SHIBI SALIM
Abu Dhabi,UAE
Summary
AI Product and Digital Transformation Leader with a strong track record of owning end-to-end delivery of large-scale transformation programs, particularly within the public sector and government ecosystems. Recognized for translating vision into measurable outcomes, leading cross-functional teams, and ensuring successful execution from concept to adoption.
Expert in driving AI-enabled products as business programs, not technology initiatives — aligning policy, operations, people, and platforms to deliver sustainable impact. Proven ability to lead complex stakeholder environments, manage execution risk, and deliver nationally significant digital initiatives.
Overview
23
23
years of professional experience
2
2
years of post-secondary education
Work history
Co-Founder & Chief Visionary Officer (CVO)
Bliss Now UAE
Abu Dhabi
07.2018 - 11.2024
Spearheaded technology-driven wellness transformation across Bliss Now’s global operations.
- Conceptualized and launched the first data-driven holistic wellness centre in Abu Dhabi.
- Recognized as Best Wellness Hub in the Region, establishing a benchmark for personalized experiences.
- Developed Bliss Now Origin Care, an AI-powered telecare platform for seamless virtual consultations.
- Integrated AI, analytics, and personalization frameworks to enhance wellness delivery.
Founder & CEO
Evidencer Inc.
Abu Dhabi
03.2015 - 07.2021
- Developed patented product Evidencer, an award-winning AI platform for public safety integration.
- Negotiated contracts with suppliers, secured competitive pricing and terms.
- Streamlined operations through implementation of innovative systems.
- Led team to achieve company objectives within budget and deadlines.
- Successfully implemented product in Saudi Criminal Court in Riyadh.
CEO
SenzIT Corporation
Abu Dhabi & Singapore
02.2008 - 11.2020
- Spearheaded analytics initiatives and advanced information technology projects for government and enterprise sectors.
- Implemented automation and predictive AI solutions to optimise processes for Dubai Immigration.
- Conducted research and development to enhance data-driven public safety and smart government systems.
Strategic Account Manager
Omnix Media Networks
Dubai Media City , Abu Dhabi
04.2004 - 07.2008
- Managed enterprise accounts, delivering substantial growth in media technologies.
- Strengthened client relationships with key stakeholders, enhancing engagement and satisfaction.
- Oversaw product Account management for enterprise document management solution from Germany, leading initiatives for major accounts.
- Handled accounts including Department of Finance Abu Dhabi and Abu Dhabi Police, UAE Armed Force , Emirates Cement Factory , Depart of Transport Abu Dhabi ensuring tailored support.
Sales Manager
Intersoft Information System
Abu Dhabi
02.2002 - 06.2004
- Led sales operations and team performance.
- Responsible for annual revenue targets and market expansion strategies.
Education
Master of Business Administration - Strategic Management
Preston University
UAE 03.2000 - 02.2002
Skills
Business, Growth & Partnership Leadership
Core Strengths Delivery & Execution Capabilities
- Builds and sustains strategic partnerships across government, enterprise, and ecosystem players
- Owns program delivery lifecycle: ideation → approval → implementation → scale
- Leads multi-agency coordination and change management
- Ensures on-time, on-budget delivery of mission-critical platforms
- Converts AI potential into operationalized, usable systems
Websites
- Recipient of the IBM AI Global Award in New York,
- First Enterprise Mobility Application for Abu Dhabi Census iPad-Based Census Platform for Statistics Centre of Abu Dhabi (SCAD
- First Model Digital Court Project Abu Dhabi Judicial Department (ADJD) Towards a Fully Digital, Accessible, and Intelligent Justice System
Accomplishments
- 2008 – Digital Court Modernization (Abu Dhabi Courts)
- Created UAE’s & Saudi Arabias first integrated digital courtroom system.
- Introduced advanced AV and data-driven processes improving judicial accuracy and speed.
- 2010 – Revolutionizing Data Collection (Statistics Centre Abu Dhabi) FIRST Enterprise Business Application for Abu Dhabi Government on IPAD
- Developed the first enterprise iPad mobility application for census data—
- Introduced Smarter Census, integrating mobile tech, real-time reporting, and flexible data export.
- 2017 – Global AI Award Winner (IBM) in NewYork
- Won the first Global AI Challenge by IBM.
- Recognized for Evidencer: a unified platform for law enforcement, courts, and immigration.
- Awarded the Middle East IBM Champion Award.
- 2018 – Digital Innovation for Dubai Immigration
- Implemented AI-driven operations transforming immigration workflows.
- Enhanced smart government capabilities with predictive analytics.
- 2019 – Present – Future of Wellness Technology
- Launched Bliss Now’s tech-integrated wellness ecosystem.
KEYNOTE & PANEL APPEARANCES
- Think Tank Panel: “The Tech-Infused Spa: AI Innovations Reshaping Wellness Experiences”
- Regular speaker on AI, digital courts, and public sector transformation.
Languages
English
Advanced
Affiliations
- phycology , WelTec, AI ,
IP
HAVE INNOVATION PATENTS FROM AUSTRALIA FOR SMARTER JUSTICE & SMARTER CLASSROOMS -
Timeline
Co-Founder & Chief Visionary Officer (CVO)
Bliss Now UAE
07.2018 - 11.2024
Founder & CEO
Evidencer Inc.
03.2015 - 07.2021
CEO
SenzIT Corporation
02.2008 - 11.2020
Strategic Account Manager
Omnix Media Networks
04.2004 - 07.2008
Sales Manager
Intersoft Information System
02.2002 - 06.2004
Master of Business Administration - Strategic Management
Preston University
03.2000 - 02.2002