Sherif Abdelazim
Dubai
Summary
Professional brand manager with focus on regional market strategy and implementation. Proven track record of driving brand growth and consistency across diverse markets. Known for collaborative approach and commitment to achieving impactful results. Expertise in market analysis, campaign execution, and team leadership.
Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.
Overview
18
18
years of professional experience
Work History
Regional Brand Manager, Wellness Division-H&B
Alshaya Group
Dubai, United Arab Emirates
03.2021 - Current
- Coordinated successful trade shows, activations and events to showcase products and strengthen industry connections.
- Developed strong relationships with key strategic partners, supplier & stake holders to enhance brand visibility and market penetration.
- Led quarterly reviews of regional performance indicators by category, identifying areas for improvement and adjusting strategies accordingly.
- Align with stake holders on secured valuable media coverage for brand initiatives, effectively leveraging earned and owned channels to expand reach and influence.
- Conducted regular competitor analysis to stay ahead of emerging trends in the industry, making proactive adjustments when necessary.
- Coached sales representatives on effective storytelling techniques for promoting products during client meetings or presentations.
- Trained junior team members on best practices for brand management, fostering a culture of continuous learning within the department.
- Boosted regional sales through effective product positioning, pricing strategies, and promotional offers.
- Collaborated with internal stakeholders such as sales, finance, and operations teams to align business objectives with branding activities.
- Managed cross-functional teams to ensure timely execution of marketing initiatives and product launches.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Researched and identified new opportunities for product and brand development.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
Operation Manager, Wellness Division-H&B
Alshaya Group
Dubai, United Arab Emirates
08.2014 - 03.2021
- Maintain positivity by motivating the operation team to enhance their productivity & engagement in work & result.
- Managing the projects/Initiative, tasks & accomplish multiple tasks within agreed timeframes.
- Maintained professional, organized, and safe environment for employees and patrons.
- Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
- Built high-performing teams through effective recruitment, onboarding, and talent development initiatives.
- Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
- Reduced operational costs through comprehensive process improvement initiatives and resource management.
- Mentored junior team members for career advancement, fostering a pipeline of future leaders within the organization.
- Oversaw inventory management, optimizing stock levels, and reducing waste.
- Facilitated team brainstorming sessions that led to innovative solutions for long-standing operational challenges.
- Negotiated favorable terms with suppliers, cutting operational costs while maintaining quality of service.
- Organized professional development programs for staff, leading to improved performance and skill sets.
- Improved customer satisfaction scores by overhauling customer service protocols and training staff in customer engagement techniques.
- Spearheaded transition to remote work during global health crisis, ensuring business continuity and employee safety.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Defined clear targets and objectives and communicated to other team members.
- Improved staffing during busy periods by creating employee schedules and monitoring call-outs.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Cross-trained existing employees to maximize team agility and performance.
- Controlled costs to keep business operating within budget and increase profits.
Business Unit Manager-Luxury Fashion Business
MAGRABI Group
Dubai, United Arab Emirates
01.2007 - 08.2014
- Increased efficiency by implementing new business unit strategies and streamlining operations.
- Balanced risk management with strategic objectives to optimize overall business performance outcomes.
- Communicated regularly with executive leadership regarding progress updates, challenges, and achievement highlights within the unit.
- Managed budgets and resources effectively to achieve financial goals and maximize profitability.
- Planned recruitment for a new customer segment to support over all business revenue/income.
- Identified growth opportunities by staying current on industry trends and competitive landscape insights.
- Negotiated contracts with vendors for cost-effective procurement of goods and services.
- Monitored performance metrics regularly to identify areas for improvement and drive continuous progress.
- Managed complex projects from inception to completion, ensuring timely delivery within budget constraints.
- Championed process improvements that resulted in increased operational efficiency and reduced overhead expenses.
- Developed strong team dynamics through regular communication, resulting in improved performance.
- Enhanced employee skills with targeted training programs, contributing to a high-performing workforce.
- Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
- Established team priorities, maintained schedules and monitored performance.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Defined clear targets and objectives and communicated to other team members.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Assisted in organizing and overseeing assignments to drive operational excellence.
- Improved staffing during busy periods by creating employee schedules and monitoring call-outs.
- Managed senior-level personnel working in marketing and sales capacities.
Education
BBA - Business Economics & Foriegn Trade
Cairo University
Egypt• Professional Selling Skills Courses,
American University
Egypt• Managing People
American University
Egypt• Business Economics
American University
Egypt• Customer Service Training (Public Understanding
USAID (United States Agency For Intl Developement
EgySkills
- Trade marketing alignment
- Cross-functional team leadership
- Category growth
- Commercial development plan
- Problem-solving
- Critical/Strategic thinking
- Multitasking
- Leadership
- Team building
- Resilience
- Adaptability
- Crisis Management
- Negotiation
- Competitive Analysis
- Product launch
Timeline
Regional Brand Manager, Wellness Division-H&B
Alshaya Group
03.2021 - Current
Operation Manager, Wellness Division-H&B
Alshaya Group
08.2014 - 03.2021
Business Unit Manager-Luxury Fashion Business
MAGRABI Group
01.2007 - 08.2014
BBA - Business Economics & Foriegn Trade
Cairo University
• Professional Selling Skills Courses,
American University
• Managing People
American University
• Business Economics
American University
• Customer Service Training (Public Understanding
USAID (United States Agency For Intl Developement