SHAMARA FONSEKA
Customer Service & Sales Professional
Sharjah,SH
Summary
Dynamic and personable professional with a Bachelor of Commerce in Marketing and Tourism, complemented by a background as a qualified ballet instructor, bringing a unique blend of discipline, creativity, and customer-focused experience. Highly adaptable and passionate about delivering exceptional service, with strong communication and relationship-building skills developed through both teaching and client-facing roles. Now seeking to transition into the real estate or customer service sector in Dubai, where a strong work ethic, cultural awareness, and commitment to excellence can contribute to building lasting client trust and satisfaction.
Overview
9
9
years of professional experience
16
16
years of post-secondary education
Work History
Senior Dance Instructor/ Head of Junior School
Deanna School of Dancing
01.2016 - 12.2024
- Assist in the planning and coordination of ballet classes and school operations.
- Teach and conduct ballet classes across various age groups and skill levels.
- Support the recruitment, mentoring, and evaluation of dance instructors.
- Maintain a positive and professional learning environment for all students.
- Collaborate with the Artistic Director on curriculum development and performance planning.
- Oversee student assessments and progress reports.
- Help coordinate school performances, competitions, and examinations.
- Ensure compliance with health and safety standards in all dance spaces.
- Build strong relationships with parents, students, and the broader dance community.
- Represent the school at events, open houses, and industry functions.
- Plan and observe marketing campaigns to promote the school and its programs.
- Collaborate with the marketing team to develop strategies for increasing visibility and community engagement.
- Plan and implement enrollment strategies for new student intake, including open days, trial classes, and outreach events.
Social Media Analyst
IKON Marketing Agency
01.2018 - 01.2021
- Conducted competitor analyses, identifying unique opportunities to differentiate our brand within the marketplace.
- Streamlined content creation processes, resulting in more timely and relevant posts across all platforms.
- Implemented effective hashtag strategies that expanded reach and encouraged user-generated content sharing.
- Boosted customer engagement by designing and implementing targeted content strategies.
- Contextualized data, analyzed and shared relevant information and discussed actionable recommendations with product team.
- Analyzed social media performance, identifying trends and areas of improvement to drive future success.
- Prepared market reports and dashboards concerning status and findings and provided insights to key stakeholders.
- Tracked key competitors, influencers and detractors on local level and produced and circulated competitive intelligence reports.
- Monitored industry trends, adjusting strategies accordingly to maintain a competitive edge in the market.
Education
Bachelor Of Commerce - Tourism And Hospitality Management Marketing
Edith Cowan University
Australia 01.2018 - 01.2021
Certificate in Ballet Teaching Studies - Classical Ballet
Royal Academy of Dance
United Kingdom 11-2019
High School -
Holy Family Convent
Colombo, Sri Lanka 01.2004 - 01.2017
Skills
Organization
Problem-solving
Active listening
Adaptability and flexibility
Complaint resolution
Time management
Critical thinking
Timeline
Social Media Analyst
IKON Marketing Agency
01.2018 - 01.2021
Bachelor Of Commerce - Tourism And Hospitality Management Marketing
Edith Cowan University
01.2018 - 01.2021
Senior Dance Instructor/ Head of Junior School
Deanna School of Dancing
01.2016 - 12.2024
High School -
Holy Family Convent
01.2004 - 01.2017
Certificate in Ballet Teaching Studies - Classical Ballet
Royal Academy of Dance
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