Shamsudheen TKC
Dubai,United Arab Emirates
Summary
A seasoned professional with expertise in sales cycle mastery and technical product specifications, driving significant sales growth in retail environments. Demonstrates strong sales leadership, effectively guiding teams to exceed targets and enhance customer satisfaction. Committed to leveraging skills to achieve continued success in dynamic sales roles. handles sales of Rainbow Evaporates milk, Lean tea powder, Usman Tea powder, Mentos, Tea Labeling etc.
Overview
23
23
years of professional experience
Work history
Senior sales supervisor/Acting sales manager
Delta Food Industries FZC (Dr.kitchen)
Sharjah, United Arab Emirates
04.2024 - Current
- Brands Dr. Kitchen (Milk, Ketchup and Mayonnaise)
- Increased the sales growth by 25% in all the regions in UAE for evaporated milk.
- Increased the sales growth by 15% in all the regions in UAE for SQU(Ketchups, Mayonnaise and Others)
- Monitored sales and collection in all routes for
- Collaborated with marketing department to create effective promotional campaigns and materials.
- Facilitated regular team meetings to discuss targets, share best practices, and motivate staff.
- Led team of sales professionals to enhance customer engagement and satisfaction.
- Implemented training programmes for new staff to ensure adherence to company standards.
- Developed strategic sales plans to align with overall business objectives and market trends.
- Conducted monthly performance evaluations and provided constructive feedback and training to team members.
Sales Supervisor (OOH)
Al Daria Copack FZE
Ajman, UAE
01.2023 - 03.2024
- Brands: Usman Tea Powder
- Was responsible for retailing and whole sale of tea powder(Usman Tea Powder)
- Was responsible for improving and developing new business opportunities in private labeling. Was able to bring market giants like LULU group, west zone and many others.
- Led team in implementing effective sales strategies to enhance customer engagement.
- Developed training programmes to equip sales team with necessary skills and knowledge.
- Analysed market trends to identify opportunities for growth and improvement in sales tactics.
- Managed customer queries to improve overall service experience.
- Delegated tasks effectively, ensuring team productivity was maximized.
- Coordinated with other departments to ensure smooth operations.
Sales Supervisor (OOH)
T CHOITHRAM AND SONS (Rainbow Division)
Dubai, UAE
01.2017 - 12.2022
- Brands: Rainbow Milk, Leone Tea Powder and Mentos.
- Supervised sales team to enhance customer engagement and satisfaction.
- Conducted regular performance evaluations to identify development needs and opportunities.
- Coordinated promotional campaigns to drive brand awareness and reach target audiences.
- Analysed market trends to inform sales strategies and adapt to changing demands.
- Oversaw inventory management to maintain stock levels and fulfil customer orders.
- Conducted regular staff training to increase product knowledge and sales skills.
- Established strong client relationships which resulted in repeat business.
Sales Executive (OOH)
T CHOITHRAM AND SONS (Rainbow Division)
Dubai, UAE
02.2008 - 01.2016
- Brands: Rainbow Milk, Leone Tea Powder and Mentos.
- Developed and maintained strong relationships with key clients ensuring satisfaction and repeat business.
- Coordinated and executed effective outdoor advertising campaigns to maximise visibility and impact.
- Identified market trends and competitor strategies to inform sales approaches and enhance offerings.
- Trained and mentored junior sales staff fostering a collaborative and high-performance environment.
- Conducted product demonstrations to educate customers on features and benefits.
- Assisted in inventory management to ensure product availability and minimise shortages.
- Resolved customer complaints effectively to maintain positive shopping experiences.
- Participated in regular sales meetings to discuss targets and share best practices.
- Achieved targets through effective time management and prioritisation skills.
- Identified potential markets to secure additional revenue streams.
Sales Executive
KHEMJI RAMDAS AND SONS (P&G)
02.2003 - 10.2005
- Managing all the distribution network, debt collection and opening New Accounts.
- Responsible for planning, exploiting market potential and implementing accounts’ development plans and maintaining good relations with the accounts.
- To be proactive and maintain major accounts, provide major quotations, negotiation and closing business orders.
- Handling the sales & order follow up.
- Cost effective visibility negotiations, implementation & maintenance.
- Consistent evaluation of outlet performance.
- Feed back to management on competitive activity and ways to counter attack competition.
- Achieving month to month Targets as well as yearly targets.
- Implementing promotional activities with the help of principal.
- Training new employees and briefing them about on trade and off trade activities.
- Effective co-ordination with management and principal for special displays and special deals.
Education
Pre Degree -
Nehru College
/1989 - /1991
Skills
- Sales cycle mastery
- Technical product specifications
- Sales growth
- Retail sales
- Sales Leadership
Language Skills
English
Fluent
Hindi
Fluent
Arabic
Fluent
Malayalam
Fluent
Hobbies and Interests
Reading, Music & Cricket
Accomplishments
- Well experienced with U.A.E Markets and Routes.
- Growth over 31% in OH markets.
- Capable to control and minimise investments & optimise visibility support from outlets
- Improved outlet performance
- Maintained excellent rapport
- Handled the distribution more effective in terms of availability & visibility
- Achieved Sales targets consistently
- Staggering growth, in terms of Visibility and SKU availability
- Maximum principal support for special displays
Timeline
Senior sales supervisor/Acting sales manager
Delta Food Industries FZC (Dr.kitchen)
04.2024 - Current
Sales Supervisor (OOH)
Al Daria Copack FZE
01.2023 - 03.2024
Sales Supervisor (OOH)
T CHOITHRAM AND SONS (Rainbow Division)
01.2017 - 12.2022
Sales Executive (OOH)
T CHOITHRAM AND SONS (Rainbow Division)
02.2008 - 01.2016
Sales Executive
KHEMJI RAMDAS AND SONS (P&G)
02.2003 - 10.2005
Pre Degree -
Nehru College
/1989 - /1991