Shahzar Abdullah

• Department: Kenvue Division
• Position Held: Sales Supervisor
• Duration: August 2024 - Till Date

Duties and Responsibilities

• Managing turnover of AED 18 million portfolio for J&J Brands in GT (Dubai Territory) and Gift Shops based in Dubai.
• Overseeing a team of 3 sales executives, providing support and guidance as needed to ensure they meet their sales targets.
• Developing and managing a budget, allocating resources effectively to achieve the sales target while also controlling costs and maximising profitability.

Department: E-commerce Division

Position Held: Sales Supervisor

Duration: Jan 2022 – August 2024

Duties and Responsibilities

• Managed turnover of AED 65 million comprising major GI brands, namely J&J, Henkel, Yardley, Lindt, Hero, Delmonte, and others, with focus on Pure Play partners like Amazon, Noon, Talabat, Careem, First Cry, El Grocer, and Brick & Click customers like Carrefour, Lulu, and Watsons.
• Overseeing a team of 4 sales executives, providing support and guidance as needed to ensure they meet their sales targets.
• Developing effective sales strategies, namely pricing and promotions, to maximise revenue.
• Collaborating with the inventory management team to ensure sufficient stock levels are maintained to meet customer demand, while also minimising excess inventory.
• Developing and managing the budget, allocating resources effectively to achieve sales targets while also controlling costs and maximising profitability.

Department: J&J Division

Position Held: Sales Supervisor

Duration: July 2020 – Dec 2021

Duties and Responsibilities

• Managed turnover of AED 50 million portfolio for J&J Brands in Carrefour in the UAE
• Supervising and managing a team of 5 sales associates and 25 merchandisers, and providing training, scheduling, and performance management.
• Setting sales targets for the team and ensuring they are met or exceeded.
• Overseeing inventory levels and ensuring accurate stock levels.
• Making weekly visits to the market and ensuring the stock is displayed attractively as per the planogram to maximise sales.
• Implementing sales promotions and marketing strategies to drive sales and increase footfall
• Monitoring and managing budgets to maintain a healthy return on investment.
• Generating reports on sales performance, inventory levels, and other key metrics for management review.

Name of the Organization: NMC Trading

Department: Beiersdorf Cosmetics Trading Company

Position Held: Sales Supervisor

Duration: Aug 2019 – June 2020

Duties and Responsibilities

• Oversaw Nivea brand management in Carrefour locations across Dubai and Northern Emirates.
• Oversaw one-fifth of Beiersdorf's business in the UAE, ensuring alignment with company objectives.
• Managing a sales team of 4 executives and 15 merchandisers.
• Conducted monthly business reviews with outlets to assess performance and identify growth opportunities.
• Collaborating with the sales team to maximize profit by up-selling or cross-selling.
• Analysing client data to provide customer relationship management.
• Developed and presented reports on account progress, goals, and quarterly initiatives to drive strategic planning.
• Liaison between Carrefour Head Office & BCTC regarding special event planning and other related activities.
• Achieved project deliverables within established timelines to ensure operational efficiency.
• Monthly reviews by the Sales team regarding their outlet performance with the data provided through EPOS, the maintenance of market share and its adherence.

• Lift brand growth by developing and implementing strategies across product portfolio.
• Advance brands from concept to launch through structured cycle management.
• Improve execution quality by leading cross-functional teams on brand plans.
• Increase growth potential by using market research and competitive insights.
• Grow brand recognition and visibility through targeted marketing campaigns.
• Strengthen consistency by creating and managing brand guidelines across product lines.
• Support better results through monitoring and analysis with improvement recommendations.

• Promote Kimberly-Clark brands like Kleenex, Huggies & Kotex to key buyers and develop winning strategies for categories vs. competition.
• Planned and adhered to trade spend budgets across channels to optimise category performance.
• Planning and implementation of trade-related activities like secondary displays, branding, event participation, etc.
• Prepare and implement new product trade launch and conduct pre- and post-evaluation.
• Develop briefs and work with BTA to ensure delivery of in-store solutions in order for field sales to be implemented.
• Recommend clear promotional guidelines based on shopper understanding and current market knowledge.
• Developed promotional activities and evaluated all promotional investments for effectiveness.
• Reviewed business plans for top accounts and developed strategies to drive growth.
• Negotiating and closing commercial agreements with third parties.
• Applying knowledge of merchandising principles to drive productivity.
• Manage multiple priorities while allocating resources between accounts.
• Brief the front line employees on scheduling and meeting delivery goals.
• Anticipate potential customer issues; apply contingency planning to avoid customer dissatisfaction.
• Train frontline employees and utilise BME processes and tools.
• Help employees prioritise the work and promote teamwork.
• Supervising daily operations, delegating tasks, and monitoring progress.
• Set productivity and service targets, measure performance to drive accountability.

Brand Manager

• Planning, developing and directing the marketing efforts for the brands Gosh and Palmer's.
• Coordinating activities of specialists in Sales, Promotion, and Distribution.
• Increasing the product’s perceived value, thereby increasing brand franchise and brand equity, through various promotion programs.
• Key Account Manager
• Promote JHR brands, namely Nivea, Himalaya, Fine Tissues and Heinz Baby Food to buyers and develop strategies for categories vs. competition.
• Planning and Implementing of brand strategies, executing activities like secondary displays, branding, event participation and evaluating promotion results, which leads to understanding better where and how much budget spending is to be allocated.
• Executing new product launches and conducting pre- and post-evaluation.
• Prepare and adhere to the budget spent on each category by channel.
• Prepare a plan for marketing activities for KA to ensure delivery of in-store solutions in order for sales executives to implement.
• Sales forecasting, business reviews, category reviews with customers to further develop the business
• Serving as a link of communication between key customers and internal teams.
• Resolving issues and problems faced by customers and dealing with complaints to maintain trust.

• Oversaw multiple programs for Pepsi and Bharti Delmonte.
• Conducted training sessions on program implementation to enhance team effectiveness.
• Obtained performance reports and collaborated with ground teams through regular field visits.
• Collaborated with the team to manage the Pepsi Visibility and Availability Audit across the country in 2008/2009.
• Handling of the sampling activity of Pepsi Slice across the country in 2008/2009.
• Managed Tropicana Twister sampling activities nationwide in 2008.
• Handling of the sampling activity of Tropicana Twister conducted across the country in 2008.
• Standards procedure being followed; the ground level is in sync with the objective of the program.
• Adherence to the laid down policies; along with problem-solving and resolution.