SHALU SANTOSH

Unifynd Technologies specializes in building white-label loyalty solutions and customer engagement platforms that help businesses acquire, engage, and retain customers by fostering brand loyalty. Its flagship marketing stack, FutureCustomer.Tech (FCT), offers a comprehensive suite of microservices, including omnichannel marketing, CRM, and campaign management. These solutions are tailored for diverse sectors such as shopping malls, single-brand retail, conglomerates, and e-commerce. Unifynd's FCT Loyalty solution is already successfully deployed for major clients like Phoenix Mills Ltd. and Select CityWalk, Delhi, with additional implementations underway. As a member of MECS+R and a participant in the Retail Congress MENA 2021, Unifynd has expanded its operations in the Middle East, demonstrating a commitment to scaling and innovation in customer engagement strategies.

At Unifynd, I played a key role in driving inbound marketing efforts across multiple channels, including SEM, LinkedIn, Meta, and email marketing, specifically targeting the APAC and MENA regions. I developed and executed targeted marketing campaigns that consistently ensured 70-80% of the leads generated each month were qualified, significantly contributing to higher conversion rates and sales growth. By analyzing campaign performance data, I made data-driven decisions that optimized strategies, enhancing their effectiveness and achieving key marketing objectives, which led to an improved ROI. My efforts in optimizing landing pages and implementing conversion rate optimization techniques resulted in a substantial increase in qualified leads and overall conversion rates.

Crest Ventures is a diversified business group with a 30-year legacy of building successful ventures in the financial services sector. The company has established a strong track record across various categories, including investment banking,retail distribution of financial products, and fixed income and derivatives, often through strategic joint ventures and partnerships with global industry leaders.

In real estate, Crest Ventures focuses on developing high-quality residential and commercial assets, emphasizing superior design, meticulous planning, and execution. Crest Ventures has successfully developed and delivered over 10 million square feet of real estate in major cities such as Mumbai, Chennai, Kolkata, and Raipur.

I developed and implemented strategic marketing plans for the real estate sector, overseeing all marketing activities and ensuring alignment with business objectives through close coordination with team members. My efforts successfully achieved target completion rates by generating high-quality leads through data-driven optimizations. I analyzed performance metrics in depth, prepared detailed weekly and monthly reports that translated complex data insights into actionable strategies for all stakeholders. Leading content creation initiatives, I developed compelling, real estate-specific materials that effectively drove engagement across digital channels. I also managed the social media channels for the company.

Lockstep is a comprehensive platform that manages and automates all receivables and payables workflows, streamlining financial processes to save time and enhance working capital. By digitizing the accounts payable process, it provides a scalable AP automation system that empowers businesses to control, optimize, and strategically reduce their spending. With its robust automation tools,Lockstep helps organizations achieve greater financial efficiency, transparency, and cost savings across their operations. Later it was acquired by Sage Network.

I generated highly qualified leads through targeted PPC campaigns, meticulously tracking and analyzing performance data to optimize outcomes. Through the execution of end-to-end SEM management, including both search and display campaigns, I ensured a steady influx of potential clients. My targeted email marketing strategies, particularly focused on the APAC and MENA regions, proved to be the most effective, yielding the highest quality leads by leveraging customer segmentation and personalized communication to enhance engagement and conversion rates. Additionally, I prepared comprehensive weekly and monthly reports that provided valuable insights and supported informed decision-making. I also generated qualified leads for inside sales through cold calling and LinkedIn outreach, significantly boosting the sales pipeline and revenue growth. Throughout these efforts, I effectively led a team to ensure seamless coordination and maximize demand generation across all channels.

Simpl is India’s leading 1-tap checkout network designed to make payments seamless and financial management smarter. Dedicated to simplifying and democratizing digital transformation in the payments landscape, Simpl provides a frictionless payment experience that integrates directly into the purchasing process.

Simpl aims to empower merchants to build trust-based relationships with their customers through every transaction. With a growing network of over 26,000 merchants and millions of users across India, Simpl is committed to creating an inclusive digital payment ecosystem that fosters trust and transparency between merchants and consumers.

At Simpl,

• Conducted comprehensive market research to gain a deep understanding of the target audience and market dynamics.
• Initiated direct contact with potential prospects and skillfully scheduled appointments
• Systematically documented insights from each meeting, leveraging learnings to enhance preparation for subsequent interactions.
• Produced weekly reports to track and analyze performance metrics.
• Established and managed a focused pipeline to ensure a continuous growth.

• Entered journal entries and prepared balance sheet
• Assisted Chartered Accountants
• Posted entries on Tally
• Submitted reports
• Completed different training program at the firm
• Completed an organizational report on A.John Moris & Co
• Based on personal working experience.