Shailesh Dighe

Handled 11 dealerships for 3 distributors in Kuwait, Iraq & Lebanon. Contributed towards achievement of 20% of the ME regional sales.

• Achieved regional sales objectives by coordinating sales team, developing successful strategies to strengthen business relationships with channel partners and distributors.
• Evaluated costs against expected market price points and set structures to achieve profit targets.
• Boosted market share by establishing sales and distribution channels, developing new products and solidifying distributor partnerships.
• Created robust sales plans and set territory quotas.

Achievements:

• Introduced MG Motor brand in Iraq and achieved 5th best selling brand rank in year 2021.
• Improved monthly sales by 15% by developing and implementing fleet sales strategy in Kuwait.
• Successfully managed to keep in-market vehicle inventory of 2 month or higher at all times by close monitoring of sales pipeline and order to delivery cycle.

Managed Product Marketing for Datsun, Nissan Sports Cars in the Africa, Middle East and India regions.

• Set-up Lifecycle Management path of product portfolio ensuring sustainability from launch to end of production.
• Managed marketing budget and related P&L to develop and execute marketing strategy (from Product Planning to M&S phase).
• Developed performance marketing management based on key KPIs viz., volume, market share, price positioning, marketing campaign ROIs, FMI & VME budget spend, inventory pipeline and competitor actions.
• Coordinated meetings between cross functional teams in Marketing, After-Sales, Finance to discuss progress towards overall business objectives.

Achievements:

• Influenced in creating new SUV category by researching industry and marketplace trends.
• Tapped 2 new markets in sub-Sharan region and enhanced brand reach in South Asia.

Fulfilled brand management & planning for Jeep mid size SUV range, viz., Cherokee, Wrangler.

• Drove marketing efforts to improve upper funnel KPI by orchestrating brand campaigns and leveraging digital platforms.
• Conceptualized and designed abstract ideas, built plans and delivered details to Regional Head of Brands.
• Communicated value and position to sales team and developed tools to support selling process.
• Developed creative presentations, trend reports, kitted assets and product data sheets.
• Possessed expert knowledge of competitive and third party products and translated knowledge into business strategy.

Achievements:

• Successfully launched all new Jeep Cherokee in CY2015.
• Enhanced Jeep Wrangler sales by 10% by introducing special edition Wrangler Willys.
• Fixed regional grade mix, specs., prices, option packs for all new Wrangler JL in 2018.

Led sales and marketing responsibilities in multiple territories in GCC region.

• Finalized Annual Operating Plan and administered working capital management and channel management of 10 retail authorized dealers and 2 exclusive distributors and responsible for their annual turnover of US$ 140 Mn.
• Forecasted sales and established processes to achieve sales objectives and related metrics.
• Performed competitive analyses and adjusted sales and marketing strategies accordingly.
• Developed sales strategy based on research of consumer buying trends and market conditions
• Performed competitive analyses and adjusted sales and marketing strategies accordingly

• 2006-10 to 2007-08

Product Manager

E.K.Kanoo & Co., Bahrain

2004-10 to 2006-10

Product Manager

Arabian Automobiles, Dubai, UAE

2003-09 to 2004-10

Manager - Sales & Marketing

Al Hashar & Co., Muscat, Oman

2000-01 to 2003-09

Regional Sales Manager

Hindustan Motor Co., Mumbai, India

1993-06 to 1999-12

Sales Manager

Forbes Gokak Ltd., Mumbai, India