SHANA NOWFAL

• Contributed to the Dubai Cares website revamp by writing website content, researching modern NGO website trends, improving UI/UX direction and mobile responsiveness, and coordinating execution with external web agencies.
• Managed coordination between internal teams and external agencies by tracking timelines, maintaining meeting records, organizing campaign assets, and streamlining documentation workflows.
• Managed social media content across platforms, including editing videos and posts, caption writing, posting, performance analysis, and content re-strategizing based on engagement insights.
• Curated influencer outreach lists through research and profiling while supporting partnership campaigns and fundraising initiatives.

• Researched Gen Z trends and audience behavior to develop platform-specific social media strategies aligned with brand objectives.
• Managed monthly content calendars and coordinated publishing across Instagram, TikTok, LinkedIn, and YouTube.
• Shot and edited Reels, short-form videos, and in-house marketing assets for digital campaigns and audience engagement.
• Managed Meta Ads, boosted posts, and supported TikTok advertising initiatives while monitoring campaign performance and reach.
• Analyzed audience insights and social analytics to improve content effectiveness and support audience growth.
• Collaborated with marketing and production teams to coordinate shoots and ensure smooth execution of marketing activities

• Researched and expanded lead databases using tools such as Lusha and RocketReach to support sales pipeline growth and business development initiatives.
• Scheduled 20–25 monthly client meetings through cold calling, email outreach, and strategic lead engagement.
• Managed B2B outreach through WhatsApp marketing, email campaigns, and client follow-ups to drive lead generation and client relationship management.
• Created marketing catalogs and managed WhatsApp campaigns through AiSensy to support brand communication and outreach efforts.
• Monitored engagement across Instagram, LinkedIn, WhatsApp, and Facebook while maintaining audience interaction and online presence.

• Developed hands-on expertise in Interakt's digital WA products, applying technical, marketing, and content skills to optimize campaign performance.
• Built and nurtured client relationships by delivering tailored WA solutions, leveraging research to understand business needs, and implementing effective strategies
• Executed targeted marketing campaigns for multiple clients, using outbound messaging to drive engagement, generate leads, and increase conversions—successfully turning 5 prospects into long-term clients.
• Managed administrative activities to support company operations and business growth.

• Collaborated with marketing managers to develop digital campaign strategies, researching target audiences on Facebook, Google, TikTok, and LinkedIn
• Participated in brainstorming meetings to develop new slogans, advertisements, and marketing outlets for rebranding efforts.
• Assisted in editing and writing content for blogs and newsletters.
• Contributed to email marketing initiatives, including template design, content creation, and audience segmentation.
• Creation of PowerPoint presentations for internal discussions.

• Conducted SEO-focused keyword research, improving website ranking and visibility.
• Implemented SEO strategies, including link building and on-page optimization, enhancing search performance.
• Managed essential website updates via WordPress, ensuring smooth functionality and user experience.
• Assisted in PPC advertising campaigns on Google Ads, analyzing performance and optimization.
• Used Google Analytics to track website traffic and engagement and identify improvement areas.

Marketing Specialist | The Sewing Corner | Nov 2025 – Jan 2026

Social Media Coordinator | SPSA Center | Sep 2025 – Nov 2025
Administrative Intern | Fuelet Automotive | Feb 2024 – Mar 2024
Marketing Intern | Dash Inspectorate | Jul 2023 – Nov 2023

1. Tarahum for Gaza
Participation and contribution in the UAE community that came together for a campaign to pack relief kits for Palestinians in Gaza.
2. Al Jalila Children's Specialty Hospital
During eighteen hours of volunteer work, I assisted families with registration, provided administrative help, and interacted with children.
3. Dubai Run
Assisting with bib distribution and wristband assistance at distribution points across Dubai while providing operational support and information to participants.

4. Sharjah Book Fair

provided personalized book recommendations, assisted with book selection, packaged purchases, and facilitated billing processes, enhancing visitors' experience.