Summary
Overview
Work History
Education
Skills
Languages
References
Timeline
Generic

Shatha Maen Arabi

Dubai

Summary

Passionate and results-oriented professional with over 10 years of dedicated experience in the cosmetics industry, specifically specializing in natural hair extensions. Known for exceeding sales targets and building enduring client relationships. A creative strategist with a keen eye for market trends Expertise in international supplier management and a track record of successful strategic planning. Eager to bring a wealth of experience to a senior role in Brand Management or Business Development within the dynamic world of cosmetics and hair extensions.

Overview

10
10
years of professional experience

Work History

Sales and Marketing Manager

DreamGirl Hair Extension Brand -justrightbeautyllc
04.2022 - Current
  • Increased sales revenue by implementing targeted marketing strategies and effective sales techniques
  • Deep understanding of cosmetics and hair extension markets, adept at navigating both B2B and B2C landscapes.


  • Developed key account relationships for improved client retention and long-term partnerships.
  • Improved brand visibility with well-executed promotional campaigns and engaging social media content.
  • Established effective sales training and product knowledge sessions, boosting the team's expertise and motivation.
  • Developed innovative products for increased customer satisfaction and market share growth like PU Clips and Nano Rings Bond.
  • Skilled in managing relationships with global suppliers, including China, Slavic regions, India, Vietnam, Turkey, and Uzbekistan.
  • Navigate international complexities for seamless collaboration and efficient supply chain management.

Owner-Operator

ENANA HAIR
05.2019 - 04.2022
  • Developed strategic business plans and budgets through market analysis.
  • Established long-term supplier partnerships via strategic sourcing initiatives.
  • Improved networking strategies, boosting new business connections and revenue opportunities.
  • Directed product development with industry-specific tools to enhance sales and productivity.
  • Managed daily operations for efficiency, streamlining processes to reduce costs.
  • Expanded market presence through diligent research, identifying new business opportunities.

Branch Manager

Bellacure Nails
08.2017 - 01.2019
  • Increased branch profitability by implementing cost-saving measures and streamlining operational processes.
  • Developed a high-performing team through targeted recruitment, training, and performance management initiatives.

Sales and Marketing Representative

fabulous cosmetics
02.2015 - 04.2016
  • Surpass sales targets through proactive development.
  • Build lasting client relationships for ongoing partnerships.
  • Execute strategic marketing plans, ensuring customer satisfaction.
  • Deliver impactful presentations, aligning with client needs.
  • Analyze markets for trends, adjusting strategies accordingly.
  • Maintain accurate sales records
  • Proven sales/marketing experience in [industry].
  • Strong communication, negotiation, and presentation skills.
  • Results-driven with a focus on meeting targets.

Front Desk Coordinator

Mediclinic Middle East
12.2013 - 05.2015
  • Enhanced customer satisfaction by promptly addressing inquiries and resolving concerns at the front desk.

Education

Higher National Diploma - computer science and application of an online business

Syrian Virtual University
syria
10.2014

Certificate of Higher Education - marketing &sales professional

AIBM American Institute of Business And Management
DUBAI , UAE
2016

Branding: The Creative Journey Specialization - Branding

IE Business School
Coursera

Social Media Basic - Social Media

L'Oréal
L'Oréal

Customer Service Training - Inspiring service : The vital few

MRT Consultants
UAE_ Abu Dhabi
2015

Skills

skills :1 Industry Knowledge :Familiarity with various types of hair extensions and their applicationsProduct Knowledge: Ability to educate clients and sales teams on product features and benefitsAdaptability: Openness to incorporating new technologies and sales methodologies

skills: 2 Client Relationship Management ; Ability to understand and address the unique needs of clients in the beauty and salon industry

skills : 3 Networking:Strong networking skills to establish and maintain connections within the industry
Capability to represent the brand effectively at industry events and trade showsTeam Leadership:Experience leading and motivating sales teams to achieve and exceed targetsCommunication Skills:Excellent verbal and written communication skills for effective interaction with clients, team members, and stakeholders Analytical Skills Negotiation Skills:Proficient negotiation skills for dealing with clients, suppliers, and business partners
Ability to secure favorable terms and agreements

Languages

Arabic
Bilingual or Proficient (C2)
English
Advanced
C1
Spanish
Beginner
A1

References

References available upon request.

Timeline

Sales and Marketing Manager

DreamGirl Hair Extension Brand -justrightbeautyllc
04.2022 - Current

Owner-Operator

ENANA HAIR
05.2019 - 04.2022

Branch Manager

Bellacure Nails
08.2017 - 01.2019

Sales and Marketing Representative

fabulous cosmetics
02.2015 - 04.2016

Front Desk Coordinator

Mediclinic Middle East
12.2013 - 05.2015

Higher National Diploma - computer science and application of an online business

Syrian Virtual University

Certificate of Higher Education - marketing &sales professional

AIBM American Institute of Business And Management

Branding: The Creative Journey Specialization - Branding

IE Business School

Social Media Basic - Social Media

L'Oréal

Customer Service Training - Inspiring service : The vital few

MRT Consultants
Shatha Maen Arabi