SHANKAR GAWADE

• Managed a range of marketing procurement categories, including digital media (ATL & BTL), out-of-home (OOH), print, events, activations, influencer collaborations, and merchandising.
• Led consolidation of fragmented collateral spend by implementing standard rate cards and contracts to enhance compliance and efficiency.
• Optimised budgets through benchmarking historical spending, identifying cost-saving opportunities while ensuring policy adherence.
• Streamlined operations by implementing efficient resource management strategies, enhancing overall workflow.
• Directed project management activities for timely delivery of projects.
• Facilitated cross-functional collaboration leading to improved operational efficiency.

Major Projects:

• Executed digital out-of-home advertising at cinema halls to attract potential customers (INR 150 MN).
• Digital Campaign on Social Media Platform includes - Facebook, Instagram, YouTube etc (INR 200 MN).
• Branding & Van campaign across India to increase brand visibility (INR 85 MN).
• Collaterals, Gifting & Event management (INR 75 MN).
• Vehicle activation at pan India (INR 100 MN).

• Championed TCO-centric negotiations for marketing projects, enhancing strategic partnerships and aligning vendor selection with long-term value objectives.
• Achieved cost reduction with strategic sourcing and vendor negotiations.
• Led procurement of marketing services, including digital (ATL & BTL) and print media, across PAN India, streamlining processes for improved resource allocation.
• Managed tender process, interviewing and comparing bids to maximise contract terms.

Major Projects:

• Managed RFP process for TV and OTT advertising initiatives (INR 300 MN).
• Digital Campaign on Social Media Platform includes - Facebook, Instagram, YouTube and Digital news (INR 150 MN).
• OOH (Out Of Home) advertising includes billboards, vehicle branding, posters on Pan India (INR 60 MN).
• Retail Activities : Inshop/outdoor branding for PAN India (INR 90 MN).

• Multi-Category Procurement Expertise: Managed indirect procurement categories across marketing, professional services, IT, HR, and facility management to optimise supplier relationships and service delivery.
• High-Value Project Procurement: Successfully managed the procurement for high-value marketing and IT projects, including PR and event management, and Salesforce Automation tools for the marketing team.
• Marketing Procurement & Catalog Management: Led the procurement of marketing services, including the development of rate cards for collaterals, digital branding initiatives, and the implementation of a comprehensive print management solution.
• Digital Procurement Transformation: Drove the digitalization of the procurement buying channel through the implementation of the ARIBA platform.
• Cost Optimization & Vendor Development: Focused on cost optimization projects by identifying and developing alternative sources and leveraging third-party consolidators.

Major Projects:

• Marketing Services: Collaterals rates card, Digital Branding, Implementation of Print Management, PR & Event Management (INR 250 MN).
• Information Technology - MPLS and internet, AV system, Security systems (CCTV), Salesforce Automation tools for the Marketing team, Hardware (Laptops & Accessories) for Pan India & Software (IoT Base Platform/Henkelinapp upgradation) (INR 170 MN).
• Facility Management–ASC Pune Facility & Interior work /All India Courier Services/ Employee Transportation/ Temp Labor (White collar & MSP Model) / HR Recruitment Consultancy (INR 500 MN).

Managed dangerous cargo services and hazardous cargo operations, ensuring compliance with safety regulations and operational efficiency.

Coordinated cargo handling with terminals and port authorities, streamlining processes for improved turnaround times.

Prepared pre and final reports for terminals/ports, ensuring accurate cargo allocation onto vessels.

Maintained records of intermodal transport by road and rail, including container gates in and out of the terminal.

• Conducted thorough checks to ensure documentation accuracy and enhance process efficiency.
• Supported maintenance of invoicing records and facilitated creation of delivery orders for efficient order fulfilment.
• Assisted in reviewing shipping process documentation for compliance with house b/l and master b/l standards.