

Accomplished professional specializing in data and financial management within banking applications. Proficient in advanced Excel, Sage One, QuickBooks, and Tally for effective data handling. Experienced in utilizing Omniflow, LendPerfect, Microsoft BI, and Tableau to optimize banking operations. Expertise includes accounts reconciliation, financial reporting, VAT filing, and bookkeeping, with a focus on compliance and organizational success.
• Strategy Initiatives : Strengthened ADCB's presence by launching targeted offers, agent incentives, and automated reporting in collaboration.
Owned relationship-based pricing initiative, aligning retail product strategy with revenue goals.
Drive improved monetization outcomes by segmenting non-qualifying customers and streamlining processes.
• Product Research & Business Enablement: Owned product segment and market research to inform product strategy discussions.
Presented research insights to stakeholders to support enhancement proposals.
Directed insight generation to strengthen product strategy alignment and enhancements.
• Product Performance & Market Insights: Improved product positioning outcomes by translating customer and portfolio data into decks.
Increased pricing clarity through market insight pitch decks and supporting evidence.
Strengthened execution readiness by using portfolio analysis to guide messaging.
• Campaign Management & CRM: Delivered acquisition campaigns for CASA Campaign, Back-to-School, and remittance initiatives weekly.
Applied micro-segmentation to support data-driven sales productivity improvements consistently.
Optimized payout workflows by streamlining query resolution and automating misreporting outputs.
• Client Strategy & Experience: Enhanced customer experience through NPS tracking, swift inquiry
resolution, and targeted acquisition aligned with segment needs.
Resolved misreporting through automation workflows and improved data validation processes.
Streamlined data extraction and reporting to enable timely RM
support and resolution of customer queries within agreed turnaround times.
• Operational Experience: Managed account closure support, RCSA reporting tasks, and compliance mid-report preparation.
Prioritized urgent tasks effectively, reducing backlog significantly.