Shakir Temrikar
Summary
Marketing manager with 8+ years of industry work experience in driving footfall, teams, agencies, customers & revenue by creating & leading overall Brand Marketing Strategy, 360 Media Planning, Social & Digital Advertising, Agency Management, PR & Content Strategy, Influencer Marketing, Brand Communication & Business Analytics for leading fashion & home brands with a retail footprint of 200+ stores across the Middle East, surpassing sales targets of over $500 Million USD with expertise in managing marketing budgets exceeding $15 Million USD.
Overview
9
9
years of professional experience
1
1
Certification
Work History
MARKETING MANAGER
Danube Home
2022.03 - Current
- Led Retail Marketing Strategy and team for Danube Home, leading furniture retail brand in the GCC, overseeing stores with sizes exceeding 40,000 sq
- Devised Annual Promotional, Marketing & Social Calenders for achieving sales target of $164 Million USD, effectively managed Marketing budgets exceeding $5.5 Million USD, resulting YOY 5% growth in footfall, customer count, customer retention
- Managed end to end brand communication, content creation including brand social media, PR ensuring consistency of brand tone of voice
- Planned measured & effective Digital Marketing campaigns, enhancing digital awareness & improved ROI
- Managed Store Launches, managed ATL and BTL advertising campaigns, including outdoor, radio, print, TV, cinema, influencers, emailers, SMS, WhatsApp, flyers & mall media.
- Collaborated with multiple agencies for content creation, creative projects, promotional activities, and rebranding efforts, ensuring high-quality deliverables.
- Improved standard marketing practices, served as a brand guardian, and liaised with senior management, core teams, cross-functional teams, and product teams to align marketing strategies with business objectives.
ASSISTANT MARKETING MANAGER
REDTAG
2019.10 - 2022.03
- Managed brand marketing strategy for over 200 REDTAG fashion, home, and lifestyle retail stores in KSA, UAE, Bahrain, Oman, Qatar, and Kuwait, leading a team of six regional marketing executives in each country.
- Managed marketing budgets exceeding $13 million USD to achieve sales targets of $500 million USD.
- Oversaw brand development, rebranding projects, and managed internal, external brand communication.
- Led media planning and buying across six GCC countries, covering outdoor, radio, TV, print, mall media, transit media, digital and social media, PR, events, emailers, SMS, WhatsApp, and influencers.
- Created and improved a successful brand affiliation program with various brands, banks, institutions, universities generating an additional $12 million USD in sales.
- Managed brand celebrity collaborations, notably Myriam Fares, to enhance brand visibility and engagement.
Senior Marketing Officer
REDTAG
2018.03 - 2019.10
- GCC
Marketing Officer
REDTAG & Twenty4
2016.01 - 2018.03
- UAE & Qatar
Education
MBA - Marketing
University of Mumbai
India01.2014
Bachelor of Science - Microbiology
University of Mumbai
India01.2012
Higher Secondary Education - Science
University of Mumbai
India01.2009
High School -
Bombay Cambridge
India2007
Skills
- Brand Management
- Social Media & Digital Adverting
- Leadership & Team Management
- Agency Management
- Supplier & Vendor Management
- PR & Brand Communication
- Promotional Campaign Specialist
- Data & Business Analytics
- Content Creation & CMS
- Influencer Marketing
- Market Research
- Project Management
- Google Analytics
- SEO/SEM
- Budget Management
- CXM Sprinklr
Accomplishments
- Launched 50+ retail stores across GCC countries, driving market expansion & revenue
- Instrumental in launching Danube Sports World, largest indoor multi sports dome facility in GCC & Asia
- Awarded Retail ME - Most Admired Brand Campaign of the Year 2021 for REDTAG, the leading value fashion brand
- Achieved YOY footfall, customer, revenue, ABS, ATV growth exceeding 5-10%, consistently
- Generated additional $10 Million USD revenue with strategic brand affiliation & partnerships programme with 80+ brands, banks, universities & institutions
- Devised new, creative & innovative promotional campaigns, namely the popular "Shop for Free" & "Wear s Smile" campaigns boosting footfall, customer engagement & brand visibility & recall
- Recognized & Awarded Employee of the Year REDTAG - Corporate Marketing - 2021 for exceptional performance
- Managed high profile press events with celebrities like Myriam Fares, Sania Mirza, Movlogs, Rashed Belhasa, Khalid Al Ameri, local influencers & the UAE government officials enhancing public relations and brand image
Certification
Digital Marketing - Hubspot
Social Media Marketing Professional - Meta
Digital Marketing Associate - Meta
Exercising Leadership - Foundational Principles - Harvard University
Fundamentals of Digital Marketing - Google
Marketing & Communication - IBMI - Germany
Art of Storytelling - TJ Walker
Brand Identity & Strategy - IE Business School
Omnichannel Retail Strategy - Wharton School, Pennsylvania
Salesforce Sales Operations - Professional Certificate
Digital E-Commerce Professional Certificate - Google
Interests
History
Art
Creativity
Graphic Designing
Brand Storytelling
Online Researching
Languages
English
Urdu
Hindi
Arabic
Timeline
MARKETING MANAGER
Danube Home
2022.03 - Current
ASSISTANT MARKETING MANAGER
REDTAG
2019.10 - 2022.03
Senior Marketing Officer
REDTAG
2018.03 - 2019.10
Marketing Officer
REDTAG & Twenty4
2016.01 - 2018.03
MBA - Marketing
University of Mumbai
Bachelor of Science - Microbiology
University of Mumbai
Higher Secondary Education - Science
University of Mumbai
High School -
Bombay Cambridge
Digital Marketing - Hubspot
Social Media Marketing Professional - Meta
Digital Marketing Associate - Meta
Exercising Leadership - Foundational Principles - Harvard University
Fundamentals of Digital Marketing - Google
Marketing & Communication - IBMI - Germany
Art of Storytelling - TJ Walker
Brand Identity & Strategy - IE Business School
Omnichannel Retail Strategy - Wharton School, Pennsylvania
Salesforce Sales Operations - Professional Certificate
Digital E-Commerce Professional Certificate - Google
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