Shireen T. Hajivand
Account Manager
Dubai
Summary
Client-focused professional with extensive experience in commercial and client relationship management, with a strong foundation in marketing and public relations. Proven ability to manage client accounts, lead cross-functional teams, and deliver customized solutions across industries including , construction, oil and gas and branding. Skilled in communication, strategic planning, and driving business growth through strong partnerships.
Overview
15
15
years of professional experience
2026
2026
years of post-secondary education
4
4
Certifications
Work History
Digital marketing specialist
Myshops.ae
06.2024 - 11.2024
- Company Overview: e-commerce
- Managed paid ad campaigns, analyzed customer journey data, and executed content strategies across platforms
- Increased brand awareness( TOFU) through effective use of PPC advertising.
- Facilitated lead generation for sales team through targeted digital campaigns.
- Enhanced company's reputation by managing positive online reviews and responses.
- Implemented SEO techniques, enhancing website traffic.
- Implemented digital marketing strategy for emails, Instagram and meta campaigns.
- Analysed website data with Google Analytics, improving user experience.
- Managed organic social media growth and activity across all platforms.
- Implemented A and B testing for landing pages optimisation.
Digital marketing intern
myshops.ae
Dubai
03.2024 - 06.2024
- Company Overview: Branding and Marketing Agency
- Set up and generated reports to analyse Google Analytics data.
- Managed paid ad campaigns, analyzed customer journey data, and executed content strategies across platforms
- (e-commerce)
- create blog content
- Assisted in email marketing campaigns for increased customer engagement and retention rate.
- Managed company blog, enhancing brand voice and values.
Commercial Account Manager
PETROSA CO.
Dubai & Tehran
07.2020 - 01.2023
- Managed key B2B accounts across the GCC region, ensuring customer satisfaction and retention
- Coordinated internal sales and technical teams to deliver tailored solutions to client needs
- Negotiated contracts, pricing, and terms to secure repeat business and expand account value
- Provided regular reporting and feedback to senior management on client performance and trends
- Formulated strategic sales plans for profit growth.
- Collaborated with internal teams to deliver seamless service to clients.
- Achieved sales targets by implementing innovative marketing strategies.
- Resolved customer complaints promptly, improving brand reputation.
- Led successful negotiations with major clients.
- Developed new business opportunities within existing client base.
Senior Account & Marketing Specialist
ATRA OXIN KARUN
Dubai
03.2018 - 05.2020
- Oversaw marketing initiatives for key clients, including proposal development and brand strategy
- Served as primary liaison for corporate clients, addressing inquiries and managing expectations
- Conducted market analysis and presented strategic plans to enhance client positioning
- Managed advertising budget efficiently, ensuring maximum return on investment.
- Drafted comprehensive marketing reports, leading to more informed decision making.
- Ensured timely delivery of projects by coordinating with internal teams and agencies efficiently.
- Coordinated trade shows and exhibitions, enhancing brand visibility amongst key demographics.
- Managed stakeholder expectations with performance reports and sales forecasts.
- Achieved high customer retention with excellent relationship management skills.
- Planned events and activations to enhance brand presence and customer engagement.
Public Relations & Account Coordinator
Vamed Engineering GmbH
Dubai
02.2016 - 01.2018
- Company Overview: Construction Company
- Manage company relations with locals
- Managed client communications for major healthcare infrastructure projects in the MENA region
- Organized client meetings, prepared reports, and ensured alignment of deliverables with project goals
- Maintained excellent working relationships with international stakeholders and partner(MENA Branch)
- Applied diplomatic principles whilst protecting HQ' interests.
- Developed communication strategies to support business direction.
Senior Procurement & Vendor Account Specialist
GRC OIL
02.2010 - 02.2014
- Company Overview: (Green Refinement Co.)
- Handled strategic supplier accounts and procurement negotiations
- Ensured timely delivery and quality standards in collaboration with vendors and internal teams
- Developed supplier performance dashboards and process improvements
- Negotiated prices, building strong and trusting customer rapport.
- Fostered good relationships with suppliers to negotiate better deals.
- Streamlined purchasing process, improving overall efficiency.
- Reviewed and updated purchase orders, ensuring accuracy at all times.
- Collaborated closely with sales team to understand product demand, helping shape procurement strategies accordingly.
- Promoted vending events on social media, increasing both online engagement and in-person presence.
- Coordinated timely deliveries for improved stock management.
- Solved logistical issues, ensuring smooth product delivery.
- Mitigated supply chain risks by implementing contingency plans.
- Processed customer orders, replenishing stock as required for visually-appealing displays.
Education
MSc Digital Marketing and Analytics -
Middlesex University
Dubai /2024 - 01.2026
MA International Marketing Management - undefined
Islamic Azad University
BA in Economics - Theoretical
ATU
Skills
- Client relations
- B2B communications
- project coordination
- Customer journey
- persona building
- campaign planning
- SEO
- Meta Ads
- CRM
- Microsoft Office
- Basic Python
- Teamwork
- problem-solving
- networking
- detail-oriented
Certification
Google Digital Marketing & E-commerce Certificate
Languages
English
Persian
Timeline
Digital marketing specialist
Myshops.ae
06.2024 - 11.2024
Digital marketing intern
myshops.ae
03.2024 - 06.2024
Commercial Account Manager
PETROSA CO.
07.2020 - 01.2023
Senior Account & Marketing Specialist
ATRA OXIN KARUN
03.2018 - 05.2020
Public Relations & Account Coordinator
Vamed Engineering GmbH
02.2016 - 01.2018
Senior Procurement & Vendor Account Specialist
GRC OIL
02.2010 - 02.2014
MA International Marketing Management - undefined
Islamic Azad University
BA in Economics - Theoretical
ATU
MSc Digital Marketing and Analytics -
Middlesex University
/2024 - 01.2026
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