Summary
Overview
Work History
Education
Skills
Timeline
Generic
Shelby Gee

Shelby Gee

Multi-media Journalist and Marketing Specialist
Dubai

Summary

Experienced multimedia journalist, content creator, and 360 marketing communications professional with an Honors degree in Psychology with Management. Demonstrated success in collaborating with external brands and crafting engaging narratives. Skilled in building media relationships, producing multimedia content, and enhancing brand visibility. Committed to leveraging expertise in media, content creation, and digital strategy to deliver optimal customer value. Proficient in working with diverse colleagues and customers. Effective communicator with solid problem-solving and planning abilities.

Overview

3
3
years of professional experience
3
3
Languages

Work History

Public Relations Account Executive

Umami Comms
Dubai
03.2025 - Current
  • Organized and facilitated high-profile events, resulting in increased brand awareness and positive press coverage.
  • Communicated with media weekly to build relationships and optimize press coverage.
  • Produced and distributed internal and external communications.
  • Coordinated press releases and handled press inquiries for F&B brands such as RARE Brasserie & Bar, La Dame de Pic, The Artisan, and Diageo MENA's Diageo World Class.
  • Used Vuelio to create and distribute press releases to media outlets.
  • Secured high-profile interviews for client leadership teams, raising brand visibility.
  • Generated positive press coverage by pitching compelling stories to tier 1 media outlets.
  • Maximized event impact by coordinating logistics, inviting relevant media contacts, and crafting tailored follow-up materials for attendees.
  • Organized and executed successful press events, resulting in significant media exposure and increased awareness of company initiatives.
  • Assisted with quarterly marketing strategy development to increase public awareness and customer engagement.

Freelance Marketing Consultant

Cashew Payments
12.2024 - Current
  • Drafted quarterly investor newsletters for up-to-date information regarding the company's ongoing activities.
  • Consulted with clients on business issues and developed innovative, high-impact proposals.
  • Conducted thorough market research to identify emerging trends and inform strategic decisionmaking.
  • Led a social media plan and implemented a brand uplift to enhance the company's digital presence.
  • Outsourced and managed a video editor and graphic designer to produce content for the launch of a new product.
  • Worked collaboratively with the product designer to plan and execute the new product launch.

Freelance Content & Social Media Consultant

Temple Creamery
Dubai
12.2024 - 03.2025
  • Launched and managed the TikTok page.
  • Increased brand awareness by developing and implementing targeted social media strategies.
  • Identified social media trends and developments to influence teams PR and marketing strategies.
  • Set individual goals for each month and worked hard to attain and exceed these milestones.
  • Collaborated with clients to better understand unique needs, developing social media campaigns that would increase brand identity.

Freelance PR & Marketing Executive

SKY 2.0
11.2023 - 12.2024
  • Drafted press releases, and contributed to seasonal marketing strategy and execution.
  • Created content and provided digital strategy input to enhance social media engagement.
  • Collaborated with digital teams to ensure brand consistency across visuals and messaging.
  • Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
  • Increased brand awareness by developing and implementing innovative marketing campaigns.

Social Media Manager and Reporter

What's On Dubai
08.2022 - 10.2024
  • Sourced original story ideas by monitoring local events and social media trends, while also implementing fresh stylistic choices on social media to align with current trends and algorithms.
  • Produced an average of 40 monthly articles for the digital magazine, specializing in Food & Beverage, Nightlife, and luxury lifestyle.
  • Managed the social media content calendar across the UAE and Saudi Arabia, utilizing Meta Business Suite, Brandwatch, and Excel, to ensure consistent posting across TikTok, Facebook, Twitter, and Instagram.
  • Compiled monthly social media reports for the leadership team, emphasizing key metrics like engagement, reach, average watch time, clicks, and follower growth to underscore the platform's significance.
  • Generated a monthly average increase of 34% in engagement on Instagram, as well as a month-to-month average increase of 24% in reel interaction. TikTok views increased by an average of 43,000 per month.
  • Built strong relationships with PR agencies and media professionals, demonstrating the value of What's On UAE and KSA to their marketing campaigns.
  • Interviewed celebrities such as Martin Garrix and Matt Rife.
  • Assisted in the planning and execution of all What's On Awards ceremonies. Liaised with guests, and coordinated logistics to ensure a seamless experience on the night.

Education

BSC (HONS) - Psychology With Management

Heriot Watt University
Dubai, UAE
04.2022

Skills

Digital and print content generation

Interpersonal communication

Content curation

Social media management

Event planning

Cultivate media relationships

Multimedia production

Social media marketing

Public and media relations

Strategic planning

Timeline

Public Relations Account Executive

Umami Comms
03.2025 - Current

Freelance Marketing Consultant

Cashew Payments
12.2024 - Current

Freelance Content & Social Media Consultant

Temple Creamery
12.2024 - 03.2025

Freelance PR & Marketing Executive

SKY 2.0
11.2023 - 12.2024

Social Media Manager and Reporter

What's On Dubai
08.2022 - 10.2024

BSC (HONS) - Psychology With Management

Heriot Watt University

Similar Profiles

CREATE PROFILE
Shelby GeeMulti-media Journalist and Marketing Specialist