Sheikha Hend Al Qassimi

• Appointed by the Government of South Sudan to serve as an official Consultant and Brand Ambassador, representing the nation’s strategic image and international partnerships.
• Advises on national branding, investment promotion, and international relations, aligning South Sudan’s development agenda with global best practices.
• Supports government initiatives in infrastructure, energy, agriculture, mining, health, education, and women’s empowerment, with focus on sustainable development and job creation.
• Promotes South Sudan as a regional hub for investment and cultural exchange, engaging with international organizations, investors, and media.
• Represents South Sudan in high-level forums, conferences, and bilateral engagements, strengthening diplomatic and business ties.
• Leads efforts to enhance global perception of South Sudan by highlighting opportunities in economic growth, peacebuilding, and nation branding.
• Acts as a liaison between South Sudan and global stakeholders, ensuring visibility, credibility, and positive positioning of the country on the world stage.

# Provide stratigic leadership and governance to ensure the school's long term vision, mission, and educational standrds are chieved.

# Colloborate with fellow board members to formulate policies , review acadimic programs , and oversee compliance with UAE education regulations.

#Actively contribute to operational decision making , bridging governance and management for effective school administrative.

# Drive initiatives to enhance students success, teacher development , and community engagement.

# Oversee financial planning , budget approvals, and resource allocation to ensure sustainable growth and academic excellence.

# Represent the school at official events , reinforcing its commitments to innovation , diversity , and cultural values.

• Successfully established and managed a publishing and events company, Paris London New York Events, which publishes Velvet Magazine, a leading monthly luxury fashion and lifestyle publication in the UAE and Qatar, monitored by IPSOS and audited by BPA Worldwide.
• Organized several fashion shows, bazaars, and corporate events, and currently working on world-class fashion, cultural, and entertainment events planned for the coming year.
• Published the book 'THE BLACK BOOK OF ARABIA,' which is an internationally acclaimed BEST SELLER that was released overseas, translated into two languages and recently published its Arabic version.

• Successfully set up and managed a retail fashion business, which provided a platform for local designers to promote their brands. I also organized events and exhibitions to promote international designers, PR activities, and managed Dubai Fashion shows (The Royal Gala, Bride Abu Dhabi / Dubai).

• Adjunct Professor at the American University of Dubai - Professor of special topics in Management and Social Innovation. The environmental, social and economic challenges facing the world need to be understood not only by the governments but also by the business community. In this course, I provided insights into the frameworks, processes, business models and strategies of social innovation.

• Heart in a Box (Flowers & Delights Boutique) Dubai, Sharjah.
• As a full-service florist, our team can handle all your floral needs. We offer a multitude of services including retail, residential, full-scale wedding and event planning.
• Our corporate team oversees weekly flowers, plant maintenance holiday decor, gifts and accessories.
• Heart in a Box Restaurant, Find all your art + dining at one place.
• Successfully set up and managed a flower and gift boutique, providing a variety of services such as interior design, product development, promotions, and marketing.
• Generated consistent revenue and profit growth through effective sales and marketing strategies, including social media campaigns and corporate partnerships.

• VELVET FUND Specializes in Trading and selling of commodities (Oil, Sugar, Rice, Meat, Poultry, Wood, Coal, Fruits & Vegetables).
• Work Collaborating with Fundraiser Institute in German , Deutsche Bank, UAE (2013 - 2021)