Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Sharmin Shaikh

Dubai

Summary

Digital marketing leader with expertise in social media strategy, performance marketing, and team leadership. Proven track record of scaling operations, driving brand growth, and delivering measurable results across industries. Focused on building high-performing teams and systems that boost efficiency and impact.

Overview

14
14
years of professional experience

Work History

Digital Marketing Director

We are Igloo
06.2022 - Current
  • Scaled the social media team from 3 to 15 members while ensuring smooth daily operations.
  • Maintained a strong client retention rate, with 85% of clients onboard for over 5 years.

Social Media Manager

We are Igloo
01.2019 - 05.2022
  • Managed a portfolio of 18+ clients, overseeing strategy, execution, and performance.
  • Proven record of P&L management, team leadership and account wins.
  • Creating & presenting digital marketing strategies & pitches to clients & prospects.
  • Plan, direct, and execute content shoots for clients.
  • Developed internal SOPs and reporting dashboards, cutting project turnaround time by 20%.
  • Introduced and trained the team on tools like Asana. Whatagraph, Trello & Hootsuite, boosting workflow efficiency by 25%.
  • Successfully manage multiple performance marketing projects, specializing in lead generation and conversion-focused initiatives.

Social Media Manager

Choithrams
02.2015 - 09.2018
  • Managed multiple social media platforms, ensuring a consistent brand voice and message.
  • Boosted engagement rates by 20% with the creation of compelling and visually appealing content.

Digital Media Executive

Crayons Communications
03.2014 - 02.2015
  • Conducted A/B testing on ad creatives, landing pages, and copy variations, maximizing campaign effectiveness based on results analysis.
  • Managed cross-functional teams to efficiently execute multi-channel digital campaigns.
  • Worked closely with clients to design effective promotions to meet customer needs and exceed sales goals.

Operations Manager

Yrals Digital
11.2013 - 03.2014
  • Led hiring, onboarding and training of new hires to fulfill business requirements.
  • Brand management across digital platforms and strategic planning.

Client Service Representative

Pulp Pictures
07.2011 - 06.2012
  • Worked on Print, Radio, TVC & Outdoor Campaigns
    Client servicing for Being Human, Kingdom of Dreams, IIfa Awards, GIMA Awards, Chorus Call, Lucera, Gitanjali & Sony Pix.
  • Received client briefings, and analyzed the input of the client together with background knowledge, research, field feedback etc. and produced creative brief for the Creative & Media team.

Education

Bachelor of Advertising -

MUMBAI UNIVERSITY
01.2011

Skills

  • Project management
  • Team leadership & growth
  • Client retention & management
  • Digital paid media (Meta, Google Ads)
  • Social Media strategy & execution
  • Content planning & creative direction

Timeline

Digital Marketing Director

We are Igloo
06.2022 - Current

Social Media Manager

We are Igloo
01.2019 - 05.2022

Social Media Manager

Choithrams
02.2015 - 09.2018

Digital Media Executive

Crayons Communications
03.2014 - 02.2015

Operations Manager

Yrals Digital
11.2013 - 03.2014

Client Service Representative

Pulp Pictures
07.2011 - 06.2012

Bachelor of Advertising -

MUMBAI UNIVERSITY

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Sharmin Shaikh