Summary
Overview
Work History
Education
Skills
Certification
Timeline
SHALU SANTOSH

SHALU SANTOSH

Marketing Associate
Dubai,UAE

Summary

Dedicated digital marketing associate with over 4 years of experience specializing in search engine marketing, email marketing, and demand generation. Proven expertise in leveraging digital channels to enhance brand presence, drive engagement, and generate high-quality leads that contribute to increased sales and revenue growth.

Overview

4
4
years of professional experience

Work History

Marketing Associate

Unifynd
Mumbai, India
06.2022 - 09.2024
  • Primarily handling the inbound marketing for Unifynd, through SEM, LinkedIn, Meta & Email Marketing
  • Boosted brand visibility by developing and executing targeted marketing campaigns, consistently ensuring 70-80% of leads generated each month were qualified, contributing to higher conversion rates and sales growth.
  • Analyzed campaign performance data to make data-driven decisions, optimized strategies to enhance effectiveness and achieve key marketing objectives, leading to improved ROI.
  • Improved lead generation by optimizing landing pages and implementing conversion rate optimization techniques, resulting in a significant increase in qualified leads and overall conversion rates.
  • Supported the design process of various promotional materials, including ad copies, creatives, banners, and advertisements, ensuring alignment with brand guidelines and maximizing engagement across digital channels.
  • Utilized advanced segmentation techniques to customize PPC strategies for diverse customer segments and geographic markets, enhancing targeting precision and maximizing campaign effectiveness.

Marketing Associate

CrestVenturesLtd
Mumbai, India
01.2023 - 09.2024
  • Developed and implemented strategic marketing plans, oversaw all marketing activities, and coordinated with team members to ensure alignment with business objectives.
  • Successfully achieved the target completion rate by generating quality leads, significantly reducing the cost per lead through data-driven optimizations.
  • Proficiently analyzed performance metrics and prepared detailed weekly and monthly reports, effectively translating complex data insights into actionable strategies for non-technical stakeholders.
  • Led content creation initiatives, developing compelling and industry-specific materials that drove engagement across digital channels.
  • Conducted A/B testing across various campaign elements to refine strategies, optimize performance, and improve conversion rates, consistently enhancing campaign effectiveness through data-driven insights.

Demand Generation Associate

Lockstep(Finly)
Bengaluru, India
08.2020 - 05.2022
  • Generated qualified leads through targeted PPC campaigns, meticulously tracking and analyzing performance data.
  • Prepared comprehensive weekly and monthly reports to provide insights and drive informed decision-making.
  • Executed end-to-end management of SEM, overseeing both search and display campaigns.
  • Implemented targeted email marketing strategies with customer segmentation, enhancing engagement and conversion through personalized communication.
  • Generated qualified leads for inside sales through cold calling and LinkedIn, boosting sales pipeline and revenue.

Business Development Associate

GetSimpl
Bengaluru, India
11.2019 - 01.2020
  • Initiated direct contact with potential prospects and skillfully scheduled appointments.
  • Conducted comprehensive market research to gain a deep understanding of target audience and market dynamics.
  • Systematically documented insights from each meeting, leveraging learnings to enhance preparation for subsequent interactions.
  • Produced weekly reports to track and analyze performance metrics.
  • Established and managed focused pipeline to ensure continuous growth.

Education

Master of Business Administration - Marketing and Human Resource Management

Kristu Jayanti College Autonomous
2020

BCom - Computer Application

Saintgits College of Applied Sciences
2018

Mar Baselios Public School
2015

Skills

  • Search Engine Marketing
  • Email marketing
  • Social Media Management
  • Meta Ads and LinkedIn Ads
  • B2B SaaS Marketing
  • SEO
  • Creativity
  • Adaptability
  • Communication Skills
  • Problem-Solving
  • Proactive
  • Strategic Thinking

Certification

  • The complete digital marketing course by Udemy
  • Fundamentals of Digital Marketing by Google
  • B2B Marketing Foundations by LinkedIn
  • Digital Marketing Foundations by LinkedIn
  • Google Ads Search Certification
  • Email Marketing: Strategy and Optimization by LinkedIn

Timeline

Marketing Associate - CrestVenturesLtd
01.2023 - 09.2024
Marketing Associate - Unifynd
06.2022 - 09.2024
Demand Generation Associate - Lockstep(Finly)
08.2020 - 05.2022
Business Development Associate - GetSimpl
11.2019 - 01.2020
Kristu Jayanti College Autonomous - Master of Business Administration, Marketing and Human Resource Management
Saintgits College of Applied Sciences - BCom, Computer Application
Mar Baselios Public School - ,

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SHALU SANTOSHMarketing Associate