Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Information
Certification
Timeline
Generic
SHAZIA PARVES

SHAZIA PARVES

Dubai

Summary

A Diligent, goal oriented and a highly experienced professional with 17+ years’ experience in Customer Experience and Operations Management settled in Dubai. Been able to demonstrate a stable career history and has a proven track record of succeeding in the tasks assigned. Managed Customer Experience for Banking and Telecommunication sectors for global brands in USA, UK, Australia and UAE. Top performing manager with Call center management experience including client relationship, ownership, training and people management. Accomplished people’s leader in successfully identifying and cultivating key opportunities for internal growth and development. Demonstrated ability to ensure high level of Customer Experience, interpreting needs and matching with services and solutions to the best to address client requirements.

Overview

24
24
years of professional experience
1
1
Certification

Work History

Manager – Customer Service /Call Center Operations Manager

Tanfeeth - Emirates Islamic Bank
01.2022 - Current
  • Leading a Team of 200+ FTE’s
  • Managed OCOP – Mobile Banking stream for EI
  • Created the Digital team for better productivity and enhancing customer experience
  • Lean Project Initiated for reduction of repeat callers (reduced repeat callers from 26% to 14%)
  • Leading the T- Board for EI to do RCA for issues
  • SPOC for IVR revamp process to understand and identify challenges driving customers to use Digital channels and increase IVR containment rate
  • Leading the Customer Experience month for EI Call Center and planning tasks for all segments across Mass / Priority Banking and Emirati customers
  • Managing Customer Happiness Score for the Call center
  • Managing 4 Assistant Managers and a span of 12 Team leaders
  • Enhancing current processes and simplifying them to yield better results
  • Successfully launched “AGENT SURVEY” for the call center
  • Heading the Digital Adoption initiative to reduce number of calls at the Call Center
  • Heading the Emirati Line to enhance process and policies to increase Customer
  • Satisfaction
  • Managing social media for the Bank to enhance Customer Experience
  • Heading the Priority Line for the bank and managing the High Value and Royal
  • Customer portfolio
  • Heading the Talent pool for the process and working on enhancing employee satisfaction / job satisfaction
  • Undertake needs and assessments, performance reviews along with cost/ benefit analysis
  • Setting and strategizing performance targets for efficiency and quality
  • Co-ordinate staff recruitment and monthly indents
  • Managing the Agent of the Future initiative for the process
  • Review performance of staff, identify training needs, plan training sessions to improve performance
  • Integral part of the Initiative project across the Bank
  • Managed “Agent of the future” project for the process
  • Initiated the “STEP UP” program for the process to identify and work on creating a team of back up and role model staff
  • Forecast and analyze data monthly to ensure process budget/ stretch targets are met
  • Managing presentations for CEO / DCEO reviews
  • Heading the committee for conducting Quarterly roadshows
  • Conducting effective resource planning to maximize productivity
  • SPOC for Branch escalations
  • Applying lean methodology in daily operations tasks to save cost and reduce waste in the process
  • Designing reward and incentive schemes
  • Ensure Tanfeeth Operating Model is applied in the team’s daily activity
  • Employee Satisfaction Champion for the process
  • Heading the Fun Committee for the process
  • Wellness SPOC for the organization
  • Work cross-functionally to identify obstacles to quality and streamline processes wherever possible
  • Analyze complaints’ root causes and trends and provide insight and recommendations for improvement

Assistant Manager

Tanfeeth - Emirates Islamic Bank
01.2016 - 12.2021
  • Leading a Team of 180 FTE’s including 9 Team leaders and 6 SMEs
  • Managing the daily running of the call center, including Service Level, effective resource planning and applying call center strategies and operations
  • Doing needs assessments, performance reviews and cost/benefit analyses
  • Setting/meeting performance targets for speed, efficiency, sales and quality
  • Ensuring all relevant communications and data are updated and recorded
  • Advising clients on products and services available
  • Liaising with supervisors, team leaders, stake holders to minimize errors
  • Monitoring random calls to improve quality, minimize errors and track operative performance
  • Coordinating for staff recruitment, designing job description and liaising with HR staff
  • Reviewing the performance of staff, identifying training needs and planning training sessions
  • Preparing reports on call trends, service levels and performance levels
  • Handling the most complex customer complaints or enquiries
  • Organizing shift patterns and the number of staff required to meet demand
  • Coaching, motivating
  • Designing reward and incentive schemes
  • Forecasting and analyzing data against budget figures on a weekly and/or monthly basis
  • Preparing presentations for CEO / DCEO Reviews
  • Ensure Tanfeeth Operating Model is applied in the team’s daily activity
  • Employee Satisfaction Champion for the process
  • Heading the Fun Committee for the process
  • Wellness SPOC for the organization
  • Work cross-functionally to identify obstacles to quality and streamline processes wherever possible
  • Analyze complaints’ root causes and trends and provide insight and recommendations for improvement
  • SPOC (certified Hiring Manager) for recruiting new employees
  • Achievements
  • Initiated the “Blended force” team project to increase productivity across inbound and outbound
  • Managed the EIDA update for the bank at the call center level ensuring Customer
  • Experience is the Top Priority
  • Managed the Smart Pass rollout for the bank at the call center level
  • Successfully managed the Cooling period change for the bank at the call center level ensuring Service levels are met
  • Increased process NPS and CSAT consecutively for 1 year from 6.6 to 8.8
  • Designed a Tool for capturing staff grievances and was successful in increasing the E-
  • SAT scores for the process
  • Designed and rolled out Gamification for the process (Reward program for staff on performance)
  • Have been successful in saving 1.1Million for the process in managing costs and transport for the process
  • Designed a tool to control risk for the organization
  • Initiated a monthly magazine for the process to keep staff informed and engaged about all the changes within the process
  • Redesigned the transport policy and shift pattern to save cost and improve E-Sat
  • Resigned the OJT structure with the Bridge Phase
  • Have been selected in Hi-PO ( The top 30 High potential employees in Tanfeeth/
  • Emirates NBD)
  • Have been awarded the Emirates NBD GEM SAPPHIRE AWARD ( recognition for being the TOP 1% club of exceptional performers 2019)
  • Received the BEST PROJECT award as LEAN Catalyst for the year 2019
  • Successfully completed the LEAN CATALYST training and got awarded as a certified
  • Lean CATALYST for the organization

Process Leader

First Source Solutions Ltd, DigitalServices
08.2013 - 11.2015
  • Leading a team of 35 agents and 2 team coaches for SKY Save and Sell
  • Key responsibilities included managing NPS, C-Sat, and AHT
  • Initiated the “Fish Philosophy” within the LOB to create enthusiasm within the process and motivate the advisors
  • This also resulted in increasing the NPS for the process
  • In direct co-ordination with the UK clients to escalate queries or make any changes within the process
  • Have been a part of a Pilot process for “Sky Asia” an outbound campaign for 6 weeks
  • Have lead the “NOW TV” pilot process
  • Handled the pilot batch for Sky live chat for 12 months and managed a team of 25 advisors and 3 Team coaches
  • Head the Fun Committee “Hearts and Minds” for Sky Upgrades, Values and Live chat
  • Ensuring employee satisfaction and motivation is high
  • Have conducted trainings for advisors to increase their quality scores
  • Have conducted refresher sessions for the LOB.

Team Leader – Operations & Service Quality

Intelenet Global Services, Barclays Bank
03.2005 - 01.2008
  • Handling a team of 8-10 quality analysts
  • Maintaining maximum Quality and ensuring highest motivation within the QA Team as well as ensuring Quality and keeping the advisors motivated
  • Motivating the Team Coaching and giving feedback to advisors on weekly basis for personal development
  • Have been a process expert for the team
  • Co-coordinating with clients in reference to trainings and advisor development
  • Taking care of CSAT and RBSM for the community
  • Have been active part in COPC certification for IAT (Information Advice Telephony)
  • Have headed the Fun committee for the process arranging and organizing events
  • Devising systems to identify weak areas of individuals and ensure proper feedback via
  • QA analysts, instant feedback, counselling, short coaching, and training requirements
  • Ensured compliance that CSRs/ QA’s follow all company policies, procedures and practices
  • To conduct calibration sessions between the QA members, the Team leaders and assistant managers to ensure efficient and effective communication of customer wants and needs
  • To organize weekly brainstorming sessions among the QA members, and Floor Team
  • Leaders to find out the best possible way to optimize current issues/problems
  • Preparing PPT’s for approval from the clients for any process changes or incentive structure improvements for the QA’s
  • Ensuring daily briefings are conducted by the QA’s across all teams
  • Ensuring QA’s conduct a weekly calibration session with the Bottom quartile advisors to increase quality scores
  • Initialized a concept of the “Red Bay” where 20 BQ performers were given extra support by the QA’s for 6 weeks to improve the quality scores.

Collections Recovery Specialist

OCWEN Financial Services
09.2004 - 02.2005
  • Calling Debtors for recovering their debt of credit cards, unsecured loans
  • Making and achieving targets
  • Managing personal training targets
  • SPOC for escalations for the team
  • Fun committee leader for the team

Customer Service Executive

Global Services, Hutchison Australia
06.2003 - 07.2004
  • Handling customer queries as a part of the technical process and troubleshooting and resolving their issues
  • Making fault reports and providing quality service to customers
  • Achieving sales targets
  • SME and floorwalker for the new agents
  • OJT SPOC for induction on behalf of the operations team
  • Fun committee member
  • SPOC for training team on new updates
  • SPOC for daily escalation report distribution
  • Team representative for managing the TAT for customer complaints
  • Store In charge

Designers Paradise
03.2001 - 05.2003
  • Handling a team of 5 sales executives
  • Achieving targets
  • Managing orders
  • Managing store
  • Co-ordination between the designers and customers to ensure orders are delivered on time
  • Improving customer satisfaction
  • Managing customer surveys and feedback

Customer Service Executive

Piramyd Megastore
10.1999 - 11.2000
  • Attending to customers
  • Achieving targets
  • After sales service
  • SPOC for coordination with the merchandisers for new products
  • Actively involved in managing floor sales targets
  • SPOC for improving Customer service for the team

Education

MBA - Strategy And Leadership

Swiss Business School
Dubai
09.2024

Interior Designing And Decoration -

MHSSP College of Engineering
Mumbai
03.1998

ICSE -

Christ Church School
Mumbai
03.1995

Skills

  • Leadership Skills
  • Relationship and conflict management
  • Communication
  • Negotiation
  • Persuasion & Influencing
  • Decision Making
  • Listening
  • Emotional Intelligence
  • Problem Solving
  • People Management

Accomplishments

  • Successfully completed “Star Certification” for the LOB to increase the NPS from 15% to% within a span of 6 weeks
  • Successfully completed “Certification in interviewing skills”
  • Have won weekly and monthly awards for the “Best Team Leader” between Sell and save
  • Have been nominated as the Single Point of contact with the Sky UK clients to makechanges to the process Best Employee of the year for 2015
  • Process Leader – Operations
  • First Source SolutionLtd – SKY Digital Services– UK2008 – 2/2011
  • Profile: Leading a team of 30 agents for a Customer Service process (SKY –UK)
  • Successfully completed 3 batches of the Re –energizers
  • The key responsibility beingfinding out the AOI and coaching the advisors
  • The batch consisted of 18 -20 advisorsfrom different teams from the process who were not meeting the C-Sat target
  • Handling a team of 18-20 advisors for an inbound customer service and technicalprocess with up selling
  • (BSKYB)
  • Achieving sales targets through Upselling products
  • Monitoring Calls and coaching advisors
  • Successfully completed a Greenbelt Project for improving the AHT for the process
  • Have received extensive training in Yellow Belt and QC Tools
  • Was a part of a process improvement project for Merlin (System for Capturing
  • Customer Preferences), FTR (First time resolution) and Sales (Up selling products like
  • Broadband, Telephone packages and TV packages
  • Managing breaks, transition and preparing transport rosters
  • Working with new teams to improve and achieve their quality and sales targets
  • Was involved in training on new products
  • Conducting grooming sessions for tenured advisors within the process to enhancetheir skills
  • Heading the Fun Committee
  • SPOC for Aspire Program (for grooming tenured advisors for the next role)
  • Have taken motivational sessions for tenured advisors to boost their morale
  • Have conducted interviews for hiring new advisors for the process
  • Achievements Have received the “Trailblazers” award for consecutive months for the best team
  • Have received awards for “
  • Actively involved in a Green Belt project for controlling the Average Handling Time forthe process
  • Have received appreciation certificates for conducting fun activities on the floor
  • Have successfully completed 3 batches of the re-energizers resulting in the process meetingits C-Sat.

Additional Information

  • I am a quick learner who is never afraid of failures and only moves forward. I am passionate about my work and determined to complete tasks assigned to me.
  • Along with managing my professional life, I am working on my passion of baking
  • I love travelling and meeting new people
  • I love writing and have some of my work published in magazines
  • Having a lot of patience helps me to excel in my jobs and tasks

Certification

Lean Certification 2020

Certified Lean Catalyst – 2019

Certified Hiring Manager

COPC certification – 2020


Timeline

Manager – Customer Service /Call Center Operations Manager

Tanfeeth - Emirates Islamic Bank
01.2022 - Current

Assistant Manager

Tanfeeth - Emirates Islamic Bank
01.2016 - 12.2021

Process Leader

First Source Solutions Ltd, DigitalServices
08.2013 - 11.2015

Team Leader – Operations & Service Quality

Intelenet Global Services, Barclays Bank
03.2005 - 01.2008

Collections Recovery Specialist

OCWEN Financial Services
09.2004 - 02.2005

Customer Service Executive

Global Services, Hutchison Australia
06.2003 - 07.2004

Designers Paradise
03.2001 - 05.2003

Customer Service Executive

Piramyd Megastore
10.1999 - 11.2000

MBA - Strategy And Leadership

Swiss Business School

Interior Designing And Decoration -

MHSSP College of Engineering

ICSE -

Christ Church School

Lean Certification 2020

Certified Lean Catalyst – 2019

Certified Hiring Manager

COPC certification – 2020


SHAZIA PARVES