Shanavas Basheer
Dubai,UAE
Summary
Accomplished E-commerce Operations Leader & Business Development Strategist with over 10 years of experience leading high-performance teams and driving business growth across major digital platforms, including Amazon Vendor Central, Noon, Q-Commerce, and other online channels. Proven track record of delivering 20%+ YoY sales growth through operational excellence, strategic planning, vendor governance, and data-driven marketplace optimization.
Managing 6 Amazon vendor accounts across multiple departments—including IT, Photography, Luggage, Home Appliances, and Perfumes—along with multiple seller accounts on Amazon, Noon, and other online channels, driving sales, marketing initiatives, and overall marketplace performance.
Recognized as the key architect of the company’s e-commerce structural transformation since 2017, leading strategic improvements that strengthened operational frameworks, enhanced digital capabilities, and enabled long-term, scalable growth.
Overview
22
22
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work history
E-commerce - Vendor/Marketplace Operation Manager
Grand stores LLC
Dubai, UAE
09.2017 - Current
- Provide strategic oversight for all marketplace operations across Amazon, Noon and key online partners, ensuring alignment with company growth objectives.
- Direct cross-functional collaboration with Supply Chain, Finance, IT, and Commercial teams to ensure operational readiness, stock accuracy, and seamless financial closure.
- Establish operational governance frameworks, SOPs, and compliance standards that reduce risk, enhance accuracy, and strengthen channel discipline.
- Lead transformation of backend operations, driving digitalization, automation, and process excellence across all e-commerce workflows.
- Define KPIs, operational scorecards, and performance dashboards to monitor team effectiveness and align execution with business outcomes.
- Oversee financial governance across online channels, including revenue recognition, deduction management, and credit reconciliation processes.
- Ensure financial transparency and audit readiness through robust documentation and controlled operational processes.
- Lead operational planning for major campaigns (White Friday, Ramadan, BTS) ensuring preparedness, OTIF performance, and supply chain alignment.
- Spearheaded automation and digitalization initiatives that eliminated 200+ hours of manual work per month, allowing team to focus on strategic contributions.
- Reduced operational errors by 25% by establishing strict governance frameworks, SOPs, and compliance controls across Amazon, Noon, and other marketplaces.
- Recovered and prevented AED 1M+ in deductions & chargebacks by strengthening operational controls and tightening backend accuracy.
- Delivered consistent 15% year-on-year sales growth across key e-commerce channels by strengthening operational governance, improving pricing accuracy, and ensuring high product availability.
- Implemented new strategies for business development and expansion.
Sales executive
Grand stores LLC
Al Garhoud, Dubai, UAE
11.2012 - 08.2017
- Managed sales and business development across assigned territories, driving consistent revenue growth and expanding market presence for key brands under Grand Stores.
- Built and maintained strong relationships with retail partners, distributors, and key accounts, ensuring product visibility, availability, and improved sell-through.
- Achieved monthly and yearly sales targets through strategic planning, customer engagement, and effective negotiation.
- Conducted regular market visits to understand customer needs, competitor activity, and market trends, enabling better sales forecasting and planning.
- Effectively handled daily customer meetings, sales calls and account management tasks, improving sales team efficiency.
- Negotiated best-possible prices for maximised profit levels.
Merchandiser
Emirates Photo Marketing
Dubai, UAE
10.2009 - 07.2012
- Developed visually appealing product displays to enhance customer engagement.
- Coordinated inventory management processes to ensure optimal stock levels.
- Collaborated with sales team to align merchandising strategies with promotional events.
- Analysed market trends to identify opportunities for product assortment improvements.
- Analysed sales data to optimise product placement and maximise customer engagement.
- Maintained compliance with health and safety regulations whilst ensuring store presentation standards.
- Boosted product visibility by creating appealing displays.
- Performed stock management duties for optimal inventory control.
- Improved sales by 10% YOY
- Handled returns and complaints efficiently, upheld customer satisfaction levels.
Showroom Supervisor
Emirates Photo Marketing
Ajman
01.2004 - 08.2009
- Increased store profitability by improving inventory accuracy and reducing stock loss through strong operational controls and disciplined store management.
- Improved customer satisfaction scores by 30% through staff coaching, service quality improvement, and faster resolution of customer issues.
- Led and developed high-performing sales team, improving staff productivity and closing rates through continuous coaching and performance monitoring.
- Streamlined showroom operations, reducing process delays and creating smoother sales workflow that improved customer footfall conversion.
- Implemented visual merchandising improvements that boosted product visibility and increased impulse sales across key categories.
- Enhanced promotional performance, contributing to record sales during peak campaigns through effective planning and team readiness.
Education
Master of Business Administration - MARKETING
MS UNIVERSITY
TAMIL NADU 01.2011 - 01.2013
Bachelor of Business Administration - MARKETING
MS UNIVERSITY
TAMIL NADU 05.2007 - 06.2010
Skills
- E-commerce Operations Strategy & Marketplace Leadership
(Amazon , Noon, Q-Commerce) - Vendor Governance & Strategic Account Management
- Operational Excellence, SOP Development & Process Re-engineering
- Cross-Functional Collaboration & Stakeholder Alignment
(Finance, Supply Chain, Commercial, Warehouse) - Sales Forecasting, Revenue Planning & Business Growth Strategy
- Profitability Optimization, Pricing Governance & Margin Control
- Financial Governance, Payment Reconciliation & Deduction Prevention
- Team Leadership, Capability Building & Performance Management
- Workflow Automation, System Improvements & Efficiency Optimization
- Data Analytics, BI Tools & Insight-Driven Decision Making
LANGUAGES
English (Fluent)
Fluent
Hindi (Fluent)
Fluent
Tamil (Intermediate)
Elementary
Malayalam (Fluent)
Fluent
Arabic (Basic)
Beginner
Certification
Project Management Foundations- April 2025
LinkedIn Learning Certificate of Completion- April 2025
Generative AI: The Evolution of Thoughtful Online Search- April 2025
Advanced Google Analytics - Feb 2022
Fundamentals of digital marketing Google- Dec- 2021
Affiliations
- Technology & E-commerce Trends: Keeping up-to-date with digital marketplaces, e-commerce tools, and operational innovations.
- Business Strategy & Analytics: Following industry developments, market insights, and growth strategies.
- Travel & Cultural Exploration: Exploring new cultures and markets to gain insights into global business practices.
- Sports & Fitness: Regular activities such as swimming, jogging, or team sports to maintain energy and focus.
Accomplishments
Employee of the Quarter Award - October -December -2020 (Grand stores)
Employee of the Quarter Award - July -September -2020 (Grand stores)
References
References available upon request.
Skills & Abilities
- Ms Office
- Oracle
- Power BI & Dashboard
- Spreadsheet & Data Analytics
- Public Speaking & Presentations
Declaration
I hereby declare that all the above information is true of my knowledge.
Place: Dubai
Yours faithfully
Date:
Shanavas Basheer
Timeline
E-commerce - Vendor/Marketplace Operation Manager
Grand stores LLC
09.2017 - Current
Sales executive
Grand stores LLC
11.2012 - 08.2017
Master of Business Administration - MARKETING
MS UNIVERSITY
01.2011 - 01.2013
Merchandiser
Emirates Photo Marketing
10.2009 - 07.2012
Bachelor of Business Administration - MARKETING
MS UNIVERSITY
05.2007 - 06.2010
Showroom Supervisor
Emirates Photo Marketing
01.2004 - 08.2009