SHANA NOWFAL

• Conducted extensive research to identify and expand a database of potential leads using tools like Lusha and RocketReach, ensuring a well-maintained sales pipeline
• Successfully scheduled 20-25 monthly client meetings through strategic cold calls and email outreach for various business solutions, demonstrating communication and persuasion skills.
• Monitored and engaged with audiences on Instagram, LinkedIn, WhatsApp, and Facebook, fostering an interactive and responsive online community.
• Worked remotely, coordinating internal meetings, tracking and updating communications in MS Excel, and providing weekly performance reports to the Managing Director for transparency and goal alignment.

• Developed hands-on expertise in Interakt's digital WA products, applying technical, marketing, and content skills to optimize campaign performance.
• Built and nurtured client relationships by delivering tailored WA solutions, leveraging research to understand business needs, and implementing effective strategies
• Executed targeted marketing campaigns for multiple clients, using outbound messaging to drive engagement, generate leads, and increase conversions—successfully turning 5 prospects into long-term clients.
• Managed administrative activities to support company operations and business growth.

• Company Overview: (Hybrid work)
• Assisted managers in compiling and organizing materials for meetings.
• Handled 50+ incoming calls weekly, directing inquiries, providing accurate responses, and documenting messages.
• Typed and proofread documents with zero errors.
• Organized tasks by level of urgency and importance to make the best use of time and resources.

• Collaborated with marketing managers to develop digital campaign strategies, researching target audiences on Facebook, Google, TikTok, and LinkedIn
• Participated in brainstorming meetings to develop new slogans, advertisements, and marketing outlets for rebranding efforts.
• Assisted in editing and writing content for blogs and newsletters.
• Contributed to email marketing initiatives, including template design, content creation, and audience segmentation.
• Creation of PowerPoint presentations for internal discussions.

• Conducted keyword research and optimized website content for better search engine visibility.
• Created engaging social media content and monitored performance metrics.
• Assisted in running PPC advertising campaigns on Google Ads, monitoring performance metrics, and recommending optimizations.
• Analyzed website performance using Google Analytics, identifying trends and providing insights to improve user engagement.

• Contributing ideas to marketing campaigns and monitoring engagement to strengthen brand presence.
• Managed and updated company social media accounts, creating content with Canva and Adobe.
• Managing production and performance of multimedia content writing and proofreading creative copy

• Conduct research on industry trends and competitor activities to inform social media strategies.
• Created visually appealing and engaging content for social media platforms, including Instagram, Facebook, Twitter, and TikTok.
• Schedule and publish content across all social media channels according to the content calendar.
• Monitored trends and responded to user comments
• Analyzed performance metrics to track engagement and growth

1. Tarahum for Gaza
Participation and contribution in the UAE community that came together for a campaign to pack relief kits for Palestinians in Gaza.
2. Al Jalila Children's Specialty Hospital
During eighteen hours of volunteer work, I assisted families with registration, provided administrative help, and interacted with children.
3. Dubai Run
Assisting with bib distribution and wristband assistance at distribution points across Dubai while providing operational support and information to participants.

4. Sharjah Book Fair

provided personalized book recommendations, assisted with book selection, packaged purchases, and facilitated billing processes, enhancing visitors' experience.