Adobe Photoshop
Shane Joe Jacob
Account Management | Brand Management | Marketing Professional | Creative Strategy
Dubai
Summary
Account management professional with experience leading integrated ATL, BTL, retail, and digital campaigns for global brands including PepsiCo, Haleon, IBM, and Honda. Adept at translating brand objectives into effective creative strategies, managing cross-functional teams, and ensuring seamless delivery of campaigns that drive both engagement and business results.
Overview
2
2
years of professional experience
2
2
Certifications
3
3
years of post-secondary education
2
2
Languages
Work History
Brand Services Associate
Leo Burnett
07.2024 - 08.2025
- Executed integrated campaigns for PepsiCo (7Up, Mirinda) and Haleon (Otrivin, Crocin, Panadol) across ATL, BTL, and digital channels.
- Coordinated end-to-end campaign delivery from brief to launch, collaborating closely with creative, strategy, and design teams.
- Partnered with strategy and media teams to align digital creatives with performance objectives, gaining exposure to audience segmentation and campaign analytics.
- Managed production and timely delivery of trade marketing assets, including POSM, retail branding, OOH, and activation materials across multiple regional languages.
- Handled last-minute pivots, ensuring timely delivery of critical campaign assets under tight deadlines.
Account Management Intern
Dentsu Creative
04.2024 - 05.2024
- Contributed to social media campaigns for Honda Cars India, Max Healthcare, and Jubilant FoodWorks, developing ideas for topical events and product launches.
- Coordinated with creative teams to ensure timely delivery of content and alignment with brand objectives.
Client Experience Intern
Weber Shandwick
04.2023 - 06.2023
- Executed PR campaigns for IBM, ExxonMobil, and Micron Technology, managing press releases and coordinating with media partners.
- Provided client communications support through timely performance updates and ensured brand alignment in campaign execution.
Education
Bachelor of Arts - Mass Communication and Journalism (Advertising)
St. Xavier's College
Mumbai, Maharashtra 07.2021 - 04.2024
Skills
- Integrated Campaigns
- Creative Strategy
- Project Management
- Cross-Functional Collaboration
- Vendor & Production Management
- Social Media Marketing
Certification
- Digital Marketing: Research and Analysis
- The ASCI Guide to Responsible Advertising
Software
Adobe Illustrator
Microsoft Office Suite
Trello
Canva
Timeline
Brand Services Associate
Leo Burnett
07.2024 - 08.2025
Account Management Intern
Dentsu Creative
04.2024 - 05.2024
Client Experience Intern
Weber Shandwick
04.2023 - 06.2023
Bachelor of Arts - Mass Communication and Journalism (Advertising)
St. Xavier's College
07.2021 - 04.2024