SHALU MUHAMMED
DUBAI
Summary
Highly analytical and data-driven E-commerce Manager effectively scales online customer acquisition efforts and e-commerce capabilities to drive sales growth. Routinely tests new features and assets and measures results as company grows and evolves. Strong understanding of e-commerce consumer behavior and audience segmentation along with website analytic and tracking tools.
Overview
10
10
years of professional experience
1
1
Certification
Work History
E COMMERCE MANAGER
THE ARABIAN WEAVERS LLC
2023.02 - Current
- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
- Incorporated e-commerce objectives in social media platform management.
- Helped find leading online retailers and platforms to connect with consumers.
- Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs.
- Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
- Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content and user experience.
- Supported annual media planning process and media buying for digital content.
- Constructed new payment systems for online orders to optimize website shopping and boost sales.
- Developed and executed e-commerce positioning, values, tone of voice and design elements to bring value and convenience to customers.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Communicated product quality and market comparisons by creating sales presentations.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
E COMMERCE OPERATIONS HEAD
DGZ INTERNET PVT LTD
2014.02 - 2023.01
- Highly analytical and data-driven, Analyst effectively scales online
- Customer acquisition efforts and e-commerce capabilities to drive sales
- Growth
- Routinely tests new features and assets and measures results as
- Company grows and evolves
- Strong understanding of e-commerce consumer behavior and audience segmentation along with website analytic and tracking tools., Managing the day-to-day operations of the e-commerce website, including overseeing product listings, order processing, inventory management, shipping, and customer service
- Developing and implementing strategies to improve website performance, such as optimizing conversion rates, reducing shopping cart abandonment, and increasing average order value.
- Met or exceeded sales goals and worked as team player in supporting other sales.
- Displayed positive, professional, friendly and high-energy willingness to assist customers through video, chat or telephone interactions.
- Educated and engaged customers through product demonstrations via video software.
- Corresponded with online customers to address questions or complaints about products, policies, or shipping methods.
- Uploaded digital media to online storefront, auction sites or other shopping Web sites for advertising purposes.
- Managed financial tracking, inventory coordination and social media marketing.
- Promoted products in online communities through weblog or discussion-forum postings, e-mail marketing programs or online advertising.
- Tracked inventory and reviewed retail trends to make timely and proactive business decisions.
- Established and maintained e-commerce website to promote and sell products.
- Created promotional campaigns to boost sales and drive customer loyalty.
- Monitored trends in online retail to identify new opportunities for growth.
- Tested website features and functionality for optimal performance.
- Researched and developed new products to meet customer demands.
- Developed relationships with suppliers to facilitate timely delivery of products.
- Developed successful online sales operations from scratch by establishing and following strategic vision, mission and operational plans.
- Utilized various analytics tools to track customer behavior and optimize website layout.
- Negotiated with suppliers to secure best prices for products.
- Customized e-commerce platforms by building new products, designing landing pages and integrating new vendors and apps to further enhance website UI and UX.
- Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content and user experience.
- Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
- Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs.
- Supported annual media planning process and media buying for digital content.
- Built relationships with customers and community to establish long-term business growth.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
Education
Bachelor of Engineering - Mechanical Engineering, ADVERTISING AND SALESMANSHIP
ANNAMALAI UNIVERSITY
04.2012
Skills
- Business Partnerships
- Creative Solutions
- Digital Sales
- Cross-Channel Marketing
- Social Media Platforms
- Inventory Tracking
- Advertising Campaigns
- Operational Efficiency
- Business Analytics
- Sales Strategy Development
- Amazon FBA
- Landing Page Optimization
Accomplishments
- E-commerce Platforms
- Digital Marketing
- SEO/SEM
- A/B Testing
- AD Campaigns
- Shopify
- Analytical Tools
- Zoho WMS
- WIX
Certification
- Fundamentals Of Digital Marketing By Google
- Search Engine Marketing By Simply Learn
- Fundamentals Of Google Cloud by COURSERA
Languages
English
Bilingual or Proficient (C2)
Hindi
Advanced (C1)
Malayalam
Bilingual or Proficient (C2)
Timeline
E COMMERCE MANAGER
THE ARABIAN WEAVERS LLC
2023.02 - Current
E COMMERCE OPERATIONS HEAD
DGZ INTERNET PVT LTD
2014.02 - 2023.01
Bachelor of Engineering - Mechanical Engineering, ADVERTISING AND SALESMANSHIP
ANNAMALAI UNIVERSITY
- Fundamentals Of Digital Marketing By Google
- Search Engine Marketing By Simply Learn
- Fundamentals Of Google Cloud by COURSERA
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