Shalmali Pawaskar

Brands Management - Del Monte, National Foods, Bee Natural, Sweet Factory, Creme 21 Emami, Green Cola, Belo. (last year total Budget of AED 35 M)

Strategic Execution:

• Del Monte: Implemented a category alignment plan across channels, achieving 85% correct placement and launching an intercompany award to recognize top merchandisers.
• Del Monte Juices: Launched successfully at petrol stations before peak summer, anticipating 5% additional growth.
• Belo Metrics and Analysis: brand placement guidelines initiated to make it available at the Filipino ethnicity residing areas, driving growth of 16% (AUH), 6% (DUB), 3% (AA), and 7% (UAQ).

New Product Success:

• National Foods: Achieved a VCC change before Ramadan, securing displays and peak sales (AED 800K) for Vermicelli, sauces, and pickles.
• Bee Natural: Reintroduced the brand to the market, achieving a 29% growth in 2022.

Inventory Management, Distribution:

• Del Monte Juices: Optimized stock by efficiently depleting 45,000 cartons through the right channels without compromising profit margins.
• Sweet Factory Lollipops: Expanded distribution across all channels, generating an additional AED 500K in sales (2022).

Financial Acumen:

· Managed monthly trade marketing budgets and ensured adherence to financial guidelines, monitoring and managing gross profit.

New Product Development:

• Creme 21 & Del Monte: Identified optimal channels, created IMS forecasts, researched price points, launched at strategic times, and trained merchandisers for successful NPD launches.

Customer Focus:

• Proactively monitored stock levels to avoid out-of-stock, ensured inventory for planned promotions, and maintained regular shelf inventory to prevent penalties from trade partners.

Brands Management - Del Monte, Suntop, Sunquick, Yardley, Creme 21, Belo

· Sales Success - Achieved record-breaking sales of 30 million for Del Monte in 2020.

• Channel Expansion and Recognition Successfully activated the lower trade channel, resulting in increased product distribution. Earned an IMS achievement award for the Suntop brand.
• Pricing and Product Launch Expertise

1. Resolved Yardley's pricing challenge by achieving consistency across the trade.

2. Collaborated with brand owners to develop and execute a successful promotional and account plan for Creme 21.

3. Launched Belo products in the UAE, including designing the pricing strategy, value chain, and brand positioning.