Shelma Jacob K
Digital Marketing Specialist
Sharjah
Summary
M.tech Graduate in Electronics and Communication in Husband's Visa with dedicated 5years experience in digital marketing and engineering fields . Have experience in developing social media initiatives, online promotions, PPC,SEO and website management. Effectively utilizes competitive analysis, market research, and statistical surveys to assess the business plans and provide solutions to foster growth and immediate productivity. Want to work in an organization with a professional, work driven environment where I can utilize and apply my knowledge and technical skills, which would enable me to achieve my career goals and the accomplishment of organizational goals.
Overview
11
11
years of professional experience
6
6
years of post-secondary education
4
4
Certifications
Work History
Digital Marketing Executive
H&A Homes Real Estate
Dubai
04.2023 - Current
- Design, build and maintain company's social media presence and market the services.
- Maintain social media calendar. Develop engaging, creative and innovative contents for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.
- Planning and executing digital marketing campaigns on various social media platforms and report performance and assess against goals (ROI and KPIs).
- Do competitor analysis on daily basis and generate organic leads.
- Prepare online newsletters and promotional emails and organize their distribution though various channels.
- Monitor digital and social media trends, platforms, customer changing preferences and new technologies to identify new opportunities for growth.
Digital Marketing Specialist
Papercrane mobility Solutions
09.2022 - 03.2023
- Papercrane.in/
- Designs, builds, and maintains our client's social media presence
- Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
- Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition
- Measures and reports performance of all digital marketing campaigns and assesses against goals
- Remarketing using Facebook & Google ads also conducting SMS,Whatsapp & Email campaigns
- Collaborates with internal teams to create landing pages and optimize user experience
- Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
Digital Marketing Executive
Fuel Hub
05.2022 - 09.2022
- Www.styloop.in
- Listing the products in website and overseeing the design and development of website
- Work closely with web development team
- Build and execute social media strategy through competitive research for our organization and sister concern companies
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Generate, edit, publish and share daily content (original text, images, Links) that builds meaningful connections
- Create optimized online adverts through GoogleAds, Facebook, Youtube etc
- Tracking and analysing important metrics using analytics tools and prepare internal reports
- Conducting on-page and off-page analysis of web SEO competition .Creating high-quality SEO content & backlinks.
Digital Marketing Executive
ATEES infomedia Pvt.Ltd
05.2021 - 04.2022
- Atees.org/
- Assist the team in the development of the overall digital marketing strategy
- Develop and execute a comprehensive digital marketing plan, including SEO, PPC, social media, email marketing, and other online advertising
- Track, analyze, and report on website traffic and digital marketing campaign performance
- Collaborate with internal teams, such as product and sales, to develop integrated digital marketing programs
- Stay up-to-date with the latest digital marketing trends and technologies, and recommend new techniques and strategies to improve performance.
Technical Sales Executive
Touchworld Technology
Dubai
01.2017 - 05.2020
- Develop new customers and markets and monitor sales, RFQ's and customer followups
- Provide expert guidance ,technical support and outstanding customer service
- Prepare quotations,invoices and LPO work in coordination with technical and sales team members
Systems Engineer
Infosys Ltd
Mysore
11.2012 - 06.2013
- Assist the Development Manager with all aspects of software design and coding
- Learn codebase and writing simple codes
- Work on minor bug fixes and monitoring the technical performance of internal systems
- Respond to requests from the development team
- CERTIFICATES
- Digital marketing
- Advanced Excel
- Automation testing using Selenium
Education
M.Tech - Communication Engineering
M.G university
06.2013 - 05.2015
B.Tech - Electronics and Communication
University of Calicut
06.2008 - 05.2012
Skills
Digital marketingundefined
Certification
Digital marketing
Visa Status
Husband's Visa
Timeline
Digital Marketing Executive
H&A Homes Real Estate
04.2023 - Current
Digital Marketing Specialist
Papercrane mobility Solutions
09.2022 - 03.2023
Digital Marketing Executive
Fuel Hub
05.2022 - 09.2022
Digital Marketing Executive
ATEES infomedia Pvt.Ltd
05.2021 - 04.2022
Technical Sales Executive
Touchworld Technology
01.2017 - 05.2020
M.Tech - Communication Engineering
M.G university
06.2013 - 05.2015
Systems Engineer
Infosys Ltd
11.2012 - 06.2013
B.Tech - Electronics and Communication
University of Calicut
06.2008 - 05.2012
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