Shemaika Anelo
FASHION DESIGNER
Dubai,DU
Summary
With over a decade of experience in the luxury fashion industry, I bring a seasoned eye for style, and a proven track record of success across design, sales, and visual merchandising. In my recent role as Assistant Store Manager and Sales Coordinator at a leading multi-designer fashion store, I honed my expertise in both Western and Indo-ethnic collections, collaborating closely with some of India's most respected designers. I thrive in fast-paced retail environments, consistently leading teams to exceed sales targets, while delivering exceptional customer service. My creative strengths lie in crafting distinctive brand identities, and designing visually captivating in-store and window displays that attract and engage consumers. Renowned for my meticulous attention to detail and commitment to customer satisfaction, I pride myself on creating fashion experiences that not only delight, but also influence. As a results-driven professional with a strong sense of style and strategy, I am passionate about continuing to push creative boundaries and contribute meaningfully to the success of your organization
Overview
10
10
years of professional experience
Work History
Freelance Fashion Designer
Freelance Fashion Designer
03.2021 - Current
- Expertly forecasted fashion trends, colours, fabrics, and styles for mainstream seasonal collections
- Tailored bespoke garments to meet specific client measurements and design parameters
- Proficient in fabric and raw material sourcing, ensuring premium quality for designs
- Renowned for designing for high-profile fashion icons, events, photoshoots, and beauty pageants
- Successfully collaborated with over 10+ retail stores to deliver captivating seasonal collections
- Established and maintained exceptional communication with suppliers and clients to uphold quality standards
- Independently managed consultative projects, underpinned by thorough fashion research
- Custom-designed garments for elite clientele (Customer Relationship management)
Assistant Store manager
LAFFAIRE DESIGN PVT. LTD.
07.2019 - 06.2021
- Company Overview: MULTI DESIGNER SHOWROOM
- Developed monthly sales strategies by analysing emerging trends and market insights
- Negotiated with designers and vendors to secure optimal terms for seasonal collections, focusing on specifications, pricing, quality, distribution, and delivery
- Implemented Visual Merchandising (VM) standards across the store, adhering to corporate directives
- Oversaw store maintenance and layout, proposing modifications to enhance floor plans, fixtures, signage, and graphics
- Optimized in-store traffic flow to increase display visibility and customer engagement
- Supported the sales team by merchandising showrooms during the sell-in phase
- Managed financial transactions, including opening and closing cash registers
- Facilitated inventory management through stock ordering and participation in cycle counts
- Provided personalized consultations to 5-7 clients daily, advising on style preferences and design coordination
- Performed garment repairs and quality corrections to uphold product standards
- Delivered exceptional customer service by welcoming guests, understanding their needs, and offering tailored solutions
- Educated customers on products and services, ensuring a comprehensive understanding of offerings
- Addressed customer inquiries and issues swiftly, maintaining high satisfaction levels
- Upholded the highest professional standards to create a premier designer shopping experience for clients
- Collaborated with the team to resolve challenges and enhance operational efficiency
- MULTI DESIGNER SHOWROOM
Fashion Designer cum Sample coordinator
DESIGNER DIVYAM MEHTA
03.2015 - 05.2018
- Expertly developed designs from initial sketches to final product, incorporating fabric selection, embroidery, and embellishments
- Renowned for designing for high-profile fashion icons, events, and retail stores
- Fostered collaborations with over 1,000 clients, delivering bespoke seasonal collections
- Played a pivotal role as a Sample Coordinator, contributing to over 550 designs for Fashion Runway shows
- Orchestrated the design and production of over 5,000 pieces for seasonal collections in partnership with consignment stores
- Managed engagements with 200+ models for seasonal, catalog, and runway shoots during fashion weeks
- Tailored garments to customer specifications, ensuring precision in fit and style
- Conducted quality repairs and adjustments to garments, ensuring flawless construction and fit
- Coordinated with a network of fabricators, vendors, and suppliers to uphold production standards and meet quality benchmarks
- Delivered exceptional client service, offering professional guidance and maintaining high service standards
- Supervised in-house textile design processes, approving over 500+ print and embellishment prototypes for production
- Managed inventory control, merchandising, as well as shipping and receiving operations
- Demonstrated ability to meet tight deadlines for seasonal collection deliveries
- Provided exemplary customer service, fostering a welcoming environment and offering tailored solutions
- Maintained post-sales customer support, ensuring satisfaction and loyalty through effective CRM practices
- Established and maintained effective communication with suppliers and clients to guarantee the highest quality and adherence to standards
Education
CERTIFICATE COURSE - DIGITAL MARKETING MASTERY WITH INSTAGRAM & FACEBOOK ADS
IIT NEW DELHI
New Delhi, India12.2024
CERTIFICATE COURSE - FASHION DESIGN & FASHION ENTREPRENEURSHIP
IIT NEW DELHI
New Delhi, India10-2024
CERTIFICATE COURSE - INNOVATING FASHION DESIGN
IIT NEW DELHI
New Delhi, India03-2024
MBA - DESIGN MANAGEMENT
INIFD NEW DELHI
New Delhi, India05-2013
DIPLOMA - FASHION DESIGN
POLYTECHNIC FOR WOMEN
New Delhi, India05-2011
BACHELOR OF ARTS -
GARGI, UNIVERSITY OF DELHI
New Delhi, India02-2011
Skills
- Trend analyzer
- Sample Developer
- Sourcing expert
- Sustainable design
- Excellent sense of styling and color
- Detail-oriented
- Luxury fashion merchandiser
- Visual merchandising
- In-store marketing
- Digital marketing
- CRM
- Self-motivated and quick learner
- Strong work ethic
- Effective communicator
- Analytical skills
- Open-minded and adaptable
- Accountable and hardworking
- Fashion writing
- Trend analysis
Personal Information
- Date of Birth: 04/03/86
- Nationality: Indian
- Marital Status: Single
Languages
English
Proficient (C2)
C2
Hindi
Advanced (C1)
C1
Korean
Beginner
A1
Arabic
Beginner
A1
Timeline
Freelance Fashion Designer
Freelance Fashion Designer
03.2021 - Current
Assistant Store manager
LAFFAIRE DESIGN PVT. LTD.
07.2019 - 06.2021
Fashion Designer cum Sample coordinator
DESIGNER DIVYAM MEHTA
03.2015 - 05.2018
CERTIFICATE COURSE - DIGITAL MARKETING MASTERY WITH INSTAGRAM & FACEBOOK ADS
IIT NEW DELHI
CERTIFICATE COURSE - FASHION DESIGN & FASHION ENTREPRENEURSHIP
IIT NEW DELHI
CERTIFICATE COURSE - INNOVATING FASHION DESIGN
IIT NEW DELHI
MBA - DESIGN MANAGEMENT
INIFD NEW DELHI
DIPLOMA - FASHION DESIGN
POLYTECHNIC FOR WOMEN
BACHELOR OF ARTS -
GARGI, UNIVERSITY OF DELHI
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