SHERYL CARVALHO

Portfolio INTERSEC (Commercial Security, Cybersecurity/Future Tech)

• Proved successful working within tight deadlines and fast-paced atmosphere.
• Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
• Launched new sectors- Information security showcasing breakthrough technology acquiring regional and global leaders signed up companies like Dell, Toshiba, Oracle, Seagate Technologies, Help Ag, AWS, Digital 14 along with analyzing data to identify opportunities for improvement.
• Was the first to execute the Intersec Webinar, and led several webinar post.
• Key account management and new business development across key sectors like software, IOT, cloud, security and big data.
• Driving international business development through a network of regional and international sales agents.
• Used critical thinking to break down problems, evaluate solutions and make decisions.
• Develop effective sales collaterals and presentations in cooperation with marketing; create marketing plans to ensure the position and image of the show
• Supervise, evaluate and optimize annual, quarterly and monthly planning and operational process as well as monitor sales progress
• Develop and maintain prospects lists; undertake research and analysis on potential additional product profiles; develop innovative approach on e-selling, phone selling, personal visits of clients.
• Prepare performance report update to the Senior Show Manager including timeline, milestone and gap analysis.
• Arrange proper administration of exhibitor bookings and submit regular reports to the Senior Show Manager including risk assessment
• Identify future growth areas and through analysis of data and market intelligence report to Senior Show Manager
• Keep abreast of the industry and the competitive environment and to collaborate with the team in developing relevant show content and sales strategy.
• Initiate and plan show visits both international and local and to attend competition events.
• Floor Plan Management:
• Design the floor plan with strategic positioning of show sections and pavilions in coordination with the Senior Show Manager
• Research and Development:
• Coordinate market research; report on market developments, including the competitive intelligence and PR tools in cooperation with the Marketing Department (brochures, press releases, web page, and visitor marketing).
• Exhibition Run
• Undertake on-site responsibilities and ensure of exhibitor and visitor satisfaction in coordination with the Interim Director of Operations and team from build up through tear down.

• Drive through the achievement of delegate numbers and sales revenue targets
• Effectively convert and up sell inquiries into sales
• Provide ongoing constructive feedback to the marketing team
• Continually monitor and research the market to increase market knowledge
• Perform any other duties commensurate with the grade and level of responsibility
• Achieve revenue targets from new and existing clients. Work from a defined client base to meet revenue targets as set by the Sales Director. To achieve the balance of new revenue and increasing revenue spend per existing client.
• Maintain a high level of telephone to meet the required targets of calls and pitches, time on the telephone, effectives/pitches and targeted leads as set by the Sales Director. Through telephone work and present professionally and clearly the opportunities and value of Leaders Presents products and services.
• Prepared a variety of different written communications, reports and documents to ensure smooth operations.
• Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.

• Ensure that service offering is well defined, communicated and understood by customers
• Manage client expectations and control the orderly resolution of clients' queries within agreed service standards; communicate service delivery levels and participate in regular internal customer service meetings
• Ad-hoc activities (keep abreast of current market information, our company and department, our product range, understand and work according to company policies & procedures)