anticipate popular trends and customer favourites in the product selection process. Solid commitment to working together as a team and meeting all company profit goals and objectives for the future.
Overview
19
19
years of professional experience
Work History
Associate General Manager
Splash Fashion LLC
Dubai
01.2013 - Current
- Directed a $143M portfolio across 200 stores for 3 departments(Men's accessories,men's innerwear and Plus man), consistently delivering financial targets through disciplined planning, inventory optimization, and commercial decision-making.
- Drove category-level financial strategies that improved stock-to-sales ratios, reduced excess inventory, and maximized sell-through while maintaining optimal availability.
- Secured and managed licensing partnerships for Splash accessories, expanding the brand portfolio with global names including Kappa, Lee Cooper, Ecco, and Starter, strengthening assortment appeal and driving incremental revenue.
- Identified and capitalized on revenue growth opportunities, improving sales, gross margin, and stock turn to consistently meet or exceed budgeted KPIs.
- Leveraged the Open-to-Buy (OTB) framework to optimize inventory investment, safeguard margins, and ensure disciplined budget control.
- Led high-performing teams to exceed departmental targets, fostering accountability, clear communication, and cross-functional collaboration to accelerate results.
Buyer for L’homme by Elle Brand (Paris)
Splash Fashion LLC
Dubai
01.2009 - 01.2012
- Partnered with Visual Merchandising to translate commercial strategy into impactful in-store execution, elevating key investments and strategic priorities to drive sales uplift and improve sell-through performance.
- From inception to Brand launch in Splash and Iconic, 100 stores, 8 countries.
- Own and drive Product categories from launch. Collaborate with the Merchandising team in developing the strategic plan for the Product category and influence cross-functional team to deliver strategic direction for the category.
- Have handled dual responsibility as a Designer and buyer for L’homme.
- Responsible from End to end processes from Design to launch and sales.
- Created a niche fashion segment customer which was huge gap for Splash.
- Product DNA was high quality which was made with attention to details and yet fashionable and affordable.
Store Manager
Splash Fashion LLC
Dubai
01.2007 - 01.2009
- Lead the store team.
- Day-to-day management of the store.
- Responsible for the training and professional development of team members.
- Communicate effectively with Regional Management team.
- Drive sales through applying Burlington techniques and standards as well as identifying innovative new solutions to support sales growth.
- Always ensure and provide exceptional customer service.
- Ensure appropriate merchandising standards.
- Control expenses and payroll budgets.
Education
B.COM -
AGRA UNIVERSITY
AGRA, U.P., INDIA01.2004
Skills
- Purchasing expertise
- Negotiating
- Trend forecasting
- Increasing profits
- Vendor Management
- Team management
- Inventory optimization
- Sales analysis
Accomplishments
- Launched the L’homme by Elle for Middle east approx. 100 stores, 8 countries.
- Achieved high like to like growth for three consecutive years.
Languages
English
Hindi
Hobbies and Interests
- Socializing
- Travelling
- Playing badminton
Timeline
Associate General Manager
Splash Fashion LLC
01.2013 - Current
Buyer for L’homme by Elle Brand (Paris)
Splash Fashion LLC
01.2009 - 01.2012
Store Manager
Splash Fashion LLC
01.2007 - 01.2009
B.COM -
AGRA UNIVERSITY