Shilpa Shandilya
Dubai,UAE
Summary
Dynamic Brand Manager skilled in marketing campaign development and deployment. Monitors KPIs and drives change through meticulous strategy and thorough market research. Aligns content with brand mission and vision to drive organic growth and engagement.
Overview
13
13
years of professional experience
4
4
years of post-secondary education
Work history
Brand Manager
Apparel Group- TOMS
Dubai
2020.12 - Current
- Maintained expert knowledge of trends within target markets to offer qualified insights into proposed strategies.
- Exceeded goals through effective prioritization and consistent work ethic
- Planned and executed new strategies to increase sales.
- Organized marketing plans to best support business growth and development.
- Managed multiple projects and direct reports while maintaining strategic approach.
- Leveraged market and competitor data to identify market opportunities and gaps.
- Engaged in Open-to-Buy analysis for seasonal purchases, participated in annual financial budget planning, and managed Profit and Loss responsibilities.
Senior Buyer
JASHANMAL NATIONAL COMPANY
Dubai
2020.10 - 2020.12
- Retail Buying & Merchandising, Sourcing & Product Management, Vendor Management, Pricing & Promotion management, Analysis and reporting of weekly sales performance at style, range, category and business unit level against range plan
- Take in season action to revise production flows and maximize sales
- Perform regular competitor surveys to identify product gaps, influence lessons learnt and range plans.
- Consistently delivered required service levels and met KPI targets.
- Maintained profitability, purchasing goods and services in line with cost, quality and delivery targets.
Merchandiser
Apparel Group – Tommy Hilfiger Footwear and Handbags department
Dubai
2016.04 - 2016.05
- Assist in pre-season financial planning, in-season projections, open-to-buy management and new store budgets
- Liaise with stores / logistics & warehouse department to ensure product supply meets demand
- Analyzing previous season's sales and reporting on the current season's lines
- Coordinate all the activities related to allocation and delivery of merchandise to all the stores in the region.
- Worked with store management to assess customer preferences and tailor merchandising accordingly.
- Trained store staff on product knowledge to enhance customer service.
Buyer
Future Group – Brand Bazar
Mumbai
2013.06 - 2014.04
- Range Planning for Footwear, Handbags & Accessories for Brand Bazar
- Vendor Management
- Product journey from Sample to Store
- Competitive brand/trend analysis
- Maintain profitable relationships with existing suppliers and monitor the adherence to the contract terms.
Buyer
Catwalk
Mumbai
2011.01 - 2011.02
- Range Planning for Footwear, Handbags & Accessories for Brand Bazar
- Vendor Management
- Market research.
Education
Bachelor of Science - Fashion and Lifestyle Accessories Design
National institute of fashion technology
Chennai, India 2005.07 - 2009.06
Skills
- Brand portfolio manager
- Fashion Buying
- Brand-building strategies
- Marketing expertise
- Growth tracking
- Budget formulation
- Campaign planning
- Performance monitoring
- Promotions planning skills
- Pricing structures knowledge
- Margin monitoring
- Training delivery
Languages
English
Fluent
Timeline
Brand Manager
Apparel Group- TOMS
2020.12 - Current
Senior Buyer
JASHANMAL NATIONAL COMPANY
2020.10 - 2020.12
Merchandiser
Apparel Group – Tommy Hilfiger Footwear and Handbags department
2016.04 - 2016.05
Buyer
Future Group – Brand Bazar
2013.06 - 2014.04
Buyer
Catwalk
2011.01 - 2011.02
Bachelor of Science - Fashion and Lifestyle Accessories Design
National institute of fashion technology
2005.07 - 2009.06