EKATERINA PLASTININA
Summary
Talented Associate Director with 11 years of expertise in cultural sector in UAE and internationally. Analytical problem-solver skilled in team building, leadership and motivating others, as well as excellent relations aptitude, networking skills and cross cultural competence. Proficient in using independent decision-making abilities and critical thinking to deliver impactful results in artists' career and demonstrated ability to contribute to a gallery's success
Overview
14
14
years of professional experience
Work History
Associate Director
GREEN ART GALLERY
01.2021 - Current
- Representing the gallery and UAE during major international Art Fairs (Artissima, Frieze, Art Basel, FIAC, India Art Fair, Liste) and Biennials (participation of galleries' artists at Venice Biennale'24 among others), building relationships with major institutions and curators locally and internationally, developing growth strategy with a focus on the market in the Middle East and South East Asia, identifying and creating sales and promotion strategy, guiding artists during first stages of their career, taking care of marketing and communications with major publications and international magazines, creating opportunities for artists growth and development, working on loan and consignment agreements, private collections curation and consulting, development of public and private art commissions
PR & Communications Representative
GREEN ART GALLERY
03.2016 - 12.2020
- Managing the relationship between artists and various agents, such as museums, biennials, press and clients
- Participating at international art fairs such as Art Basel, FIAC, Frieze and Art Dubai
- Developing the gallery profile and carrying all relationships with press and media
- Working on tailor-made projects with designers and artists creating made to order solutions for each project
- Consulting clients on artists and artworks, finalizing the acquisitions
Founder, Strategy Developer
ALMA ARTS F.Z L.L.C
01.2015 - 02.2016
- Alma Arts Agency is a Dubai based art consultancy, helping emerging artists to develop and find their unique place in the market
- Working on brand development, marketing and creative content
Creative Manager
THE BIG HEARTS FOUNDATION
05.2014 - 06.2015
- Working on brand development, new website layout and aesthetics
- Developing crowdfunding video and campaign, communicating with press and creating effective advertising campaigns
PR Assistant
THE PUSHKIN MUSEUM OF FINE ART
04.2011 - 02.2012
- PR office department of The Pushkin State Museum Of Fine Art
- Assisting at the opening of exhibitions
- Managing the client data base, working with foreign VIP guests during the events throughout the exhibition dates using Italian and English language skills during the year of Italian culture in Moscow
Education
PGDip - Art Business
SOTHEBY'S INSTITUTE OF ART
01.2013
BA - Management
NATIONAL RESEARCH UNIVERSITY HIGHER SCHOOL OF ECONOMICS
01.2012
Skills
- Highly creative
- Cross-Cultural Competence
- Excellent relationship building skills
- Leadership
- Conflict resolution
- Adaptability
- Problem-solving
- Perfect time management
- Excellent presentation skills
- Strategy building and development
- High emotional intelligence
- Critical thinking
- Community outreach
Languages
Russian
Bilingual or Proficient (C2)
Italian
Upper intermediate (B2)
English
Bilingual or Proficient (C2)
French
Beginner (A1)
Publications
- Russian Gap. Mind the Russians, London, Weekly art columnist since November 2014 reporting on exhibitions and art events across the United Kingdom
- Anglia, Russian Newspaper, London, Monthly Art columnist
Volunteer Experience
- Bayt Al Mamzar, Sharjah, UAE, Establishing membership circle of art professionals for Bayt Al Mamzar to help its development and growth, supporting young unrepresented artists across the UAE, consulting artists on commercial market, consulting early career stage artists
- Save the Children UK – Mary's Living and Giving, London, Volunteer, 03/2014, 06/2015, Donated antiques and paintings evaluation and appraisal for further sale to support the foundation
Hobbies and Interests
- Cultural exchange
- Fundraising
- Modern and contemporary art
- Marketing
- PR
- Psychology
- Journalism
- Tennis
- Yoga
- Classical arts
- Conflict management
- International relations
- Politics
Personal Information
Visa Status: Golden visa holder (Culture)
Timeline
Associate Director
GREEN ART GALLERY
01.2021 - Current
PR & Communications Representative
GREEN ART GALLERY
03.2016 - 12.2020
Founder, Strategy Developer
ALMA ARTS F.Z L.L.C
01.2015 - 02.2016
Creative Manager
THE BIG HEARTS FOUNDATION
05.2014 - 06.2015
PR Assistant
THE PUSHKIN MUSEUM OF FINE ART
04.2011 - 02.2012
BA - Management
NATIONAL RESEARCH UNIVERSITY HIGHER SCHOOL OF ECONOMICS
PGDip - Art Business
SOTHEBY'S INSTITUTE OF ART
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