Shireen T. Hajivand
Account Manager
Dubai
Summary
Client-focused professional with extensive experience in commercial and client relationship management, with a strong foundation in marketing and public relations. Proven ability to manage client accounts, lead cross-functional teams, and deliver customized solutions across industries including , construction, oil and gas and branding. Skilled in communication, strategic planning, and driving business growth through strong partnerships.
Overview
15
15
years of professional experience
2026
2026
years of post-secondary education
4
4
Certifications
Work History
Digital marketing specialist
Myshops.ae
06.2024 - 11.2024
- Company Overview: e-commerce
- Managed paid ad campaigns, analyzed customer journey data, and executed content strategies across platforms
- Increased brand awareness( TOFU) through effective use of PPC advertising.
- Facilitated lead generation for sales team through targeted digital campaigns.
- Enhanced company's reputation by managing positive online reviews and responses.
- Implemented SEO techniques, enhancing website traffic.
- Implemented digital marketing strategy for emails, Instagram and meta campaigns.
- Analysed website data with Google Analytics, improving user experience.
- Managed organic social media growth and activity across all platforms.
- Implemented A and B testing for landing pages optimisation.
Digital marketing intern
myshops.ae
Dubai
03.2024 - 06.2024
- Company Overview: Branding and Marketing Agency
- Set up and generated reports to analyse Google Analytics data.
- Managed paid ad campaigns, analyzed customer journey data, and executed content strategies across platforms
- (e-commerce)
- create blog content
- Assisted in email marketing campaigns for increased customer engagement and retention rate.
- Managed company blog, enhancing brand voice and values.
Commercial Account Manager
PETROSA CO.
Dubai & Tehran
07.2020 - 01.2023
- Managed key B2B accounts across the GCC region, ensuring customer satisfaction and retention
- Coordinated internal sales and technical teams to deliver tailored solutions to client needs
- Negotiated contracts, pricing, and terms to secure repeat business and expand account value
- Provided regular reporting and feedback to senior management on client performance and trends
- Formulated strategic sales plans for profit growth.
- Collaborated with internal teams to deliver seamless service to clients.
- Achieved sales targets by implementing innovative marketing strategies.
- Resolved customer complaints promptly, improving brand reputation.
- Led successful negotiations with major clients.
- Developed new business opportunities within existing client base.
Senior Account & Marketing Specialist
ATRA OXIN KARUN
Dubai
03.2018 - 05.2020
- Oversaw marketing initiatives for key clients, including proposal development and brand strategy
- Served as primary liaison for corporate clients, addressing inquiries and managing expectations
- Conducted market analysis and presented strategic plans to enhance client positioning
- Managed advertising budget efficiently, ensuring maximum return on investment.
- Drafted comprehensive marketing reports, leading to more informed decision making.
- Ensured timely delivery of projects by coordinating with internal teams and agencies efficiently.
- Coordinated trade shows and exhibitions, enhancing brand visibility amongst key demographics.
- Managed stakeholder expectations with performance reports and sales forecasts.
- Achieved high customer retention with excellent relationship management skills.
- Planned events and activations to enhance brand presence and customer engagement.
Public Relations & Account Coordinator
Vamed Engineering GmbH
Dubai
02.2016 - 01.2018
- Company Overview: Construction Company
- Manage company relations with locals
- Managed client communications for major healthcare infrastructure projects in the MENA region
- Organized client meetings, prepared reports, and ensured alignment of deliverables with project goals
- Maintained excellent working relationships with international stakeholders and partner(MENA Branch)
- Applied diplomatic principles whilst protecting HQ' interests.
- Developed communication strategies to support business direction.
Senior Procurement & Vendor Account Specialist
GRC OIL
02.2010 - 02.2014
- Company Overview: (Green Refinement Co.)
- Handled strategic supplier accounts and procurement negotiations
- Ensured timely delivery and quality standards in collaboration with vendors and internal teams
- Developed supplier performance dashboards and process improvements
- Negotiated prices, building strong and trusting customer rapport.
- Fostered good relationships with suppliers to negotiate better deals.
- Streamlined purchasing process, improving overall efficiency.
- Reviewed and updated purchase orders, ensuring accuracy at all times.
- Collaborated closely with sales team to understand product demand, helping shape procurement strategies accordingly.
- Promoted vending events on social media, increasing both online engagement and in-person presence.
- Coordinated timely deliveries for improved stock management.
- Solved logistical issues, ensuring smooth product delivery.
- Mitigated supply chain risks by implementing contingency plans.
- Processed customer orders, replenishing stock as required for visually-appealing displays.
Education
MSc Digital Marketing and Analytics -
Middlesex University
Dubai /2024 - 01.2026
MA International Marketing Management - undefined
Islamic Azad University
BA in Economics - Theoretical
ATU
Skills
- Client relations
- B2B communications
- project coordination
- Customer journey
- persona building
- campaign planning
- SEO
- Meta Ads
- CRM
- Microsoft Office
- Basic Python
- Teamwork
- problem-solving
- networking
- detail-oriented
Sales funnel strategising
Digital campaign delivery
Web traffic driving
Brand management
SEO expertise
Communicative competence
Google analytics use
Automation software familiarity
Multichannel marketing
Digital marketing expansion
Pay per click campaigning
Brand development strategies
E-Commerce strategy planning
Market research proficiency
Paid social media marketing
Lead generation techniques
Market understanding
Brand awareness
Customer engagement
Client communication
Strategic planning
Stakeholder engagement
Certification
Google Digital Marketing & E-commerce Certificate
Languages
English
Persian
Timeline
Digital marketing specialist
Myshops.ae
06.2024 - 11.2024
Digital marketing intern
myshops.ae
03.2024 - 06.2024
Commercial Account Manager
PETROSA CO.
07.2020 - 01.2023
Senior Account & Marketing Specialist
ATRA OXIN KARUN
03.2018 - 05.2020
Public Relations & Account Coordinator
Vamed Engineering GmbH
02.2016 - 01.2018
Senior Procurement & Vendor Account Specialist
GRC OIL
02.2010 - 02.2014
MA International Marketing Management - undefined
Islamic Azad University
BA in Economics - Theoretical
ATU
MSc Digital Marketing and Analytics -
Middlesex University
/2024 - 01.2026