Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
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Shamsa Alfalasi

Summary

Results-driven marketing professional with a proven track record of implementing strategic campaigns, optimizing conversion rates, and driving engagement to boost sales. Expertise in product marketing, event and activation planning, and proficiency in leveraging online and traditional marketing approaches to achieve business objectives. Adept at analyzing market trends, identifying target audiences, and crafting compelling marketing messages to deliver measurable results and stay ahead in the ever-evolving marketing landscape.

Overview

10
10
years of professional experience

Work History

Marketing Executive - UAE, Qatar, Oman Markets

Al Futtaim Automotive - Honda Trading Enterprises
06.2022 - Current
  • Managed and nurtured relationships with various stakeholders including creative, PR, media, events, CRM, CEC, vendors, and internal teams, ensuring timely production and publication of marketing materials within budget.
  • Established a unified brand identity for cars and motorcycles across multiple channels such as website, social media, point of sale (POS), out-of-home (OOH), radio, and print.
  • Developed and executed a highly effective social media strategy that resulted in a remarkable 125% increase in followers.
  • Successfully led the launch of five car models through impactful communication campaigns, strategic paid media placements, engaging media and customer activations, and a strong digital presence.
  • Increased brand awareness by developing and implementing innovative marketing campaigns.
  • Boosted lead generation with targeted email marketing strategies and social media advertising.
  • Improved search engine rankings by implementing effective SEO techniques and optimizing website content.
  • Strengthened relationships with existing clients by delivering exceptional event experiences that exceeded expectations (e.g. motorcycle community rides, competition sponsorships).

Fine Jewelry Business

Self-owned Business
06.2020 - Current
  • Increased fine jewelry sales by implementing effective product merchandising strategies.
  • Promoted store promotional campaigns and special offers through engaging social media content, targeted material that attracted new clientele and boosted overall visibility.
  • Created visually appealing branding displays that showcased new arrivals and sale items effectively.

Product Marketing Executive

Nissan Middle East
10.2019 - 07.2020
  • Optimized market performance by adjusting the grade mix for various car models, ensuring that the right product configurations were available to meet customer preferences and maximize market potential.
  • Played a key role in the successful launch of the Nissan Sunny in the region, contributing to the planning, execution, and overall success of the launch campaign.
  • Developed and implemented a comprehensive marketing platform for the Nissan Kicks/SUV-B segment, creating a cohesive and impactful marketing strategy across multiple channels to maximize brand visibility and drive customer engagement.
  • Conducted comprehensive market research and analysis to identify potential opportunities in the Gulf market for a new car segment, providing valuable insights for strategic decision-making.
  • Optimized product performance and market pricing with data-driven analysis and continuous improvement initiatives.

Ancillary Revenue Intern

Flydubai
03.2014 - 06.2014
  • Enhanced intern productivity by assisting with project coordination and providing ongoing support.
  • Supported staff members in their daily tasks and allowing for increased focus on higher-priority assignments.
  • Conducted comprehensive market research to identify new prospects and promote new company services through cold calls, resulting in increased lead generation.

Education

Bachelor of Science - International Business Management

Higher Colleges of Technology
06.2015

High School Diploma -

Sharjah American International School
06.2011

Skills

  • Product Positioning and Promotion
  • CRM Campaign Management
  • Sales Performance Tracking and Analysis
  • Marketing Strategy Development
  • Competitor Analysis
  • Interpersonal Skills
  • Marketing Budget Management
  • Campaign and Product Launches
  • Events and Sponsorship Management
  • Social Media Strategy
  • Copywriting
  • Graphic Design

Accomplishments

  • 2022 - Received “Certificate of Achievement” for "high Performance and exceptional effort".
  • 2023 - Received “Mashkoor Award” for "achievement in going above and beyond".
  • 2023 - Successfully collaborated with creative agency "Memac Ogilvy" in the development of Motorcycle community series initiative called "Rider's Tales".

Languages

Arabic
Bilingual or Proficient (C2)
English
Advanced (C1)

Timeline

Marketing Executive - UAE, Qatar, Oman Markets

Al Futtaim Automotive - Honda Trading Enterprises
06.2022 - Current

Fine Jewelry Business

Self-owned Business
06.2020 - Current

Product Marketing Executive

Nissan Middle East
10.2019 - 07.2020

Ancillary Revenue Intern

Flydubai
03.2014 - 06.2014

Bachelor of Science - International Business Management

Higher Colleges of Technology

High School Diploma -

Sharjah American International School

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Shamsa Alfalasi