SHANAVAS PARAKKODAN
Dubai,U A E
Summary
Dynamic and results-driven Sales Leader with over 13 years of proven success in the UAE Consumer Electronics Market, consistently driving double-digit revenue growth, expanding regional market share, and delivering record-breaking sales performance. Adept at developing and executing strategic sales plans, penetrating new and underserved markets, and building long-term partnerships across leading retail and distribution networks. Highly skilled in data-driven forecasting, budgeting, and performance analysis to enhance profitability and operational excellence. Recognized for shaping and mentoring high-performing teams, instilling a culture of accountability, ownership, and continuous improvement. Expert at identifying emerging opportunities, optimizing product visibility and placement, and aligning sales strategies with organizational objectives to achieve sustainable business growth and competitive advantage
Overview
13
13
years of professional experience
Work history
Regional Sales Manager – Consumer Electronics
ETR Gen Trd LLC
Dubai, U A E
09.2011 - 10.2024
- Managed a sales team of members, driving revenue growth by years.
- Spearheaded the entry into new markets, contributing to an increase in annual revenue.
- Developed and maintained strong client relationships, securing long-term contracts and repeat business.
- Negotiated contracts with vendors and suppliers, reducing costs by 20% and increasing profit margins by 15%
- Conducted regular performance reviews and provided coaching to improve individual and team outcomes.
- Implemented a data-driven sales forecasting system, resulting in a 15% reduction in inventory costs.
- Sales incentive program creation and management
- Data-driven decision-making-time management and prioritization
- Communication and negotiation skills
- Implemented a customer feedback program that improved satisfaction scores by 10% and resulted in a 6% increase in repeat business for after-sales service
- Collaborated with key stakeholders to develop and implement a training program that increased sales team productivity by 15% within the first four months
- Collaborated closely with marketing team to align sales strategies.
- Recommended process improvements after thorough evaluation of current systems.
- Identified potential growth opportunities through comprehensive market analysis.
- Interpreted complex data sets to inform strategic decision making.
- Developed predictive models for increased accuracy in forecasting sales revenue.
- Instituted incentive schemes for staff motivation leading to enhanced productivity levels.
- Forged productive relationships with key clients to enhance customer loyalty.
- Identified new business opportunities, driving expansion into untapped markets.
- Boosted brand visibility by planning and executing regional sales strategies.
- Promoted an environment that fostered personal development amongst team members resulting in higher job satisfaction levels.
- Coordinated logistics for efficient delivery of goods to customers within region under management.
- Analysed market trends and competitor activities for strategic planning purposes.
- Led team training sessions to increase product knowledge and sales techniques.
Sales & Business Development Manager
10.2011 - 10.2024
- Leadership & Strategic Growth
- Directed and inspired a top-performing sales team, driving consistent double-digit revenue growth and record-breaking annual performance
- Designed and executed strategic sales initiatives that expanded market share across multiple regions and secured long-term client partnerships
- Championed data-driven forecasting, budgeting, and performance analysis to maximize profitability and operational efficiency
- Pioneered entry into untapped markets, resulting in significant increases in customer base and year-over-year revenue growth
- Built a culture of accountability and excellence by mentoring and developing team members into future leaders
- Sales Achievements & Business Performance
- Achieved sales targets consistently, earning recognition as a top performer in collaboration with the sales and merchandising team
- Played a pivotal role in identifying emerging market opportunities, directly contributing to the company’s expansion into new territories and double-digit annual revenue growth
- Led high-value negotiations with key vendors and suppliers, achieving a 5% reduction in procurement costs and a 4% improvement in overall profit margins
- Expertly negotiated and closed major Business Development Agreements (BDA) and strategic partnerships that drove sustainable revenue growth across multiple regions
- Conceptualized and launched performance-based sales incentive programs, resulting in a 18% increase in team productivity and measurable improvement in morale
- Client Relationship Management
- Built and strengthened strategic partnerships with high-value clients, resulting in multi-year contracts and a significant boost in client retention and revenue growth
- Proactively engaged with key decision-makers to identify evolving business needs, leading to customized solutions that increased client satisfaction and loyalty
- Launched and managed a client feedback and engagement program, improving satisfaction scores by over 10% and driving a 6% surge in recurring business
- Served as the primary escalation point for top-tier clients, resolving issues swiftly and ensuring service excellence across all business functions
- Recognized for consistently delivering exceptional client experiences, directly contributing to the company’s reputation for reliability and customer trust
- Team Development & Training
- Provided personalized coaching to sales and merchandising team members to leverage their strengths and maximize results
- Designed and implemented sales training programs, improving closing rates and overall team performance
- Conducted regular performance reviews with coaching to improve individual and team outcomes
- Collaborated with key stakeholders to launch training initiatives that increased sales team productivity by 12% within four months
- Implemented a performance management framework combining regular coaching, KPI tracking, and recognition programs to elevate accountability and motivation across the tea
- Market & Business Intelligence
- Conducted in-depth market and competitor analysis to identify untapped business opportunities, resulting in successful market expansion and double-digit revenue growth
- Leveraged data-driven insights and customer analytics to refine product positioning, optimize pricing strategies, and strengthen market share in competitive segments
- Designed and implemented a predictive sales forecasting model, improving demand accuracy and reducing inventory holding costs by 8%
- Spearheaded strategic promotional campaigns and point-of-purchase (POP) activations, driving brand visibility and sales uplift across key retail channels
- Partnered with cross-functional teams to translate market intelligence into actionable business strategies, ensuring agile decision-making and sustainable performance growth
- Core Skills
- Team Leadership, Sales Training & Development
- Market Analysis & Forecasting
- Communication, Negotiation & Client Management
- Data-Driven Decision-Making, Time Management & Prioritization
Sales Manager-Professional Experience
Etronix Middle East
10.2011 - 09.2024
- Led and managed a team of sales professionals, overseeing and monitoring business profitability while consistently achieving or exceeding annual sales targets
- Develop and implement strategic sales plans to expand market share and increase revenue in key regions.
- Cultivate and maintain strong relationships with key clients, resulting in customer retention and satisfaction.
- Collaborate with marketing and product teams to align sales strategies with business objectives, launching successful campaigns.
- Analyse market trends and competitor activities to identify new business opportunities and adapt sales tactics accordingly.
- Implement sales training programs to enhance team performance, leading to an improvement in closing rates.
- Conducted regular performance reviews and provided coaching to improve individual and team outcomes
- Achieved sales targets consistently for years, earning recognition as a top performer
- Provided personalized coaching for each team member to leverage their strengths and maximize results
- Promotional planning and implementation
- Core Competencies
- Strategic Sales Planning
- Annual Budgeting and Forecasting
- Team Leadership, Sales Training, and Development
- Key Account Management
- Market Analysis & Forecasting
- Sales Performance Metrics
- CRM & Sales Tools Proficiency
- Negotiation & Closing Skills
- Customer Relationship Management
- Evaluated customer needs through market research
- Enhanced market penetration with effective territory management.
- Negotiated lucrative contracts to secure long-term client commitment.
- Guided team members on best practices in upselling and cross-selling techniques, leading to enhanced customer value proposition.
- Forged strategic partnerships with stakeholders for profitable outcomes.
- Coordinated promotional campaigns to boost brand visibility.
- Achieved increased customer satisfaction by implementing innovative sales strategies.
- Managed key accounts, resulting in consistent revenue generation.
Education
Bachelor of Commerce -
Calicut University
Indian Accounting Bure
Advanced Diploma Course - Computer Application
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Traveling Tourism Development, KTDC
Certified Sales Leadership Professional - CSLP
Skills
- Budgeting and Forecasting
- Business Development Agreement (BDA) Negotiation
- Revenue Growth
- Profit Margin Improvement
- Performance Optimization
- Customer Relationship Management
- Business Development
- Strategic Planning
- Market Research
- Sales Analytics
- Cross-functional Collaboration
- New Market Penetration
Languages
English
Hindi
Arabic
Timeline
Sales & Business Development Manager
10.2011 - 10.2024
Sales Manager-Professional Experience
Etronix Middle East
10.2011 - 09.2024
Regional Sales Manager – Consumer Electronics
ETR Gen Trd LLC
09.2011 - 10.2024
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Traveling Tourism Development, KTDC
Certified Sales Leadership Professional - CSLP
Bachelor of Commerce -
Calicut University
Indian Accounting Bure