SHALINI DUBEY

Responsible for the development of a $50million dollar annual business By online and offline marketing channels to drive awareness, lead generation and customer retention by omni channel marketing mix strategies.

• Helped develop a lead scoring model resulting in higher qualified leads
• Led the planning, execution, day-to-day management and optimization of lead generation efforts
• Developed program and degree level marketing strategies to drive branding and awareness
• Analyzed complex data to determine ROI, attribution and creation of optimization strategies
• Ensured a consistent brand positioning across all marketing channels
• Worked with country GM's to support the growth plan across 5 countries in Middle East and Asia.

• Led the team of 4 marketers from APAC to achieve the Elsevier Business and commercial goals from Elsevier Corporate APAC market
• Devised and deployed sales and marketing tactics to drive strategic growth and support achievement of revenue goals.
• Trained and motivated team to perform daily business functions.
• Collaborated with stakeholders to verify delivery of desired quality requirements and support to customers
• Introduced & Followed new methods, practices and systems to reduce turnaround time (Agile and Scrum)
• Achieved sales/Marketing business goals and increased revenue and profits through productive strategy development and organizational leadership.

• Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Expanded the Market in SriLanka, SEA and Australia by collaborating with customers in the region.
• Participated in promotional activities and trade shows, working with advertisers and production managers, to market products and services.
• Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
• Developed network of related professionals to open up business opportunities.
• Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
• Utilized market trends and target audience statistics to effectively and appropriately market products.
• Performed market segmentations, targeting and positioning for each product line.
• Executed optimal sales strategies to achieve commercial goals for target market.
• Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.