Shakir Mohamedy
Dubai,UAE
Summary
Senior Business Management Professional / Footwear Design and Product Development Expert with acumen in business with expertise in footwear design, product development, sourcing, manufacturing, retail operations, wholesale management, and brand development. Proven track record of building successful product collections and driving business growth for leading global brands including Clarks, ECCO, FILA, Umbro, Start-Rite, Steve Madden, and Shoemart-Landmark group. Skilled in product lifecycle management, trend forecasting, supplier management, retail store setup, and commercial strategy.
Successfully established and managed retail and wholesale businesses across the UAE and GCC, including partnerships with major retailers such as Al-Futtaim, Chalhoub Group, Azadea Group, Jashanmal, Dubai Duty Free, and Sharaf DG. Combines strong creative leadership with commercial business expertise to build brands, optimize operations, and deliver sustainable growth.
Overview
27
27
years of professional experience
Work history
Managing Director
BURJ GLOBAL TRADING LLC
Dubai
2024.01 - 2026.06
- Lead distribution and sales of branded clearance stock across GCC markets.
- Manage relationships with major retail groups, distributors, and wholesale customers- Landmark, Apprel, Al Futtaim etc.
- Drive business development, inventory liquidation, and commercial growth initiatives.
Sourcing & Design Manager
BRANDFOLIO LLC (UMBRO)
2021.06 - 2023.11
- Led footwear design, development, sourcing, and supplier management activities.
- Managed product quality, costing, production timelines, and vendor performance.
- Delivered commercially viable collections aligned with brand and market requirements.
Managing Director
SHOEBOX TRADING LLC
Dubai
2016.01 - 2021.01
- Managed retail and wholesale fashion operations across UAE and GCC markets.
- Developed sales strategies, negotiated commercial agreements, and expanded distribution channels.
- Oversaw store operations, merchandising, inventory management, and business growth.
Senior Manager – Design & Product Head
SHOEMART (LANDMARK GROUP)
Dubai
2011.01 - 2015.10
- Established and led the company's footwear design department.
- Managed product design, sourcing, development, costing, quality, and supplier relationships.
- Led trend forecasting, seasonal range planning, and product strategy across multiple brands.
- Managed brands including Le Confort, Start-Rite, Steve Madden, Fisher-Price, Barefeet, and Dash.
- Created and launched Le Confort, a successful comfort footwear brand across the Middle East.
- Developed and mentored design teams while driving commercial product success.
Senior Footwear Designer / Product Developer
C & J CLARKS
2002.01 - 2011.01
- Designed and developed men's and children's footwear collections for UK and international markets.
- Delivered several best-selling product ranges and TV-advertised footwear styles.
- Worked closely with sourcing, manufacturing, merchandising, and marketing teams globally.
- Traveled extensively to Asia and Europe for product development and factory collaboration.
Red or Dead, Schuh & Ascot International
FREELANCE DESIGNER
2001.01 - 2002.01
- Designed seasonal footwear collections across casual, sports, and fashion categories.
Junior Designer
ECCO
1999.01 - 2000.01
- Completed footwear design and product development training.
- Contributed to children's footwear collections and product engineering projects.
Designer
FILA
1999.01 - 1999.01
- Designed performance and lifestyle footwear collections for the UK market.
Designer
KANGAROOS (PENTLAND PLC)
1999.01 - 1999.01
- Designed men's and women's footwear and accessories collections.
Education
BTEC Higher National Diploma (HND) London, UK - Footwear Design & Product Development
London College of Fashion (Cordwainer College)
UK 1 1996 - 1 1998
Skills
Strategic Planning
- Communication
- Business Development
- Teamwork
- Problem-solving
- Time management
- Leadership
- Adaptability
- Attention to detail
- Project management
Technical skills
- Adobe Illustrator
- Adobe Photoshop
- Microsoft Office Suite
- Market Analysis
- CAD systems
Websites
REFERENCES
Available upon request.
CORE COMPETENCIES
- Footwear Design & Product Development
- Brand Creation & Management
- Product Lifecycle Management
- Global Sourcing & Vendor Management
- Trend Forecasting & Range Planning
- Retail & Wholesale Operations
- Costing & Margin Management
- Manufacturing & Quality Control
- Team Leadership & Talent Development
- Sales & Business Development
- Merchandising & Inventory Planning
- Strategic Planning & Commercial Growth
CAREER HIGHLIGHTS
- Winner of the Cordwainer College Design Competition sponsored by Bruno Magli (1998).
- Selected for the Museum of London SOLECITY Exhibition for innovative footwear design concepts.
- Finalist in the Reebok Trail Runners Competition at the Royal Society of Arts, UK.
- Designed Clarks' best-selling CICA trainers featured in national TV advertising campaigns.
- Developed multiple Clarks best-selling footwear collections contributing to sales exceeding one million pairs.
- Successfully relaunched Start-Rite school shoes, achieving 80% first-season sell-through.
- Created and launched Le Confort, Shoemart's successful comfort footwear brand for the Middle East.
- Established and led Shoemart's first in-house footwear design department.
- Successfully launched and managed a retail store at Nakheel Mall, along with concession stores in Level Shoes, Robinsons, Tryano, and House of Fraser.
Languages
English
Fluent
Affiliations
- Tennis, golf, reading.
Timeline
Managing Director
BURJ GLOBAL TRADING LLC
2024.01 - 2026.06
Sourcing & Design Manager
BRANDFOLIO LLC (UMBRO)
2021.06 - 2023.11
Managing Director
SHOEBOX TRADING LLC
2016.01 - 2021.01
Senior Manager – Design & Product Head
SHOEMART (LANDMARK GROUP)
2011.01 - 2015.10
Senior Footwear Designer / Product Developer
C & J CLARKS
2002.01 - 2011.01
Red or Dead, Schuh & Ascot International
FREELANCE DESIGNER
2001.01 - 2002.01
Junior Designer
ECCO
1999.01 - 2000.01
Designer
FILA
1999.01 - 1999.01
Designer
KANGAROOS (PENTLAND PLC)
1999.01 - 1999.01
BTEC Higher National Diploma (HND) London, UK - Footwear Design & Product Development
London College of Fashion (Cordwainer College)
1 1996 - 1 1998