Shiv Sharma
Dubai
Summary
Dynamic Omnichannel Retailer with 16 years of experience in the apparel and fashion industry, recognized for expertise in Trend Analysis, Negotiation, and Retail Category Management. Proven track record of driving sales growth through effective Merchandising and Pricing Strategies. Holds a Master’s degree in Fashion Management from NIFT, Bangalore - India, aiming to leverage skills to enhance brand performance in a competitive market.
Overview
19
19
years of professional experience
Work History
Merchandise Manager
Momstore
Dubai
04.2021 - 02.2024
- Directing the Buying & Planning Strategy for Stores, E-com channels, Wholesale & Marketplace business for RFD division of Lals Group
- Led the division from merchandising perspective and have grown the momstore brand from 1 store and website to 8 stores, launched e-com channel for Carters.ae and supervised the buying and planning for USPA
- Partnered with leading online Kidswear retailers such as Firstcry, mumzworld, Babyshop etc
- To achieve additional business for Carter's
- Key Responsibilities: Buying Strategy, Pricing & Promotion Planning, In-season Planning, Liquidation Strategy, Store & On-site Merchandising, E-com, 3PL & Wholesale Sales
- Identified dead inventory and created solutions for excess liquidation through creative inventory management solutions.
Senior Buyer
Noon.com
Dubai
09.2018 - 03.2021
- Leading the Private Label Fashion business with a highly lean structure
- Responsible for creating an end-to-end plan for whole category
- Creating a financial plan that translates into an assortment plan with the sourcing strategy
- Managing On-site merchandising in-terms of Pricing and promotion
- Key Responsibilities: Buying Strategy, Pricing & Promotion Planning, On-site Merchandising, Liquidation Strategy
Senior Brand Planner
ICONIC, Landmark Group
Dubai
01.2017 - 09.2018
- Managing end-to-end planning of Menswear & Denim department that contributes to 38% of total business; starting from creating financial plan, assortment plan to launch and liquidation for 43 stores across GCC
- Key Responsibilities: OTB Management, Assortment Planning, Seasonal Launches, Inventory Management
Merchandise Planner
COTTON:ON, Sharaf Retail
Dubai
11.2014 - 12.2016
- Managing the top-line & gross-margin performance of business for 5 brands of COTTON:ON Group - COTTON:ON ADULTS, KIDS, BODY, RUBI & TYPO for Middle east region in 27 stores across 5 countries
Merchandise Planner
Homecentre, Landmark Group
Dubai
06.2010 - 10.2014
- In charge of planning, allocation and open-to-buy functions across all levels for a USD 93.7 million business spanned across 8 countries, 57 Stores and 3 Categories
Management Trainee
TESCO International Sourcing
Bangalore
01.2010 - 04.2010
Summer Intern
Arvind Brands Ltd.
Bangalore
04.2009 - 05.2009
Process Trainer
Astra Business Services
India
12.2006 - 07.2008
- Training associates on the process, policies and soft skills
Specialist Customer Support
IBM
Gurgaon
09.2005 - 11.2006
- Resolving customers issues related to their buying experience at Amazon.com
Education
Master of Fashion Management -
NIFT
Bangalore, India01.2010
Bachelor of Computer Applications -
IGNOU
New Delhi, India01.2005
Skills
- Proficient in Strategic Planning
- Financial Forecasting
- Assortment Strategy Development
- Inventory Management
- Principal Management
- Leadership & Team management
- Vendor & Supply Chain Management
Timeline
Merchandise Manager
Momstore
04.2021 - 02.2024
Senior Buyer
Noon.com
09.2018 - 03.2021
Senior Brand Planner
ICONIC, Landmark Group
01.2017 - 09.2018
Merchandise Planner
COTTON:ON, Sharaf Retail
11.2014 - 12.2016
Merchandise Planner
Homecentre, Landmark Group
06.2010 - 10.2014
Management Trainee
TESCO International Sourcing
01.2010 - 04.2010
Summer Intern
Arvind Brands Ltd.
04.2009 - 05.2009
Process Trainer
Astra Business Services
12.2006 - 07.2008
Specialist Customer Support
IBM
09.2005 - 11.2006
Master of Fashion Management -
NIFT
Bachelor of Computer Applications -
IGNOU
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