SHANA NOWFAL

• Researched Gen Z trends and developed tailored content scripts and ideas.
• Created and maintained a monthly social media calendar aligned with brand goals.
• Managed multiple social media accounts across Instagram, TikTok, LinkedIn, and YouTube.
• Shot and edited in-house and marketing videos; anchored content when required.
• Designed and published platform-specific posts using CapCut, Canva, and scheduling tools.
• Collaborated cross-functionally with marketing and production teams to plan and execute content shoots.
• Tracked daily content performance and engagement metrics.
• Compiled end-of-month reports with performance insights and recommendations.

• Conducted extensive research to identify and expand a database of potential leads using tools like Lusha and RocketReach, ensuring a well-maintained sales pipeline
• Successfully scheduled 20-25 monthly client meetings through strategic cold calls and email outreach for various business solutions, demonstrating communication and persuasion skills.
• Monitored and engaged with audiences on Instagram, LinkedIn, WhatsApp, and Facebook, fostering an interactive and responsive online community.
• Worked remotely, coordinating internal meetings, tracking and updating communications in MS Excel, and providing weekly performance reports to the Managing Director for transparency and goal alignment.

• Developed hands-on expertise in Interakt's digital WA products, applying technical, marketing, and content skills to optimize campaign performance.
• Built and nurtured client relationships by delivering tailored WA solutions, leveraging research to understand business needs, and implementing effective strategies
• Executed targeted marketing campaigns for multiple clients, using outbound messaging to drive engagement, generate leads, and increase conversions—successfully turning 5 prospects into long-term clients.
• Managed administrative activities to support company operations and business growth.

• Worked hybridly in a dynamic environment while proactively identifying process improvements.
• Assisted managers in compiling and organizing materials for meetings.
• Monitored and prioritized emails, responding to urgent inquiries and organizing correspondence.
• Scheduled and coordinated internal and external meetings, ensuring smooth communication across departments.
• Prepared internal reports and summaries, providing key insights for managerial decision-making.

• Collaborated with marketing managers to develop digital campaign strategies, researching target audiences on Facebook, Google, TikTok, and LinkedIn
• Participated in brainstorming meetings to develop new slogans, advertisements, and marketing outlets for rebranding efforts.
• Assisted in editing and writing content for blogs and newsletters.
• Contributed to email marketing initiatives, including template design, content creation, and audience segmentation.
• Creation of PowerPoint presentations for internal discussions.

• Conducted SEO-focused keyword research, improving website ranking and visibility.
• Implemented SEO strategies, including link building and on-page optimization, enhancing search performance.
• Managed essential website updates via WordPress, ensuring smooth functionality and user experience.
• Assisted in PPC advertising campaigns on Google Ads, analyzing performance and optimization.
• Used Google Analytics to track website traffic and engagement and identify improvement areas.

• Planned and scheduled content calendars to maintain a consistent online presence and audience interaction.
• Created and executed engaging social media content for Instagram, Facebook, Twitter, and TikTok, increasing audience engagement.
• Learned to run Facebook and Instagram ads, gaining hands-on experience in paid social media marketing.
• Monitored analytics to track content performance, adjusting strategies to maximize reach and engagement.

1. Tarahum for Gaza
Participation and contribution in the UAE community that came together for a campaign to pack relief kits for Palestinians in Gaza.
2. Al Jalila Children's Specialty Hospital
During eighteen hours of volunteer work, I assisted families with registration, provided administrative help, and interacted with children.
3. Dubai Run
Assisting with bib distribution and wristband assistance at distribution points across Dubai while providing operational support and information to participants.

4. Sharjah Book Fair

provided personalized book recommendations, assisted with book selection, packaged purchases, and facilitated billing processes, enhancing visitors' experience.